This document contains analysis and revisions of draft advertisements and magazine spreads created by a student for their documentary project. Over 7 drafts, the student refined the design elements, layout, color scheme and incorporated feedback to develop a concise and visually appealing final design that incorporated conventions of comic books and magazines. Key elements included simplifying designs, focusing on a central image, using consistent fonts and colors, and placing essential information clearly.
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http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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4. -I wanted to have a dark colour scheme (black/red mostly), dynamic, glossy looking and quite active, also much like the pages of a comic book. -I wanted it to be mostly visual, to catch the readers eye with a snappy title. -Problem:The background is boring and quite blank, i what make it look fuller. -The images are are relevant, but not as interesting.
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6. Different styles of text for variation and to keep the readers interest. Slightly childish with a bad resolution however. Slightly plain, but in keeping with the scheme of the page (dark e.g. red/black/).
8. 'Comic Corp.' logo shown, relevant and placed at the top left hand corner, however with a different colour scheme compared to the rest of the spread. Placed at an angle to make it match the rest of the page style.
10. Big, bold, keeping with the colour scheme, however with bad resolution, too childish, not very imaginative placement, too bunched up together at the top.
12. Bold standing out quotes, however with vague references i.e. 'read the latest', too much like an advertisement. Photo descriptions next to the pictures. 'Turn over' box at bottom right for next page + banner at the top relates to rest of the magazine.
14. Relevant photos, slightly unbalanced (i.e. too many about anime con.), the audience will be able to identify what the content might be about. Pictures have borders to make them stand out a little + slanted. Showing the presenter.
18. 'Funky' feel, quite pop culture and spread out, very active, following a clear scheme of colour, bold. It has a banner at the top, the logo looks like a sticker. Big 'splat' in the middle with text to get readers attention.
20. -Zane suggested that we connect the Ad and the double page spread even more through imagery, so, as you may faintly see in the background, i have used the same image of the girl that he used in his Ad. It's quite subtle but effective because it's a good 'filler', you may not notice it when it's there, but like in the first draft, when it's not there, it looks a little more empty and unfinished. -I also used a second picture i found myself. These enhance the edginess and dark style we have.
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22. Five types of fonts used, one for the main title, one for the subtitle/quote/splatter text, one for the 'Comic Corp.' logo and the rest all have the same, simple times new Roman for it to be readable.
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24. There are three on each side, equal and slanted for make them more interesting
26. Pictures added in the background for some filler and to make the pages look more engaging and less plain, makes it look more active and much more like pop culture material, not minimalistic. Two separate pictures added but blended together.
27. Layout- It's to busy, your eyes don't know where to look. Borders for the text block to keep everything organised. A faint gutter added.
29. -I used the same layout but tweaked it a little to improve on it. -There isn't much difference but for this I used paint.net, because I don't have indesign at home. It looks a little better this way.
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31. Top left hand corner, here I have taken on the advice my teacher gave me and taken out the white part of the 'Comic Corp.' logo and this way it stands out more and looks more interesting. It's also good to have a little variation on the logo, not drastically changing it but to make it more interesting.
33. I have also changed the quote to something a little less vague, and the splatter text to something better as well so that when the reader is flicking through it, it will not only be eye catching but they can understand hopefully at a glance what they have there. The splatter text is to draw their attention.
35. -This hasn't been properly looked at, but i believe that we should change the colour scheme to orange and white, like the logo. It would work better in terms of design.
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37. Retro style fonts, related to pop culture. Four different types of fonts, one heading, one for the subtitle, one for yellow banner and one for everything else in times new Roman for readability. Same colour scheme but swapped around a little.
39. Logo at the top right hand corner, translucent so that it doesn't interrupt the colour scheme of the spread. White background removed. Not too visible or noticeable however.
43. Page numbers added at the bottom of the pages for relation to the rest of the magazine, as well as the top banner. Text next to each photo for better understanding/commentary.
45. Less pictures to create less confusion on the page, simpler, with different colour borders. Still showing the presenter, from different parts of the documentary (theory parts) still related to the documentary and better balanced.
47. Repeated background pictures used in the back for fill the page more, make it interesting and more related to the focus ( women). Matched one of the advertisements
49. Text separated to show gutter area, simpler, same colour scheme, banner writing may need to be changed to pink however. White boarder around the whole thing. Pictures s lanted, running diagonally across the page.
54. We also strictly kept the colour scheme red and black, but also with white, these seemed to be colours that popped up a lot in our documentary and helped create the mood we wanted.
55. For the title, we thought that we should name it after the documentary, because as we found out, magazines may usually do this, but no always.
63. I wanted to use different fonts, like I've seen in other magazines, but my teacher thought it best to keep it simpler, it didn't work with the one in the previous draft. I also used different fonts for the cosmopolitan magazine conventions, as they do in the regular magazine.
65. I wanted to put in a logo, but my teacher didn't think it worked, and I had to agree, there was no where to really place it. I would have liked to, it would link very well with the rest of the work, but wasn't really a convention of A-listing magazines, as far as I could tell. We would have liked to use SFX magazine which is what our TA actually reads, but it is not specifically an 'A-Listing' magazine which the course requires, so we had to adapt.
67. There is a main title and a subtitle, which is directly underneath. The main title, sticks out and is bold and whitty, highlighting the word 'her' within another word.
71. One large graphic on Supergirl, making the the audience have some idea of what the article may be about, bold and eye catching, as well as simple, and it also fits the stylish magazine.
76. -More colourful -Feminine but not threatening to men. -Again, 'comicy' but sending out a serious message, in tone with the production. -Simple, bold language in a 'comic' font, but still serious. -This is much to basic and uninformative.
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78. Three types of fonts, basic word fonts. Unrelated to the topic, not very comic/pop culture like.
92. The documentary is about Women being treated unfairly, and there is evidence of that, but people's opinions differ, so it's about exploring that issue. That and showing, rather than talking about comics culture too. I don't think that the text on my add can be that explicit, as on the first draft. Here is what I had in mind, something with our logo, and the channel that produces our logo. More 4 does a lot of documentaries, so I thought this would be appropriate.
96. Prime logo added, creative and relevant, also back up title of logo added, not necessary but readable. Channel logo's added, very informative, conventional.
108. -It was suggested that instead of having a lot of women on the page there should be only one. This looks more like a 'children's TV show advertisement', which I slightly agree with. It needs to be more mature. -However it is about comics.
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110. Three types of fonts, one for the black box, one more four logo and 'Comic Corp.' logo. Retro like, matching the last double page spread. Red also, following the colour scheme.
112. The same, white background cant be seen. Doesn't match the colour scheme still however. More 4 logo stylised, breaking convention. Both slightly translucent.
124. -I've gone with zane's idea of having comic books in the picture. -I've used the picture of a woman in the centre, which was always the original idea, but I've blurred her out in the front to give the idea of woman obscured in comics. I was worried that if i blurred the comics in the back people might not be able to tell what they were. EBI: It's too busy, and should be a little simplified, the woman in the front shouldn't be blurred.
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126. Black background gotten rid of, regular logo used. More 4 logo stylized in orange as a colour scheme.
134. Comic books in the background, slightly confusing, they are a little too bold, possibly could be confused with actual advertisement text.
135. Layout- White border, which, in hindsight, doesn't work very well. Woman in the centre, blurred out, background full of comics. Logo placement spread about, dialogue box well placed obstructive
137. -For this, I've stuck with the idea of having a woman at the centre of the add. and used Zane's idea of the comics, and also added his text and text style to the add. I've also changed the colour to orange to match the logo. -This time I've kept the woman clear, and obscured the background a little with her hair. I've kept the comicy box style for the lettering (art by Dustin Nguyen).
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139. Used Normal text that Zane used, should switch back to the retro text for better relevance. In an orange box, keeping a colour scheme.
141. 'Comic Corp.' logo used, white translucent background so that it's not lost in the image. Stylized More4 logo, with white background also so as that's not lost in the image, in hindsight it doesn't work that well.
147. Same woman used in centre, not blurred, just the hair to reveal the background, effects used to make it look more interesting. Artists signature should probably be removed.
149. Comics still used in the background, not very obscured so you can see them, logo backgrounds dont work to well, something needs to be used instead of the white background.
151. Centre image, quite filled and simplistic, not to much on the page, matching colour scheme, pleasant to look at, logo's and text placed well, obstructive, interesting effects, some space created at the top left hand corner.