Codes and conventions of a music video
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This document discusses the codes, conventions, and considerations that go into making a successful music video. It explains that technical codes refer to lighting and props while symbolic codes refer to meaning. Conventions are habits expected in music videos. Key aspects of music videos include mise-en-scene, camera work, editing, performance/narrative, voyeurism, intertextuality, and advertising product placement. Editing and camera work are especially important for joining scenes and influencing audience perspective.
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6 features of music videos
1) Andrew Goodwin identified 6 key features of music videos: the relationship between lyrics and video imagery, synchronization of edits/shots with lyrics, genre characteristics, close-ups of the artist, location/setting, and narrative elements.
2) The document provides examples of how lyrics can be illustrated, amplified, or contradicted visually in a music video. It also gives an example of edits syncing with lyrics from the music video for "50 Grand" by Devlin feat. Skepta.
3) Genre conventions are discussed, with examples showing similarities between grime music videos by Skepta and Stormzy; other genres' conventions are also mentioned.
4) Goodwin noted that a key feature
Question 1 final
Our music video conformed to many conventions of music videos such as featuring the band playing their instruments, close-ups of the singer, and visuals that matched the music. It followed Goodwin's six points for music videos which include voyeurism and visuals that fit the lyrics. The designs of the digi-pack and magazine cover were also conventional, featuring pictures of the band and song information, though we ran short on time and couldn't include all typical elements. In conclusion, our music video and ancillary materials mostly used standard conventions to create a typical music video and packaging.
Goodwin’s music video theory
Goodwin developed a theory consisting of eight principles that can be applied to analyze any music video. The principles include: linking the lyrics and visuals, linking the music and visuals, showcasing genre characteristics, including intertextual references, employing notions of looking and voyeurism, addressing the demands of the record label, and being performance-based, narrative-based, or concept-based. Each principle is explained in more detail in the document.
Conventions of music video’s
The document discusses several conventions of music videos, including pace of editing, mise-en-scene, camera shots, and conforming or challenging conventions. It provides examples of how different genres like pop and indie typically use faster or slower editing pace. Mise-en-scene elements like costumes, lighting, and locations help establish the genre. A variety of camera shots like wide, close-up, and extreme close-up are used to focus attention on different aspects. While conforming to conventions sets expectations, some videos challenge conventions for unexpected interest.
Code And Conventions
The document discusses several conventions of music videos. It notes that music videos typically show relationships between the lyrics, visuals, and music. Specific genres may have characteristic visual styles and themes. Music videos usually focus closely on the main artist and develop their public image over multiple videos. They may also reference voyeurism and incorporate elements from other media like films or TV shows.
Music Video Analysis The Crookes
The document discusses several characteristics common in indie music videos, as seen in the music video for the song "Afterglow." It notes that the video features a live performance, was filmed on a low budget in a studio, and uses many close-ups of the band members. This creates a sense of authenticity and promotes the artist. The black and white filming gives the video a vintage feel, as do the band members' vintage clothes. The editing also corresponds to the beats and slowing tempo of the song. Overall, the video incorporates several conventions discussed by Andrew Goodwin that are typical of indie music video genres.
Intro music video rm
The document provides an overview of music videos, including their purpose, history, and styles. It discusses how music videos originated as promotional tools for The Beatles in the 1960s. The spread of home video technologies in the 1980s helped music videos flourish as an industry. The document also outlines some common visual conventions and representations across different genres of music videos like rock, pop, and hip hop.
Goodwin music video theory - RM
Andrew Goodwin identified several key features that are commonly found in music videos. These include relationships between the lyrics and visuals, music and visuals, genre characteristics demonstrated, close-ups of the artist, development of star iconography, inclusion of voyeurism, and intertextual references. Goodwin discussed these features in his 1992 book "Dancing in the Distraction Factory" and provided examples for each one.
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6 features of music videos
1) Andrew Goodwin identified 6 key features of music videos: the relationship between lyrics and video imagery, synchronization of edits/shots with lyrics, genre characteristics, close-ups of the artist, location/setting, and narrative elements.
2) The document provides examples of how lyrics can be illustrated, amplified, or contradicted visually in a music video. It also gives an example of edits syncing with lyrics from the music video for "50 Grand" by Devlin feat. Skepta.
3) Genre conventions are discussed, with examples showing similarities between grime music videos by Skepta and Stormzy; other genres' conventions are also mentioned.
4) Goodwin noted that a key feature
Question 1 final
Our music video conformed to many conventions of music videos such as featuring the band playing their instruments, close-ups of the singer, and visuals that matched the music. It followed Goodwin's six points for music videos which include voyeurism and visuals that fit the lyrics. The designs of the digi-pack and magazine cover were also conventional, featuring pictures of the band and song information, though we ran short on time and couldn't include all typical elements. In conclusion, our music video and ancillary materials mostly used standard conventions to create a typical music video and packaging.
Goodwin’s music video theory
Goodwin developed a theory consisting of eight principles that can be applied to analyze any music video. The principles include: linking the lyrics and visuals, linking the music and visuals, showcasing genre characteristics, including intertextual references, employing notions of looking and voyeurism, addressing the demands of the record label, and being performance-based, narrative-based, or concept-based. Each principle is explained in more detail in the document.
Conventions of music video’s
The document discusses several conventions of music videos, including pace of editing, mise-en-scene, camera shots, and conforming or challenging conventions. It provides examples of how different genres like pop and indie typically use faster or slower editing pace. Mise-en-scene elements like costumes, lighting, and locations help establish the genre. A variety of camera shots like wide, close-up, and extreme close-up are used to focus attention on different aspects. While conforming to conventions sets expectations, some videos challenge conventions for unexpected interest.
Code And Conventions
The document discusses several conventions of music videos. It notes that music videos typically show relationships between the lyrics, visuals, and music. Specific genres may have characteristic visual styles and themes. Music videos usually focus closely on the main artist and develop their public image over multiple videos. They may also reference voyeurism and incorporate elements from other media like films or TV shows.
Music Video Analysis The Crookes
The document discusses several characteristics common in indie music videos, as seen in the music video for the song "Afterglow." It notes that the video features a live performance, was filmed on a low budget in a studio, and uses many close-ups of the band members. This creates a sense of authenticity and promotes the artist. The black and white filming gives the video a vintage feel, as do the band members' vintage clothes. The editing also corresponds to the beats and slowing tempo of the song. Overall, the video incorporates several conventions discussed by Andrew Goodwin that are typical of indie music video genres.
Intro music video rm
The document provides an overview of music videos, including their purpose, history, and styles. It discusses how music videos originated as promotional tools for The Beatles in the 1960s. The spread of home video technologies in the 1980s helped music videos flourish as an industry. The document also outlines some common visual conventions and representations across different genres of music videos like rock, pop, and hip hop.
Goodwin music video theory - RM
Andrew Goodwin identified several key features that are commonly found in music videos. These include relationships between the lyrics and visuals, music and visuals, genre characteristics demonstrated, close-ups of the artist, development of star iconography, inclusion of voyeurism, and intertextual references. Goodwin discussed these features in his 1992 book "Dancing in the Distraction Factory" and provided examples for each one.
Conventions of a music video
The document discusses various conventions used in music videos, including performance-based videos that solely feature the artist performing, narrative-based videos that tell a story through the song's lyrics, and mixture videos that combine both. It also covers elements like camera angles, movements, editing, mise-en-scene, and sound design that are important for crafting an effective music video. Examples are provided for different types and how certain conventions are applied.
Goodwin’s Theory – Music video
The document discusses Jordan Nettley's theory on music videos. It notes that music videos typically demonstrate characteristics of their genre, such as stage performances for heavy metal or dance routines for boy/girl bands. Music videos also commonly reference film genres and contain frequent depictions of the female body being viewed voyeuristically. Technical aspects like camera work, lighting, editing, and mise-en-scene are important production elements that enhance the music and narrative. Narratives in music videos should be ignored in favor of repeatability that advertises the artist and song through coherent performance.
Andrew goodwin’s theory
Goodwin's theory outlines six conventions commonly found in music videos:
1. A relationship between the lyrics and visuals that can illustrate, amplify, or contradict the lyrics.
2. A relationship between the music and visuals that can illustrate, amplify, or contradict the music.
3. The inclusion of genre-related styles and iconography.
4. Frequent close-ups of the artist to promote them or develop motifs.
5. The common use of voyeurism, especially regarding female artists.
6. Intertextual references to other media, often in a humorous way.
Music video analysis the wombats
This document analyzes the music video for the song "Jump Into the Fog" by the band The Wombats. It discusses several conventions used in the music video including taking literal interpretations of the song's lyrics through imagery like fog and a hotel setting. Red coloring is used frequently to convey passion, especially when filming the band performing. Common conventions for indie rock music videos are represented, such as showing the band playing their instruments to demonstrate their musical abilities. The document also discusses theories around gender representation in media, such as the sexualization of women for male audiences and portraying men as actively doing or being something. Close-ups of band members are used consistently to heighten their celebrity status in keeping with record label demands.
Andrew goodwin’s theory
Andrew Goodwin created a theory identifying 7 key aspects that make a successful music video. These include: 1) A relationship between lyrics and visuals, 2) A narrative performance, 3) Star iconography with close-ups, 4) Voyeurism, 5) Intertextuality, 6) Technical elements, and 7) Genre conventions. Goodwin believed lyrics could illustrate, disjuncture from, amplify, or abstract from visuals. Narratives help audiences connect to artists. Iconography and close-ups make artists recognizable. Voyeurism uses intimacy and sexuality. Intertextuality references other works. Technical and genre aspects round out successful music videos.
Task 1
The conventions of a music video include featuring the artist or band. Shots are usually close ups, mid shots, and long shots to show emotion, scenery, and actions like playing instruments or dancing. The mise-en-scene varies by genre - rock videos often show live performances while R&B features dancing and crisp outfits. Music videos use editing techniques like jump cuts and dissolves. The purpose is to promote the artist's song and help audiences understand the song's meaning. There are three main types of music videos: concept-based use obscure ideas, performance-based feature the artist performing, and narrative-based tell a story.
Evaluation 1
The document discusses how the media product uses, develops, and challenges forms and conventions of real media products. It uses conventions such as cutting shots on the beat of the music, including a narrative storyline, and employing common mise-en-scene elements like causal outfits and music production equipment. It slightly develops conventions by sometimes cutting shots on every 2 or 4 beats rather than a strict pattern. It challenges conventions by having a complete narrative structure instead of also including performance shots, and having visuals that don't closely correspond to the lyrics due to their lack of clarity.
Music Video Theorists
The document discusses several key aspects of music videos identified by Andrew Goodwin, including thought beats, narrative and performance, star images, technical aspects, and the relationship between visuals and song. It explains Goodwin's three steps for identifying thought beats: examining song structure and music, listening to the artist's voice, and understanding the artist's role as storyteller. The document also discusses the importance of narrative, star image, technical elements, and Roland Barthes' codes for analyzing narrative texts. Finally, it summarizes Vladimir Propp's eight character types commonly found in narratives.
Presentation3
There are several conventions that are typically followed in music videos. They include establishing a relationship between the lyrics and visuals, including many close-ups of the artist, and relating the music and visuals. Different music genres may have distinct styles and icons used in videos. Videos often reference voyeurism and develop the artist's public image. Intertextual references to other media like films and other music videos are also common.
Media conventions
The document discusses conventions of music video genres, including narrative, performance, animation, and mixtures of styles. It also covers common camera shots, lighting, colors, props, editing techniques, and representations of lifestyle and gender. The authors intend to both follow and subvert conventions by using unconventional shots, colors, and animation in their own music video to make it exciting for their target audience.
Music video analysis
This document summarizes and analyzes two music videos based on theories by Goodwin, Gow, and Lynch. For the song "Best Day of My Life" by American Authors, the summary notes that the video uses shots that relate to the lyrics, includes close-ups of the vocalist as demanded by record companies, and blends performance with narrative elements. For the song "Sweater Weather" by The Neighbourhood, the summary states that the video cuts between scenes in time with the music, uses close-ups of band members, and transitions smoothly between scenes using fades. Both videos draw relationships between the visuals and music to support Goodwin's theory.
Question one - media A2 evaluation
The media product being created is a music video and accompanying album packaging for distribution on YouTube. YouTube was chosen as the distribution platform due to its popularity and recommendation system. The genre of pop was selected due to its conventional structure and abundance of examples to draw inspiration from. Technical, symbolic, and genre conventions of pop music videos were followed including camera angles focused on the artist, editing in time with the music, the artist's appearance matching their persona, and locations unrelated to the song lyrics. Some conventions were challenged such as varying makeup styles between band members and prioritizing aesthetic over lyrical connections to locations. Inspiration was drawn from pop artists like Little Mix, Ariana Grande, and Dua Lipa.
Evaluation Q1
This document discusses how the media product uses, develops, and challenges conventions of real music videos.
It uses conventions by cutting shots on the beat of the music to match the feel, including a narrative storyline of a man who enjoys making music, and showing musical equipment through mise-en-scene.
It develops conventions slightly by varying the timing of cuts between beats instead of a constant pattern.
It challenges conventions by not including a musical performance or linking the visuals to the minimal lyrics, unlike many similar music videos, to portray the producer as smaller scale than famous artists.
Andrew goodwins theory
Andrew Goodwin identified 5 key features that distinguish professional music videos from amateur ones: 1) The relationship between visuals and lyrics/music, 2) Music genres have signature styles and icons, 3) Voyeurism is often used in depicting women, 4) Close-ups of the main artist are demanded, 5) References to other music videos or films. Goodwin also outlined technical aspects that make a great music video like using camerawork, lighting, editing and location to illustrate, amplify or contradict the music and lyrics. Narrative and star image play important roles in engaging audiences through repetition.
Conventions of music video
The document discusses the purpose and conventions of music videos. Music videos are used as marketing tools to promote artists and sell music. There are generally three types of music videos: performance, narrative, and a mixture of both. Common conventions include the use of camera shots, movements, lighting, mise-en-scene, and editing to match the mood, genre, and pace of the song. Conventions vary by genre, with genres like hip hop using flashy displays and rock employing moody, low-key lighting. The production of music videos has evolved over time to allow for cheaper, independently-produced videos.
Goodwins Theory Analysis of Muse, Undisclosed Desires
Andrew Goodwin's theory proposes 6 points that are often found in music videos: 1) A relationship between the lyrics and visuals, 2) A relationship between the music and visuals, 3) Demonstration of genre characteristics, 4) Frequent close ups of the artist per record label demands, 5) Frequent reference to looking, and 6) Intertextual references to films and TV shows. The analyzed music video represents the lyrics through images, has a modern atmosphere representing the techno music, and edits to reflect the music, demonstrating genre characteristics through alternative fashion and camera work.
Presentation3
There are several conventions that are typically followed in music videos. They include establishing a relationship between the lyrics and visuals, having many close-ups of the main artist, relating the music and visuals, representing particular music genres through style and iconography, including elements of voyeurism, developing the artist's star iconography, and making intertextual references. Genre, cinematography, editing, intertextuality, narrative, and performance all play roles in how meaning is constructed in a music video. Conventions are often used to authenticate the artist and genre, relate to familiar genres, or emphasize an aspirational lifestyle.
Andrew goodwin media
Andrew Goodwin identified 5 codes and conventions of music videos: thought beats, narrative and performance, star image, relation of visuals to song, and technical codes. Music videos visually represent the structure, beat, and tempo of songs through footage of verses and choruses. They also represent an artist's image and brand identity. Music videos mainly attempt to tell the story of the song and can be used to promote the artist. They must engage audiences to watch repeatedly without getting bored. Videos can make artists seem more genuine by having them perform and narrate their own songs or portray characters. Music videos primarily promote artists and increase their profiles, fans, and record company profits.
Music video analysis
The black and white music video conveys a sense of nostalgia and memory related to the song's lyrics about a relationship ending. While it references the lyrical theme, it does not directly illustrate the narrative. It has an expressionistic, indie style with simple, black and white imagery. The video follows conventions like focusing on the lead singer and including shots of the band playing their instruments to look skilled, engaging the audience and enhancing their image. It also connects visuals to the music through slow motion shots emphasizing lyrics.
Conventions of a music videos
There are three main types of music videos: narrative videos which tell a story, conceptual videos based around a single idea, and performance videos featuring the artist. Music videos use various camera shots and angles like close-ups and tracking shots to focus attention. They also utilize editing techniques, lighting, costumes, sets and props to match the genre and mood of the song.
Media conventions
Conventions are specific aspects of a genre that ensure a work fits within that genre and is understood by audiences. Music video conventions include the narrative style, performance style, animation, and mixtures of these. Common camera techniques are close-ups, two-shots, and point-of-view shots. Mise-en-scene elements like costumes, lighting, colors, and props also have conventions. Editing commonly uses fast cuts or slow motion. Music videos often portray an extravagant lifestyle and gender representations. The document discusses following these conventions while also potentially subverting expectations in the author's own music video project.
Ryan smith media
This document discusses the codes and conventions used in music videos and how the author's media product both used and developed these conventions. Specifically:
- The author's music video used conventions like a focus on color, star image, and facial expressions to convey meaning. It was performed in black and white to draw focus to lighting and editing.
- To develop conventions, the author challenged conventions by having to film alone without support, resulting in still footage without movement. This unintentionally mimicked the style of Bloc Party's "Banquet".
- The author then developed this style by taking elements of "Banquet" and A-Ha's "Take On Me" - combining a pure performance style with effects
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Conventions of a music video
The document discusses various conventions used in music videos, including performance-based videos that solely feature the artist performing, narrative-based videos that tell a story through the song's lyrics, and mixture videos that combine both. It also covers elements like camera angles, movements, editing, mise-en-scene, and sound design that are important for crafting an effective music video. Examples are provided for different types and how certain conventions are applied.
Goodwin’s Theory – Music video
The document discusses Jordan Nettley's theory on music videos. It notes that music videos typically demonstrate characteristics of their genre, such as stage performances for heavy metal or dance routines for boy/girl bands. Music videos also commonly reference film genres and contain frequent depictions of the female body being viewed voyeuristically. Technical aspects like camera work, lighting, editing, and mise-en-scene are important production elements that enhance the music and narrative. Narratives in music videos should be ignored in favor of repeatability that advertises the artist and song through coherent performance.
Andrew goodwin’s theory
Goodwin's theory outlines six conventions commonly found in music videos:
1. A relationship between the lyrics and visuals that can illustrate, amplify, or contradict the lyrics.
2. A relationship between the music and visuals that can illustrate, amplify, or contradict the music.
3. The inclusion of genre-related styles and iconography.
4. Frequent close-ups of the artist to promote them or develop motifs.
5. The common use of voyeurism, especially regarding female artists.
6. Intertextual references to other media, often in a humorous way.
Music video analysis the wombats
This document analyzes the music video for the song "Jump Into the Fog" by the band The Wombats. It discusses several conventions used in the music video including taking literal interpretations of the song's lyrics through imagery like fog and a hotel setting. Red coloring is used frequently to convey passion, especially when filming the band performing. Common conventions for indie rock music videos are represented, such as showing the band playing their instruments to demonstrate their musical abilities. The document also discusses theories around gender representation in media, such as the sexualization of women for male audiences and portraying men as actively doing or being something. Close-ups of band members are used consistently to heighten their celebrity status in keeping with record label demands.
Andrew goodwin’s theory
Andrew Goodwin created a theory identifying 7 key aspects that make a successful music video. These include: 1) A relationship between lyrics and visuals, 2) A narrative performance, 3) Star iconography with close-ups, 4) Voyeurism, 5) Intertextuality, 6) Technical elements, and 7) Genre conventions. Goodwin believed lyrics could illustrate, disjuncture from, amplify, or abstract from visuals. Narratives help audiences connect to artists. Iconography and close-ups make artists recognizable. Voyeurism uses intimacy and sexuality. Intertextuality references other works. Technical and genre aspects round out successful music videos.
Task 1
The conventions of a music video include featuring the artist or band. Shots are usually close ups, mid shots, and long shots to show emotion, scenery, and actions like playing instruments or dancing. The mise-en-scene varies by genre - rock videos often show live performances while R&B features dancing and crisp outfits. Music videos use editing techniques like jump cuts and dissolves. The purpose is to promote the artist's song and help audiences understand the song's meaning. There are three main types of music videos: concept-based use obscure ideas, performance-based feature the artist performing, and narrative-based tell a story.
Evaluation 1
The document discusses how the media product uses, develops, and challenges forms and conventions of real media products. It uses conventions such as cutting shots on the beat of the music, including a narrative storyline, and employing common mise-en-scene elements like causal outfits and music production equipment. It slightly develops conventions by sometimes cutting shots on every 2 or 4 beats rather than a strict pattern. It challenges conventions by having a complete narrative structure instead of also including performance shots, and having visuals that don't closely correspond to the lyrics due to their lack of clarity.
Music Video Theorists
The document discusses several key aspects of music videos identified by Andrew Goodwin, including thought beats, narrative and performance, star images, technical aspects, and the relationship between visuals and song. It explains Goodwin's three steps for identifying thought beats: examining song structure and music, listening to the artist's voice, and understanding the artist's role as storyteller. The document also discusses the importance of narrative, star image, technical elements, and Roland Barthes' codes for analyzing narrative texts. Finally, it summarizes Vladimir Propp's eight character types commonly found in narratives.
Presentation3
There are several conventions that are typically followed in music videos. They include establishing a relationship between the lyrics and visuals, including many close-ups of the artist, and relating the music and visuals. Different music genres may have distinct styles and icons used in videos. Videos often reference voyeurism and develop the artist's public image. Intertextual references to other media like films and other music videos are also common.
Media conventions
The document discusses conventions of music video genres, including narrative, performance, animation, and mixtures of styles. It also covers common camera shots, lighting, colors, props, editing techniques, and representations of lifestyle and gender. The authors intend to both follow and subvert conventions by using unconventional shots, colors, and animation in their own music video to make it exciting for their target audience.
Music video analysis
This document summarizes and analyzes two music videos based on theories by Goodwin, Gow, and Lynch. For the song "Best Day of My Life" by American Authors, the summary notes that the video uses shots that relate to the lyrics, includes close-ups of the vocalist as demanded by record companies, and blends performance with narrative elements. For the song "Sweater Weather" by The Neighbourhood, the summary states that the video cuts between scenes in time with the music, uses close-ups of band members, and transitions smoothly between scenes using fades. Both videos draw relationships between the visuals and music to support Goodwin's theory.
Question one - media A2 evaluation
The media product being created is a music video and accompanying album packaging for distribution on YouTube. YouTube was chosen as the distribution platform due to its popularity and recommendation system. The genre of pop was selected due to its conventional structure and abundance of examples to draw inspiration from. Technical, symbolic, and genre conventions of pop music videos were followed including camera angles focused on the artist, editing in time with the music, the artist's appearance matching their persona, and locations unrelated to the song lyrics. Some conventions were challenged such as varying makeup styles between band members and prioritizing aesthetic over lyrical connections to locations. Inspiration was drawn from pop artists like Little Mix, Ariana Grande, and Dua Lipa.
Evaluation Q1
This document discusses how the media product uses, develops, and challenges conventions of real music videos.
It uses conventions by cutting shots on the beat of the music to match the feel, including a narrative storyline of a man who enjoys making music, and showing musical equipment through mise-en-scene.
It develops conventions slightly by varying the timing of cuts between beats instead of a constant pattern.
It challenges conventions by not including a musical performance or linking the visuals to the minimal lyrics, unlike many similar music videos, to portray the producer as smaller scale than famous artists.
Andrew goodwins theory
Andrew Goodwin identified 5 key features that distinguish professional music videos from amateur ones: 1) The relationship between visuals and lyrics/music, 2) Music genres have signature styles and icons, 3) Voyeurism is often used in depicting women, 4) Close-ups of the main artist are demanded, 5) References to other music videos or films. Goodwin also outlined technical aspects that make a great music video like using camerawork, lighting, editing and location to illustrate, amplify or contradict the music and lyrics. Narrative and star image play important roles in engaging audiences through repetition.
Conventions of music video
The document discusses the purpose and conventions of music videos. Music videos are used as marketing tools to promote artists and sell music. There are generally three types of music videos: performance, narrative, and a mixture of both. Common conventions include the use of camera shots, movements, lighting, mise-en-scene, and editing to match the mood, genre, and pace of the song. Conventions vary by genre, with genres like hip hop using flashy displays and rock employing moody, low-key lighting. The production of music videos has evolved over time to allow for cheaper, independently-produced videos.
Goodwins Theory Analysis of Muse, Undisclosed Desires
Andrew Goodwin's theory proposes 6 points that are often found in music videos: 1) A relationship between the lyrics and visuals, 2) A relationship between the music and visuals, 3) Demonstration of genre characteristics, 4) Frequent close ups of the artist per record label demands, 5) Frequent reference to looking, and 6) Intertextual references to films and TV shows. The analyzed music video represents the lyrics through images, has a modern atmosphere representing the techno music, and edits to reflect the music, demonstrating genre characteristics through alternative fashion and camera work.
Presentation3
There are several conventions that are typically followed in music videos. They include establishing a relationship between the lyrics and visuals, having many close-ups of the main artist, relating the music and visuals, representing particular music genres through style and iconography, including elements of voyeurism, developing the artist's star iconography, and making intertextual references. Genre, cinematography, editing, intertextuality, narrative, and performance all play roles in how meaning is constructed in a music video. Conventions are often used to authenticate the artist and genre, relate to familiar genres, or emphasize an aspirational lifestyle.
Andrew goodwin media
Andrew Goodwin identified 5 codes and conventions of music videos: thought beats, narrative and performance, star image, relation of visuals to song, and technical codes. Music videos visually represent the structure, beat, and tempo of songs through footage of verses and choruses. They also represent an artist's image and brand identity. Music videos mainly attempt to tell the story of the song and can be used to promote the artist. They must engage audiences to watch repeatedly without getting bored. Videos can make artists seem more genuine by having them perform and narrate their own songs or portray characters. Music videos primarily promote artists and increase their profiles, fans, and record company profits.
Music video analysis
The black and white music video conveys a sense of nostalgia and memory related to the song's lyrics about a relationship ending. While it references the lyrical theme, it does not directly illustrate the narrative. It has an expressionistic, indie style with simple, black and white imagery. The video follows conventions like focusing on the lead singer and including shots of the band playing their instruments to look skilled, engaging the audience and enhancing their image. It also connects visuals to the music through slow motion shots emphasizing lyrics.
Conventions of a music videos
There are three main types of music videos: narrative videos which tell a story, conceptual videos based around a single idea, and performance videos featuring the artist. Music videos use various camera shots and angles like close-ups and tracking shots to focus attention. They also utilize editing techniques, lighting, costumes, sets and props to match the genre and mood of the song.
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Goodwins Theory Analysis of Muse, Undisclosed Desires
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Media conventions
Conventions are specific aspects of a genre that ensure a work fits within that genre and is understood by audiences. Music video conventions include the narrative style, performance style, animation, and mixtures of these. Common camera techniques are close-ups, two-shots, and point-of-view shots. Mise-en-scene elements like costumes, lighting, colors, and props also have conventions. Editing commonly uses fast cuts or slow motion. Music videos often portray an extravagant lifestyle and gender representations. The document discusses following these conventions while also potentially subverting expectations in the author's own music video project.
Ryan smith media
This document discusses the codes and conventions used in music videos and how the author's media product both used and developed these conventions. Specifically:
- The author's music video used conventions like a focus on color, star image, and facial expressions to convey meaning. It was performed in black and white to draw focus to lighting and editing.
- To develop conventions, the author challenged conventions by having to film alone without support, resulting in still footage without movement. This unintentionally mimicked the style of Bloc Party's "Banquet".
- The author then developed this style by taking elements of "Banquet" and A-Ha's "Take On Me" - combining a pure performance style with effects
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This document discusses different types of music videos and their key characteristics. It begins by describing narrative music videos, which tell a story through a sequence of events that parallel the song. Performance music videos capture a live performance to give audiences an authentic view of the artist. Conceptual music videos are more abstract and focus on visuals over narrative or lyrics. The document then provides examples and analyses of different music videos to illustrate these styles. It also covers technical aspects like camera angles, shots, editing, and the production process.
What is a music video?
A successful music video must follow certain codes and conventions to appeal to its target audience. The main purposes of a music video are to promote an artist's music and gain recognition. There are three main video styles - performance, where the artist sings the song; narrative, which follows a story related to the lyrics; and illustration, which can combine performance and narrative. Technical and symbolic media texts, costumes, editing, voyeurism, sound, cinematography, and mise en scene are all important elements considered when making a music video.
What is a music video
The document discusses the key elements that make a music video successful. It explains that music videos are meant to promote an artist's music and increase sales. There are generally accepted conventions across different genres regarding video style, including performance of the song, narrative elements, and illustrations that relate to the lyrics. Technical and symbolic media elements like costumes, editing, cinematography, mise-en-scene, and sound all come together to effectively portray the artist's persona and appeal to the target audience. Voyeurism is sometimes used to attract male viewers through revealing costumes and controversial imagery.
Research into music videos
Narrative music videos tell a story through a sequence of events that run parallel to the song. They create an emotional bond between artist and viewer by presenting the artist's ideas in an engaging way that increases recall value. Performance music videos give audiences an authentic view of the artist by filming a live performance. Conceptual music videos are abstract and convey emotion/meaning through the music using creative freedom rather than relating directly to lyrics. Production of narrative videos requires developing a concept/script, scheduling shoots, location scouting, principal/supporting footage, and editing.
Part1
The document discusses how a student media product uses, develops, and challenges conventions of real media products. It summarizes that the music video follows conventions such as a single narrative structure and club setting but challenges norms through elements of humor and a dream sequence. Camera shots and editing aim to effectively portray the concept and flow with the music, while the mise-en-scene captures the feel of techno-mix music videos through settings, lighting, and dancing. The video drew inspiration from other dance-focused music videos to incorporate performance and influence viewers in a way typical of the genre.
Music video codes & conventions.pptx
Music videos have two main purposes: to promote the artist and their new song, and to generate revenue. They help drive exposure which can increase music sales and radio play. When brands strategically place products in music videos, it creates a new revenue stream for the artist. Music videos use various technical codes like camera angles, editing, and sound design as well as symbolic codes shown through facial expressions and scenery to construct meaning. The conventions used vary by genre but generally include elements of style, camerawork, editing, sound, setting, and performance.
Music video codes & conventions.pptx
Music videos have two main purposes: to promote the artist and their new song, and to generate revenue. They help drive exposure which can increase music sales and radio play. When brands strategically place products in music videos, it creates a new revenue stream for the artist. Music videos use various technical codes like camera angles, editing, and sound design as well as symbolic codes shown through facial expressions and scenery to construct meaning. The conventions used vary by genre but generally include elements of style, camerawork, editing, sound, setting, and performance.
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This document discusses several key elements of music videos:
1. Genre plays an important role in conventions and expectations for a music video. For example, R&B videos often feature luxury items and lifestyle.
2. Mise-en-scene, editing, and camerawork are hugely important for making sense of a video and engaging viewers. Special techniques can also be used.
3. Andrew Goodwin identified 6 common features of music videos, including demonstrating genre characteristics and linking music and visuals.
4. The document concludes that learning about textual analysis of music videos will be valuable for creating their own video as part of their coursework.
Presentation for blog
This document discusses several key elements of music videos:
1. Genre plays an important role in conventions and expectations for a music video. For example, R&B videos often feature luxury items and lifestyle.
2. Mise-en-scene, editing, and camerawork are hugely important for making sense of a music video and engaging viewers. Special techniques like speeding up footage can also be used.
3. Andrew Goodwin identified 6 common features of music videos, including demonstrating genre characteristics through visuals and music, close-ups of artists, and intertextual references.
A2 Media Studies (Music Video) - Evaluation Question 1 Part 1
This document discusses the codes and conventions of music videos. It defines codes and conventions as techniques used to construct meaning. It then examines several common technical and symbolic codes and conventions, including camera shots/angles/movement, editing/special effects, sound, and mise-en-scene elements like costume, lighting, makeup, props, and setting. Specific music video examples are provided to illustrate each convention. The document aims to analyze how a music video may use, develop, or challenge these typical forms and conventions.
Codes and conventions of a music video 2
This document discusses various codes and conventions used in music videos. It covers different styles of music videos including narrative, performance, and mixtures of the two. It also discusses important technical elements like camera work, editing, sound, and mise-en-scene. Examples are provided to illustrate different techniques like the use of camera angles to portray emotions or lighting and setting to match the mood of a song's lyrics. Elements like costumes and props are also explained as ways to convey a music video's genre through visual cues.
The analysis of videos etc
The document discusses several aspects of how music videos are made and distributed. It begins by explaining that a record label typically hires a production company led by an executive producer to oversee the video production process. This includes assembling a team and working with the artist on creative vision. Once approved, a budget is used to hire crew and locations to film the video. It is then edited and approved before distribution. The largest distribution platforms are Vevo and YouTube, though videos can also be found on other social media sites. The purpose of music videos is to visually represent the song and promote the artist internationally through social media trends.
Evalutation
The document discusses a media production group's music video for the song "Move it to the Drum" by DJ Chuckie. It summarizes how the group used and challenged conventions of real music videos in their production. They followed conventions like having a storyline that relates to the lyrics and being performance-based. However, they challenged conventions around voyeurism typically seen in music videos. Feedback on the video was largely positive, praising how well the video and ancillary materials worked together to promote the song. New media technologies like YouTube, blogs and Final Cut Pro were important tools for research, planning, production and evaluation.
Question 1
Our music video challenges some conventions of music videos while following others. We did not include narratives like some theorists suggest but manipulated lyrics to comment on society. We used typical shots like medium close-ups but did not use close-ups or extreme close-ups. We incorporated transitions and editing to match the music but lacked some camera movements. Costumes avoided objectification but locations reinforced the theme. Sound used only non-diegetic elements. While departing from theories of music as shamanism, we showed the artist's experiences through her actions.
Presentation for blog
Mise en scene, editing, camerawork, and genre conventions are hugely important elements in creating a successful music video. Mise en scene includes props, costumes, and special effects that help tell the story and make it look professional. Strategic editing is needed to piece together footage and convey meaning or feeling. Camera angles are deliberately chosen to focus on the artist or move with the rhythm. Our group aims to break stereotypes of the alternative genre in our conceptual video with some narrative aspects.
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A2 Media Studies (Music Video) - Evaluation Question 1 Part 1
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
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The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
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But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
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Orpah Winfrey: From Humble Beginnings to Media Mogul
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Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
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Career Milestones
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Codes and conventions of a music video
- 1. Codes and Conventions of a Music Video
- 2. What are the Codes and Conventions of a Music Video Codes to a music video refer to the different techniques used to construct them. There are two types of codes used in music videos with very different meanings, these being symbolic and technical codes. Technical code refers to the lighting or props in a video, where as symbolic code refers to the symbolic meaning and what we can analyse from them. Conventions differ to codes, they're the habits we see in music videos that we expect to see as they become familiar
- 3. What is Considered when Making a Music Video? Mise en Scene Camera Work Editing Performance and Narrative Voyerism Intertextuality Advertising
- 4. Mise en Scene There are several aspects to Mise en scene, these being costume, colour, lighting, location and props. Mise en scene is crucial to all modern music videos as they are the backbone to whether it is successful or not. Costumes and makeup are used by directors to create certain characters within the video whilst location is used to help build the narrative and give some background. Adding to this lighting and colours are used to discretely create a mood and play with the emotions of the audience as well as props being used to help build on the performance/narrative of the video.
- 5. Camera Work Camera work is essential when making a music video for several reasons. One reason is that it allows the director to capture shots, influencing the audiences perspective of the video as it can give off several different connotations. For example, a low angle shot suggests the person in the frame is powerful. As well as this it allows for more interesting and enjoy full videos by the director using different and edgy shots. The majority of music videos contain close up, mid shots, wide shots and long shots but the best use a bigger range of shots such as tilted shots, ariel shots, high and low angle shots. One example is Goosebumps by Travis Scott, it involves different and edgy shots such as over the shoulder shots making it an award winning music video.
- 6. Editing Editing is a vital part to a music video as it can either make it or break it. Rarely videos are taken in one shot and are continuous so therefore do not need editing but the majority of music videos are not continuous and need editing to join each scene together. Typically music videos have filters added to them after filming in the editing stage such as Wolves by Kanye West. He adds a black and white filter over the video, adding to the suspicion and suspense.
- 7. Performance and Narrative Performance in music videos refers to when the artist performs in their video. Elements of performance can be easily identified in most music videos today by things like singing, dancing or playing an instrument: for the example Kanye Wests video for ‘Good Life’. It has no story line but instead has Kanye west rapping into the camera. On the other hand narrative refers to the storytelling in a music video. This is often included to give meaning to a song and create a deep meaningful story behind it.There’s 2 types of narrative, linear and fragmented. Linear is when the story is played out from start to finish, whereas fragmented is when the story is in a random order.
- 8. Voyeurism Voyeurism defines as the art of looking. In a music video it is when there is a particular sequence that is considered sexual. For example the majority of music videos today are filled with women in skimpy clothing or lingerie. Adding to this there are repeatedly close up shots of women’s lips or bum to try and translate a sexy image and attract men to watch the video. Men can be sexualised as well to attract women, but it is very rarely seen. Sexual objectification is now seen as a must have by artists as they believe it is needed to make a popular video. Some artists feel that it creates controversy and therefore add it in as controversy also brings more publicity whether bad or good.
- 9. Intertextuality Intertextuality refers to when a piece of work is inspired by a prior piece of work. This is becoming more and more common in the media world in generally, but most increasingly in the music world. Often we can see evidence of other peoples style or ideas from older and newer music videos in many music videos today. It has become so normal that it is almost second nature to artists, regularly copying and taking inspiration from one or more videos. One example of a music video that does this is Iggy Azaleas music video ‘Fancy’. It’s blatantly obvious that she takes much inspiration from ‘clueless’ but puts her own modern day twist, leading to major success.
- 10. Advertising Advertising of products in music videos has become increasingly popular over the past few years. Companies have realised the power and influence that music videos has on it’s viewers, therefore they take full advantage of this by product placement within their videos to make more profit. This has become so popular over recent years that it’s now considered a convention with close up shots of products becoming a common thing. For example, one product that is regularly seen in music videos is the beats pill. One example of this is Miley Cyrus’s ‘We Can’t Stop’ where we can see a close up shot of a beats pill, followed by Miley clicking play.