This document proposes the DUB Tech Tour, an event and music tour at the intersection of technology and various lifestyle categories like cars, music, and sports. It would feature demonstrations of products from consumer electronics brands and content from YouTube creators. The tour would take place concurrently with an existing DUB car show tour, making stops nationwide similar to CES or Creators Project events. The proposing agency, And Then What Creative, creates experiential marketing events and demonstrations to connect brands with customers.

1. 2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com
DUB EVENT
PROPOSAL

2. Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
EXISTING TOUR

3. Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
What comes next...???
LOOKING AHEAD

4. Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
DUB. The original automotive lifestyle
brand since 2000.
Let’s grab the passion found in car culture,
customization and celebrity, and apply it to
category ripe for disruption.
And launch a new event and music tour
at the intersection of tech and everything.
IT’S A MOVEMENT

5. Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
TECH IS UBIQUITOUS

6. INTRODUCTION Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
So while not everyone owns a car -
NYC, San Francisco, Portland -
digital media devices are near 100%
penetration for Gen X and younger.
Digital technology is finding its way into
every facet of our lives. Smart shoes,
smart phones, smart homes.
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

7. THE NOW NORMAL Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
Two guys, on a bus, sharing a digital
experience.
Dude, where’s their car?
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

8. INTRODUCTION Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
• Proliferation of Asian consumer electronic brands entering the
US market
• Growth in audio accessories category - headphones, speakers, etc
• Equipment to support content generation - personal recording
devices for action sports, motorsports, home use
• So many options on the market - how does one know what best fits
their needs now and into the future
TRENDS TO SUPPORT A NEW EVENT
PLATFORM
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

9. ASIAN CONSUMER ELECTRONIC BRANDS
They’renotsellingintheUS,yet,buttheyareplantingtheseedsfor2014.
CES
SPONSORSHIPS
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
TREND

10. AUDIO ACCESSORY MARKET
Categoriesareboomingwithnewbrand,newentriesbyexistingbrandsand
celebritycollaborations.
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
TREND

11. CONTENT IS CREATED BY EVERYONE
YouTubeisthethirdmostpopularsiteintheworld.GoProhasa$1Billion
valuation.Newandestablishedcompaniesarejumpingintothemarket.
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
TREND

12. TARGETS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
People camp out for the latest iPhone,
but not for the latest Lexus.
At the intersection of technology, music,
sports and fashion is the DUB Tech Tour
- a lifestyle defining event platform.
DUB EVENT PROPOSAL
SPORTS
DUB Tech Tour
TECH
MUSIC

13. POTENTIAL PARTICIPANTS
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
FEATURING
Acer
AmazonKindle
Audio-technica
Belkin
Beats
Blackberry
BOOM
Bose
Canon
Chromebooks
CobyElectronics
Contour
Dell
Fujifilm
GoalZero
GoogleTV
GriffinTechnology
Haier
HARMAN/JBL
Hisense
HTC
Huawei
iHome
Intel
JVC
Kicker
Lenovo
LG
M-Audio
Microsoft
Motorola
Nokia
Nixon
Numark
Panasonic
Roku
Samsung
SMS
Sony
Speck
T-Mobile
TCL
TDK
Toshiba
Andonandonandon...

14. Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
DUB EVENT PROPOSAL
WHY BOTHER?
The DUB Show Tour and DUB Tech
Tour can run concurrently, dropping in
parallel at locations nationwide.
Part CES part Creators Project...
ALL DUB

15. WE’RE DOERS
DUB EVENT PROPOSAL
LET’S DO THIS!
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

16. ABOUT US
DUB EVENT PROPOSAL
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
And Then What Creative is an Experiential Marketing
and Design agency. We work with the leading brands
to showcase and demonstrate their products to
retail, mall and event visitors.
We take a partnership approach to developing projects
that connect with existing buyers, attract new customers
and grow businesses across categories.
Weworktirelesslyforthecreationofexperiential
awesomeness!

17. Part informational
We create experiences that are
Part aspirational
deliveringmemorableengagementsthat visitors’ will share with friends and family
DUB EVENT PROPOSAL
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

18. WORK
DUB EVENT PROPOSAL
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

19. PHONE
EMAIL
WEB
FB
info@a-t-w-c.com
a-t-w-c.com
facebook.com/AndThenWhatCreative
323.963.3393