The document summarizes the design elements of an album cover. Bright colors are used that conform to genre conventions. All colors reference songs on the album. The album title is small and curved, implying an informal, fun nature and targeting a young audience. Cartoon imagery of a young girl indicates the album reflects childhood in a positive way, consistent with the artist's animated music video style. The small image of the artist suggests the focus is on his artistic style rather than himself as a celebrity. The artist's name uses 3D effects to ensure the audience remembers his name and associates it with his work.

1. v
The coloursusedfor the
designare extremelybright
and eye-catchingwhich
conformto the genres
conventionsof bright
colours.
In addition,all of the coloursusedon
the digipackare referencedfromthe
song‘Grace Kelly’thatisfeaturedon
the album.Thiscomplieswithother
imageryusedonthe coverdesign,
whichare alsoreferencingsongson
the album.
The albumtitle is relativelysmall ina
curvedtypeface inferringaninformal
funnature to the album.Italsogives
an indication(alongwiththe imagery)
to the youngtarget marketthat the
albumistryingto attract.
The childlike cartoonimageryhelps
the audience understandthe type of
productthey’re investingin.The
image of the younggirl andthe
cartoon imageryindicate the albumis
a positive reflectiononchildhood.
Imageryconsistentwiththe animations
usedinthe ‘relax take iteasy’video.The
fact that the style of animationremains
the same across the digipacand video
helpsthe audience establishthe artists
bespoke style,makinghimeasily
recognizable.
The onlyimage of the artistis
extremelysmall andalmost
insignificantonthe coverof the
digipack.Thisgivesthe
impressionthatthe artist is
more focusedof hisstyle of art
rather thanpromotinghimself,
thusthe audience are buying
the musicfor the artist style not
for himself asaperson(asper
star theory).
The artists name isthe main
focusof the albumcover,
almostpushing‘Mika”onto
the audience withthe 3D
visual effect.Thisensuresthat
the audience knowthe name
of the artistand have
somethingtoassociate to
have a memorable name to
associate his workwith.
Recordcompanylabel onthe spine of
the digipacto promote the label off the
back of theirartists.
The listof the tracks on the albumare is
the same typeface asthe title of the
album,the consistencyof typeography
across the albumcreatesthe impression
that itis art of a well throughoutcollect
of art ratherthan a jumbledalbumthat
hasn’tbeenproperlythoughtout.
Imageryandcolour consistentwiththe
digipaccoverso that the back coveris
justas visuallyinterestingasthe frovnt.
The artist name and albumname are
displayedopthe side butnotinthe
same typeface asthe albumcover,it
doesmake the writingmore ledgeable
but alsolessinteresting.
Productioninformationaboutstandards
and copyrighting