The document discusses the target audiences for similar media products like Attack the Block and Terminator and identifies the core and secondary target audiences for the media product "Retribution". It notes Retribution would have a national appeal through its setting and mass appeal to males through its action. The core audience is identified as sci-fi or action fans aged 15-24 while the secondary audience is males aged 15-35 with a broader taste in films.

1. Who would be the audience
for your media product?

2. A look at a similar product:
Attack The Block
 British, indie, comedy, action sci fi
 Core target audience is London youth (has a local appeal due to slang)
 Targeted secondarily at 15-34 men and women of all ages
 Film has a very niche appeal

3. Terminator
 American, indie, Action Sci fi movie
 Core target audience Sci fi fans
 Has broader appeal due to large emphasis on action
 Secondary target audiences include Men aged 18-35 and Action Fans

4. Retribution (our media product)
 National appeal through setting.
 Mass appeal to male audience appeal through action usage
 Core audience of Scifi or Action fans
 Secondary audience of males 15-35

5. Audience Profiles for consumers of my
media Product
Core Audience Secondary Audience
 15-24 Years old  15-35 years old
 Male  Male
 British  British
 Geeky  Laid back
 Sci Fi action fans  Broader taste in films (not too picky)
 Regular movie goer  Attends movies with friends