The document discusses creating an Audi Experience showroom for Sana Moinca Place based on precedents from other Audi dealership showrooms. It provides examples of four innovative Audi showrooms - Audi City London with large interactive screens to configure vehicles, Audi Area A1 with modern forms and colors as much a social space as showroom, Audi Q3 Event with graphic panels revealing tensions between space and vehicle, and Audi CES 2013 entirely backlit to overwhelm senses. The experience aims to showcase Audi vehicles and technology while maintaining the brand's DNA.

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AUDIEXPERIENCE
RESEARCHFORMACERICH

2. Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
A look at recent alternative dealership showrooms
featuring the latest Audi vehicles and technology.
We can draw from the design elements of these spaces to
create an Audi Experience for Sana Moinca Place that
maintains the brand’s DNA and technological sophistication.
WHAT
AUDI EXPERIENCE

3. Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
AUDI CITY LONDON
AUDI’S MOST ADVANCED
SHOWROOM. LARGE INTERACTIVE
DIGITAL WALLS ALLOW VISITORS
TO CONFIGURE VEHICLES AND
EXPLORE TECHNICAL INNOVATIONS
IN THE DRIVETRAIN AND LIGHTING.
AUDI EXPERIENCE
PRECEDENTS

4. Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
AUDI AREA A1
MODERN FORMS, VIBRANT COLORS.
AS MUCH A SHOWROOM AS A PLACE
TO SOCIALIZE.
AUDI EXPERIENCE
PRECEDENTS

5. Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
AUDI Q3 EVENT AND INTERIORS
LARGE GRAPHIC PANELS OF
INDUSTRIAL MATERIALS REVEAL
A TENSION BETWEEN THE SPACE
THE VEHICLE ON DISPLAY
AUDI EXPERIENCE
PRECEDENTS

6. Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
AUDI CES 2013
THE ENTIRE DISPLAY WAS A
GIANT LIGHTBOX, SHOWERING
THE VEHICLE IN LIGHT AND
OVERWHELMING THE SENSES
OF VISITORS.
AUDI EXPERIENCE
PRECEDENTS

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stuart@a-t-w-c.com
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Stuart Fingerhut