The global whiskey market size reached US$ 67.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 109.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.3% during 2024-2032. More Info:- https://www.imarcgroup.com/whiskey-market

1. Global Whiskey Market
Research and Forecast
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved

2. About IMARC Group
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results.

3. Report Highlight
and Description
According to the latest report by IMARC Group, titled " Whiskey Market:
Global Industry Trends, Share, Size, Growth, Opportunity and Forecast
2024-2032," the global whiskey market size reached US$ 67.9 Billion in 2023.
Factors Affecting the Growth of Whiskey Industry:
Changing Consumer Trends and Preferences:
The whiskey market is significantly influenced by evolving consumer trends and
preferences. As consumer tastes continue to evolve, distilleries and producers
must adapt to meet these changing demands. One prominent factor driving the
whiskey market is the increasing appreciation for premium and craft spirits.
Consumers are increasingly seeking out unique and high-quality whiskey
experiences, driving the growth of artisanal and small-batch distilleries. This
trend is fueled by a desire for authenticity, craftsmanship, and distinct flavor
profiles.
Additionally, the rise of cocktail culture has expanded the whiskey market by
introducing new ways to enjoy and appreciate the spirit. Mixologists and
bartenders are constantly experimenting with whiskey-based cocktails,
attracting a broader audience beyond traditional whiskey drinkers.
Furthermore, the growing interest in whiskey as a collectible item or
investment has contributed to its market growth. Limited-edition releases, rare
bottlings, and whiskey auctions have become increasingly popular among
enthusiasts and investors alike.

4. Report Highlight
and Description
Rapid Globalization and Export Opportunities:
The whiskey market has experienced substantial growth due to globalization
and expanding export opportunities. W hiskey, particularly Scotch whisky and
American bourbon, has transcended its traditional markets and gained
popularity on a global scale. Emerging economies such as China, India, and
Brazil have emerged as key growth markets for whiskey, driven by rising
disposable incomes, urbanization, and Westernization of consumer
preferences.
The globalization of whiskey is also facilitated by free trade agreements,
reduced tariffs, and increased accessibility through e-commerce platforms.
This enables distilleries to reach new markets and target a broader audience of
whiskey enthusiasts worldwide. Furthermore, the proliferation of whiskey
festivals, tasting events, and tourism experiences has contributed to raising
awareness and appreciation for the spirit in both established and emerging
markets.
Innovation and Product Diversification:
Innovation and product diversification are driving forces behind the continued
growth of the whiskey market. Distilleries are constantly exploring new
techniques, ingredients, and aging methods to create innovative and
differentiated whiskey products. This includes experimenting with various
barrel finishes, cask maturation techniques, and blending processes to
enhance flavor complexity and appeal to discerning consumers.

5. Report Highlight
and Description
Furthermore, the emergence of flavored and infused whiskies has expanded
the market by attracting consumers who may be new to the spirit or seeking
alternative flavor profiles. Flavored expressions such as honey, maple, and
cinnamon-infused whiskies appeal to a broader demographic and provide a
gateway for entry-level consumers to explore the category. Moreover,
sustainability and environmental consciousness have become integral aspects
of whiskey production and marketing. Distilleries are implementing eco-friendly
practices, such as energy-efficient production methods, waste reduction
initiatives, and sustainable sourcing of raw materials.
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6. Report Description
Global Whiskey Market Trends:
Whiskey has increasingly gained recognition as a valuable investment asset, driving demand among collectors
and investors seeking alternative opportunities beyond traditional financial markets. Rare and limited-edition
whiskies have shown impressive appreciation in value over time, attracting investment from individuals and funds
alike. The prestige associated with owning rare bottles or participating in whiskey auctions has further fueled this
trend, with some bottles fetching exorbitant prices at prestigious auctions and private sales. Additionally, whiskey
holds deep cultural significance and tradition in regions where it is produced, such as Scotland, Ireland, and the
United States. These cultural ties contribute to a sense of heritage and identity associated with whiskey
consumption, driving consumer loyalty and demand for authentic, regionally produced varieties. W hiskey plays a
central role in social gatherings, celebrations, and rituals, further reinforcing its cultural importance and enduring
appeal. Other than this, despite being an alcoholic beverage, whiskey has been increasingly perceived as a more
sophisticated and health-conscious choice compared to other spirits. This is partly attributed to its natural
ingredients, such as grains and water, and the absence of added sugars or artificial flavors in traditional
varieties. Additionally, moderate whiskey consumption has been linked to potential health benefits, including
improved heart health, antioxidant properties, and stress reduction, according to some studies. These health and
wellness trends have contributed to a shift in consumer preferences toward premium and craft whiskey brands
perceived as offering higher quality and authenticity.
View Report TOC, Figures and Tables: https://www.imarcgroup.com/whiskey-market

7. Report
Segmentation
Breakup by Product Type:
• American Whiskey
• Irish Whiskey
• Scotch Whiskey
• Canadian Whiskey
• Others
Breakup by Quality:
• Premium
• High-End Premium
• Super Premium
Breakup by Distribution Channel:
• Off-Trade
o Supermarkets and Hypermarkets
o Discount Stores

8. Report
Segmentation
o Online Stores
o Others
• On-Trade
o Restaurants and Bars
o Liquor Stores
o Others
Breakup by Region:
• Europe
• North America
• Asia Pacific
• Middle East and Africa
• Latin America

9. Competitive
Landscape with
Key Players
• Diageo plc
• Bacardi Limited
• Suntory Beverage & Food Limited
• Pernod Ricard
• The Brown–Forman Corporation
• Asahi Group Holdings Ltd
• William Grant & Sons Holdings Ltd
• The Edrington Group
• Allied Blenders and Distillers Pvt Ltd
• Constellation Brands
• La Martiniquaise

10. Key Questions
Answered in
the Report
How big is the global whiskey market?
What is the expected growth rate of the global whiskey market
during 2024-2032?
What are the key factors driving the global whiskey market?
What has been the impact of COVID-19 on the global whiskey
market?
What is the breakup of the global whiskey market based on the
product type?
What is the breakup of the global whiskey market based on the
quality?
What is the breakup of the global whiskey market based on the
distribution channel?
What are the key regions in the global whiskey market?
Who are the key players/companies in the global whiskey market?

11. Table of
Contents
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Whiskey Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product Type
5.5 Market Breakup by Quality
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Market Forecast
6 Market Breakup by Product Type
6.1 American W hiskey
6.1.1 Mark et Trends
6.1.2 Mark et Forecast
6.2 Irish W hiskey
6.2.1 Mark et Trends
6.2.2 Market Forecast

12. Table of
Contents
6.3 Scotch W hiskey
6.3.1 Mark et Trends
6.3.2 Mark et Forecast
6.4 Canadian W hiskey
6.4.1 Mark et Trends
6.4.2 Mark et Forecast
6.5 Others
6.5.1 Mark et Trends
6.5.2 Mark et Forecast
7 Market Breakup by Quality
7.1 Premium
7.1.1 Mark et Trends
7.1.2 Mark et Forecast
7.2 High-End Premium
7.2.1 Mark et Trends
7.2.2 Market Forecast
7.3 Super Premium
7.3.1 Mark et Trends
7.3.2 Mark et Forecast
8 Market Breakup by Distribution Channel
8.1 Off-Trade
8.1.1 Mark et Trends
8.1.2 Mark et Breakup by Type
8.1.2.1 Supermarkets and
Hypermarkets
8.1.2.2 Discount Stores
8.1.2.3 Online Stores
8.1.2.4 Others
8.1.3 Mark et Forecast
8.2 On-Trade
8.2.1 Mark et Trends
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