The poster depicts a woman being dragged into hell by mummified hands, indicating the supernatural horror genre. It uses stereotypical imagery of a female victim to raise fear in the audience by allowing them to imagine themselves in her situation. The tagline poses the question of why the woman, who has a good life, is being sent to hell in three days, hooking viewers to learn more. Through its ominous imagery and teasing of an upcoming release, the poster effectively builds intrigue around the film's disturbing premise.

1. Drag Me To Hell
Her facial expression is portraying a
misery of pain while the hands behind
her appear to be dragging her into fire
and what we associate as hell. The
hands give away a clue that the sub-
genre can be related to supernatural as
the hands appear to be inhuman and
mummified. The image and the title
perfectly interlink as the title of the
movie is called ‘Drag me to hell’ and
we and clearly able to identify the
woman being dragged to hell.
It is clear to us as an audience the
female presented is seen as the victim
and because it is a female that has been
used, the film has followed stereotypical
conventions of using a female victim as
they are seen as weaker than men and
in result defenseless against the villain.
Also the mise-en-scene of this
poster, such as the woman and the
simple house in the background
suggests that the woman is a normal
person just like us which causes to
raise the fear factor for the audience
as they will be able to picture
themselves in this position.
The tagline for the poster says ‘
Christine Brown has a good job,
a good boyfriend and a bright
future, but in three days, she’s
going to hell’. This tagline
becomes a questioning hook that
lures the audience to want to
find out why Christine is going to
hell and how that is even
possible.
The title of the film is not presented as
fancy or significant, may be due to not
wanting to outstand the main image.
However the title is in capitals and all
white which stands out from the red fire
blazing behind.

2. The institutional information
underneath all poster information as it
is the last thing the audience are
supposed to look at because if they
find the poster attractive, they will
want to remember the release date so
they are able to go and watch it. This
information also gives away the
directors and producers and so on and
audiences may be familiar with the
work of some of these producers which
forces them to be intrigued and want
to watch the film more.
However, instead of this poster
having an official release
date, its reads ‘coming
soon’, this shows that this
horror poster is a teaser and it
forces the audience to
constantly keep an eye out for
anymore given information, for
instance more posters and
upcoming trailers.
The dark background that is
lurking over the house which
suggests the evil has covered
itself over this house and
nothing good may happen
here. This is also presented as
the stock location even
though it is presented at the
back of the poster. In terms of
the rule of third it is also
placed in the middle of the
page.
The colors used in the
poster contrast together
in a useful way as you
have the
interconnection of dark
colors which connoted
dullness and eeriness
whereas the red and the
orange connotes fire
and danger. This
suggests that this film is
filled with danger and
darkness.