1. The CD advert uses color, layout, and text to portray themes of mystery, dominance, and danger. 2. A close-up photo of Rihanna directly looking at the camera suggests power and confrontation. She is covering one eye, creating mystery about what she's hiding. 3. The color scheme is black and grey, implying a darker, more sinister album compared to her previous sweet, innocent music.

1. +
CD ADVERT ANALYSIS

2. +
Text/Font : Pink is used to
write the artists name on the
cover . This connotes to
listeners that the album has a
girly tone to it yet this
contradicts the albums name
called “one of the boys” .
However the colour of the
name of the album is blue
which implies masculinity
, although its light blue so it
again finally goes back to a
Layout : Her body girly theme.
position in this picture is
used to manipulate
Colour :The main
audiences in buying
colours used in this
into her album. One of
CD advert are light Target Market/Genre : Katy Perrys
her hands is hidden
pink and blue . Which likely target audience will range
behind her back which
again shows the from ages 13-24years and will be
could suggest she's
constant conflict in female . This CD advert markets
trying to lure her target
gender themes the well to this audience because its
market into wondering
album is going to
what she's hiding . They theme is promdominately a „girly‟
portray.
may believe by buying one . The album is called „one of
the album they may buy the boys‟ which may attract the
into the secret and younger girls in her market
discover the unknown. segment to buy as at that age girls
often have a desire to be involved
with boyish activates and
sometimes wish to be seen by
boys as one of them.

3. + Colour : The pink is enhanced
by the green in the
background which gives it a
more fairytale tone to it.
Contributing to the
girly/sensitive theme of the
album. However the black
connotes some sort of
dominance the artist may hold
in the album.
Layout : The this magazine advert shows of the singer
posing from the waist up with a necklace which is
hooked on to fake lungs which refers to the name of her
album. The lungs are being held merely by a sting
necklace which connotes the vulnerability the artist
might be stating in her songs. The lungs also have been
exposed and shown to be protected by a weak set of
skeletons this reinforces her vulnerability. The fact she
choose to convey her fragile state through showing
weak lungs may show what ever heartache she's having
is affecting her everyday. This is because lungs are
used everyday to live this is a metaphor she has a hard
time everyday with coping with what she's going though
Target market/Genre : „LUNGS‟ genre is
quiet evidently an indie one. The hippie
styled top and forest background
automatically allows audiences to know its
marketed at people who listen to “indie” Text/Font : The album name „LUNGS‟
music and often enjoy festivals. Her target colour is white contrasting the black
is likely to be women aged 15-25 years background making it stand out . Also
because of the amount of emotions capital letters are used to continue to make
expressed in the cover. the title stand out . By making it obvious
suggests the artist wants to stand out from
the crowd in life , as if she's waiting and
longing to be heard.

4. +
Colour : The colour scheme is dominated by the
colour black and grey. These colours
automatically imply to an audience this album may
be a portraying a more sinister , dark and powerful
riahanna as opposed to previous albums she‟d
done that shown her as a sweet innocent girl.E.g.
music like the sun and a girl like me. The grey is
used alongside the black to keep the sinister and
dull tone to the album
Layout : The main themes the layout Target Market/genre :
connotes in this CD advert is mystery Although this album
and dominance . A close up of didn‟t appeal to
Riahanna is shown with one of her eyes riahannas target market
directly looking into the camera . This in the typical normal
suggests power ,that she's not way they do , they still
intimidated to confront whatever successfully done it in a
challenge awaits her . The direct eye way that would keep her
reinforces the above statement. In the existing market. This
picture Riahanna is covering her left eye album shows Riahanna
, this creates a mysterious theme , it can be more versatile
enables viewers of the advert to ask instead of doing the
questions like why is she covering her same thing which can
eye ? , what's she's hiding ? Etc. This often get listeners bored
Text/Font : The feature songs are written in marketing trick is used in previous CD . Also this album
block letters in red . Red is not a adverts I‟ve analysed it persuade brought in people that
predominate colour that is used in this people to buy the album to discover prefer more “hard-core‟
album yet it still carries its underlying what's she's hiding . music as oppose to her
implications . The red reminds us of blood other very evidently
and danger , also the name “Russian “poppy and RNB‟ music
roulette‟ supports this idea as it‟s the name she was originally
of a gun. known for.