The document discusses the cover art and marketing strategies for three different albums: 1) Katy Perry's "One of the Boys" album uses light pink and blue colors that suggest conflicting gender themes and is targeted towards teenage girls. 2) Clare Maguire's "Lungs" album uses pink and green colors giving it a fairytale tone and is targeted towards indie music fans. 3) Rihanna's "Rated R" album uses dark colors implying a sinister tone contrasting her previous sweet image and broadened her target market.

2. Text/Font : Pink is used to write
the artists name on the cover .
This connotes to listeners that
the album has a girly tone to it
yet this contradicts the albums
name called “one of the boys” .
However the colour of the name
of the album is blue which
implies masculine , although its
light blue so it again finally goes
back to a girly theme.
Layout : Her body
position in this picture is
used to manipulate
Colour :The main
audiences in buying into
colours used in this CD
her album. One of her
advert are light pink Target Market/Genre : Katy Perrys
hands is hidden behind
and blue . Which again likely target audience will range from
her back which could
shows the constant ages 13-24years and will be female .
suggest she's trying to
conflict in gender This CD advert markets well to this
lure her target market
themes the album is audience because its theme is
into wondering what
going to portray. promdominately a ‘girly’ one . The
she's hiding . They may
believe by buying the album is called ‘one of the boys’
album they may buy into which may attract the younger girls in
the secret and discover her market segment to buy as at that
the unknown. age girls often have a desire to be
involved with boyish activates and
sometimes wish to seen by boys as
one of them.

3. Colour : The pink is enhanced by
the green in the background
which gives it a more fairytale
tone to it. Contributing to the
girly/sensitive theme of the
album. However the black
connotes some sort of
dominance the artist may hold in
the album.
Layout : The this magazine advert shows of the singer posing
from the waist up with a necklace which is hooked on to fake
lungs which refers to the name of her album. The lungs are
being held merely by a sting necklace which connotes the
vulnerability the artist might be stating in her songs. The
lungs also have been exposed and shown to be protected by
a weak set of skeletons this reinforces her vulnerability. The
fact she choose to convey her fragile state through showing
weak lungs may show what ever heartache she's having is
affecting her everyday. This is because lungs are used
everyday to live this is a metaphor she has a hard time
everyday with coping with what she's going though
Target market/Genre : ‘LUNGS’ genre is quiet
evidently an indie one. The hippie styled top
and forest background automatically allows
audiences to know its marketed at people who
listen to “indie” music and often enjoy festivals. Text/Font : The album name ‘LUNGS’ colour is
Her target is likely to be women aged 15-25 white contrasting the black background
years because of the amount of emotions making it stand out . Also capital letters are
expressed in the cover. used to continue to make the title stand out .
By making it obvious suggests the artist wants
to stand out from the crowd in life , as if she's
waiting and longing to be heard.

4. Colour : The colour scheme is dominated by the colour
black and grey. These colours automatically imply to an
audience this album may be a portraying a more
sinister , dark and powerful riahanna as opposed to
previous albums she’d done that shown her as a sweet
innocent girl.E.g. music like the sun and a girl like me.
The grey is used alongside the black to keep the
sinister and dull tone to the album
Layout : The main themes the layout
connotes in this CD advert is mystery and Target Market/genre :
dominance . A close up of Riahanna is Although this album didn’t
shown with one of her eyes directly looking appeal to riahannas target
into the camera . This suggests power ,that market in the typical
she's not intimidated to confront whatever normal way they do , they
challenge awaits her . The direct eye still successfully done it in
reinforces the above statement. In the a way that would keep her
picture Riahanna is covering her left eye existing market. This
, this creates a mysterious theme , it album shows Riahanna
enables viewers of the advert to ask can be more versatile
questions like why is she covering her eye ? instead of doing the same
, what's she's hiding ? Etc. This marketing thing which can often get
trick is used in previous CD Adverts I’ve listeners bored . Also this
Text/Font : The feature songs are written in analysed it persuade people to buy the album brought in people
block letters in red . Red is not a predominate album to discover what's she's hiding . that prefer more “hard-
colour that is used in this album yet it still
core’ music as oppose to
carries its underlying implications . The red
her other very evidently
reminds us of blood and danger , also the
“poppy and RNB’ music
name “Russian roulette’ supports this idea as
she was originally known
it’s the name of a gun.
for.