This document proposes creating a "FIAT Piazza" at a FIAT dealership in Brandon, Florida. The FIAT Piazza would emulate Italian piazzas that feature cafes and public squares for socializing. It would include a cafe seating area with espresso bar, FIAT vehicle displays, branded merchandise, and digital displays for consumer information. The goal is to improve the FIAT brand experience and drive increased sales for the dealership. Considerations for the design include reflecting Italian heritage through modern finishes and forms that integrate with the existing dealership aesthetics.

1. FIATPIAZZAATBRANDON
2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com

2. FIAT PIAZZA @ BRANDON
LOCATION
Westfield Brandon
FIAT Piazza combines two of Italy’s best exports - FIAT and coffee!
The Italian piazza is the center of public life - an open public square with a caffe to one side.
One of the joys when visiting Italy is to spend time doing nothing at all while at a caffe located in
an historic piazza - just enjoying the space and people watching. FIAT Piazza captures that expe-
rience and delivers it to Brandon Auto Mall FIAT for all to enjoy!
ABOUT

3. The FIAT brand’s tagline - “Simply More” - defines the Fiat 500 as ev-
erything you need and nothing you don’t. It represents the notion that
the simple things in life are treasures, alongside the thought that the
richness and fullness of a life well-lived is defined by one’s view of self-
expression.
FIAT Piazza bring this all together to deliver an unrivaled visitor
experience which increases FIAT’s brand awareness and
drives dealer sales.
CONSIDERATIONS
// Italian heritage
// Exisitng dealership aesthetics
// Modern forms and finishes
FIAT PIAZZA @ BRANDON
ABOUT

4. FIAT PIAZZA @ BRANDON
PROPOSAL

5. CAFFE SEATING
BAR HEIGHT SEATING
2X FIAT 500 ON DISPLAY
“FIAT RED” GLOSS FINISH
ESPRESSO BAR
FIAT VEHICLE AND
LIFESTYLE IMAGES
DEALERSHIP BADGE
FIAT PIAZZA @ BRANDON
PROPOSAL

6. DEALERSHIP INFORMATION PORTAL //
IPADS OR LARGE DIGITAL DISPLAY FOR
CONSUMER CAPTURE
BRANDED MERCHANDISE
ON DISPLAY
2X FIAT 500 ON DISPLAY
FIAT PIAZZA @ BRANDON
PROPOSAL

7. CAFFE SEATING BAR HEIGHT SEATING
“FIAT RED” GLOSS FINISH
ESPRESSO BAR
DEALERSHIP BADGE
2X FIAT 500 ON DISPLAY
FIAT PIAZZA @ BRANDON
PROPOSAL

8. PROPOSAL
“I WANT ONE!”
BRANDED MERCHANDISE
ON DISPLAY
FIAT PIAZZA @ BRANDON

9. PROPOSAL
DEBOSSED 500 LOGO
VEHICLE IMAGERY ON
TABLE TOPS
FIAT PIAZZA @ BRANDON

10. www.a-t-w-c.com
www.slideshare.net/atwc
www.facebook.com/AndThenWhatCreative
We want to give you more. Please visit the following sites:
STILL WANT MORE?

11. CONTACT
PHONE
EMAIL stuart@a-t-w-c.com
323.963.3393
Stuart Fingerhut