The director, producer, and star names are not included in the trailer because the focus is on the apes and storyline as a sequel. The music builds tension between the apes and humans. Shots are selected from important scenes to provide clues without revealing critical action. The mise-en-scene shows the aftermath of the first film and that this one is set in a post-apocalyptic time. Dialogue from both apes and humans allows understanding of their feelings and the storyline, which establishes the consequences of the previous film. The target audience is fans of the first film and teenagers interested in the sequel. The unique selling point is the animation and inclusion of intelligent apes.