This document discusses how the product uses and challenges conventions of real media magazines and posters. For the magazine: the color scheme, masthead placement, and use of puffs follow conventions, while featuring an antagonist instead of hero and limiting left sidebar text challenges conventions. For the poster: the central image layout, clear color scheme, and minimal text use conventions seen in movie posters, but limiting information challenges conventions by keeping a "teaser" nature. The iconic central mask image aims to create audience interpretation and hype, following sign/signified conventions.

1. ANCILLARY TEXTS IN WHAT WAYS DOES YOUR PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

2. magazine

3. There is a clear colour scheme of red, white and grey used. This uses conventions of real media products as all of the magazine covers analysed in the research stage made use of a colour scheme (e.g TOTAL FILM Iron Man Issue – red, gold & blue). Masthead is placed near the top of the page in the background, with central image placed in front. This is done with almost every magazine analysed, thus shows my product using the convention of a real media product. I have decided to feature an antagonist as the central image for my magazine. This challenges conventions of real media product as the central image is, conventionally, an aspirational ‘hero’ figure. I have decided to do this as my product has no real ‘hero’ character, leaving the face of the antagonist to be featured across all 3 texts in an attempt to make it somewhat iconic. The puff has been used here to grab the eye of the reader, advertising a new, upcoming blockbuster. This uses conventions of real media products, making similar use of the puff to all magazines analysed in the research stage. This has been done to attract the reader to the product. Little use has been made of the left-side third. This challenges the conventions of real media products as the left side third is usually full of eye catching taglines. I felt that it was necessary to challenge this convention as i wanted to frame the title of the products in the centre of the page, highlighting my film rather than other films.

4. poster

5. The poster is laid out with a large central image, titles above and credits etc below. This uses conventions of real media products as the layout is very similar to movie posters analysed in the research stage, such as Pulp Fiction. A very clear colour scheme is used in this poster. The white/ grey mask over the black of the background gives a ghostly element to the poster, with the red of the title and scratched into the ‘Coming Soon’ connoting the iconic blood of the horror genre. This uses conventions of real media products as most of the posters researched (The Strangers, Pulp Fiction) use clear colour schemes. This can be used to give the poster a a tidy look, or to help continuity across a franchise (Jurassic Park). Written text is kept minimal and consists only of a title and information about the release of the product. This challenger conventions, as posters such as The Strangers and Pulp Fiction use more text to show a slogan or credit cast members. I decided against this, leaving information to a minimal to emphasise the ‘teaser’ nature of this poster. This poster makes use of the signs and the signified theory. It follows this convention through its teaser/ enigma style created through little use of information, which leads the audience to create their own interpretations. This means the denotation (Iconic white mask) stays the same but the connotation (the audiences own interpretation) changes. This, hopefully, engages the audience and creates a ‘hype’ about the product. The main image dominates the centre of the poster here. It has been chosen to create a continuity across the brand. It uses conventions of real media product as it has been implemented to create an icon for the brand, as has been done in Jurassic Park, in order to make the product instantly recognisable – a household name.