This document provides a summary of trends in experience design for Q2 2012. It discusses how design now plays a significant role in consumer experiences by creating positive experiences between people and products or spaces. Good design aims to create memorable experiences through layering products or spaces with services. The document also discusses drivers of good design such as being easy, engaging, innovative and memorable. It then provides several examples of innovative design experiences and materials.

1. TREND
REPORTFOR EXPERIENCE DESIGN
2012 Q2
Q4 2011 // stuartfingerhut.comLos Angeles, CA T 323.963.3393 www.A-T-W-C.com

2. DESIGN NOW PLAYS THE MOST SIGNIFICANT ROLE IN CONSUMER EXPERIENCES.
Good design creates positive experiences between people and products,
spaces or systems.

3. Design’s power lies in its ability to create memorable experiences.
People will always seek out something new - it’s a part of the human
condition. Design's power is in creating richness and meaning by
layering products or spaces with services.

4. Creating experiences which are captivating and engaging is one of the
greatest challenges - but will reap the most rewards!
Doing anything less is a waste of time and money, and will look dated
before it hits the floor.
DRIVERS

5. Once a project has gone live with a competitor it may cease to be
“the new.”
To deliver rich experiences to your visitors, one should design with
an eye for what will be innovative in 6 - 12 months time.

6. DRIVERS
EASY
ENGAGING
INNOVATIVE
MEMORABLE
SHAREWORTHY

7. WHAT'S NEW

8. MQ10 | ARCHITECTURAL STAGING
The 10th anniversary of the Museumsquartier Vienna was celebrated with the commission of
a façade projection video by Urbanscreen. Projected on two full sides of the Leopold Museum’s
austere walls, the non-narrative video mapping 'folds’ the walls into parametric forms and re-
builds the building in continually abstract ways.

9. BURBERRY MAKES IT RAIN IN TAIPEI
Taking the phrase "grand opening" to the next level, Burberry created a digitally immersive
experience complete with a 360° film to launch its newest store in Taipei. The night’s running
theme was a multi-sensory, digital weather experience. The affair included a live musical per-
formances and an eight-part film screening 360° in a custom cylindrical space.

10. BENETTON’S LIVE WINDOWS
Benetton's Live Window’s Project took home the top retail award at the 2012 Digital Signage
Expo. Created by Benetton Group’s research laboratory, the digital program connects ten
international flagships together in real time. Instead of mannequins or traditional two-dimen-
sional imagery, each store was equipped with high definition video walls playing the company’s
ad campaigns and product offerings.

11. WHITE
"White” was a gallery installation produced by the 20 students of Studio 400, a fifth-year archi-
tectural design studio at California Polytechnic State University. The installation was a collab-
orative effort by all members of the studio. 80,000 square feet of plastic sheeting was sliced,
loomed, woven, and tied to provide a climbable and malleable surface in the 4,500 square foot
gallery, with fabrication and installation occurring over just a five day period.

12. VIRTUAL SHOP ‘WALK THROUGHS'
New virtual shops have opened in Japan using the PanoPlaza platform. These online shops
recreate the store's floor so visitors can browse through items as they would in-store. Users
can navigate around the virtual shop with keyboard or mouse commands, and even "walk"
over for a better look at products. The virtual shops are designed using a series of photos to
create a panoramic layout.

13. AUGMENTED FOR THE HOME
Sayduck has created an augmented reality app that allows users to see how furniture looks in
their home before buying it. Utilizing a live camera feed the furniture is virtual represented in
real-time with a tracking marker, allowing the user to view the virtual object from any angle.
No more guessing how a piece of furniture will fit in its intended environment.

14. INTERACTIVE NEWSSTANDS
Interactive content is being delivered to eight newsstand displays throughout Times Square
in New York City. The street-level screens are embedded into kiosks where people buy their
daily newspapers and magazines, targeting audiences in the popular tourist and business
destination. These kiosks feature technologies ranging from touch interaction to augmented
reality.

15. CHEVROLET GOGOLINK
Some of Chevrolet's smallest cars will feature a touchscreen that link to a infotainment system
on smartphones. The Spark and Sonic will offer a touchscreen that acts as a dumb terminal,
using the GogoLink smartphone app to do the heavy lifting for audio and navigation. The phone's
built-in data connection can get real-time traffic updates, stream audio and find local points of
interest. How soon before a similar system is integrated into buildings?

16. WEARABLE MULTITOUCH INTERACTION
Wearable Multitouch Interaction turns any surface in the user’s environment into a touch
interface. The wearable prototype - combing a laser-based pico projector and depth-sensing
camera - enables graphical, interactive, and multitouch input on arbitrary, everyday surfaces.

17. We now have access to a vast array of materials, each one possessing different attributes
which can be further expanded through fabrication processes.
Materials now possess multiple functionalities - self-healing concrete, translucent concrete,
reinforced concrete - and can be tailored to change their mechanical properties - flexibility,
strength, toughness - to suit specific needs.
We've also seen the rise of dynamic materials such as thermotropic materials that change
their optical properties in response to temperature, or shape-changing materials that
respond to heat or electricity.
MATERIALS MATTER

18. POLYCARBONATE PARKING FACILITY
This parking facility designed by JOHO Architecture uses a 5 layers polycarbonate. The external
part was coated with violet color and IR Coating, and the internal part with white color to rec-
reate a feeling of a reflective surface of glass or metal depending on the angle of light. Color
changes occur throughout the day while in the evening it glows from the internal light produced.

19. REYNOBOND WITH ECOCLEAN
Alcoa has developed a proprietary process that applies a titanium dioxide coating, called Eco-
Clean, to the pre-painted aluminum surface of Reynobond. The result is the world’s first
aluminum architectural panel that helps clean itself and the air around it. The panels actively
work to clean the air with the approximate air cleansing power of 80 trees every day.

20. CARBONCURE BLOCK SYSTEM
CarbonCure is a precast concrete technology developed to sequester carbon dioxide. The
CarbonCure Block System has been installed at concrete manufacturing facilities to store CO2
within concrete masonry units during the production process. This permanently locks away the
greenhouse gas in the form of synthetic limestone. The result is a more environmentally
responsible concrete product with equivalent performance and cost to traditional concrete.

21. TOUCH-ENABLED WALL PAINT
Quark Design has come up with On/Off paint, a conductive wall treatment that can enable touch
control of home electronic devices. On/Off paint is designed to serve as an undercoat on virtually
any medium such as traditional paints or wallpapers. On/Off paint could potentially remove the
need for light switches allowing one to control virtually any kind of electronic device with
different touch pressures.

22. FLEXIBLE DISPLAY TECHNOLOGY
New ultra-thin touchscreen technology capable of bending are set to drop. These technolo-
gies include black-and-white screens that are user-malleable and color displays intended to
hold a fixed contour. While promiseing to open new opportunities for designers, flexible OLED
displays have the advantage of being basically unbreakable because instead of glass they use a
plastic called polyamide.

23. CUSTOM PRINTED CERAMIC TILES
ImageSnap prints on standard ceramic tile, the same tile you can buy at home-improvement
stores. The sizes of ImageSnap’s tiles conform to building industry standards meaning allowing
the tiles to match with sizes already found in your home, office or design project, including trim
pieces.

24. PLASTIC THAT CAN INSTANTLY CHANGE SURFACE TEXTURE
A new plastic material that can morph its surface texture in less than a second has been
developed at Duke’s Pratt School of Engineering. The texture pattern can morph from dots and
circles, to segments and lines. Possibilities for this material include smartphone covers that
can alter their surface to become more coarse for a better grip.

25. CONTACT
PHONE
EMAIL stuart@a-t-w-c.com
323.963.3393
Stuart Fingerhut