Viewing grid - Media

1. Analysis - writing mat
Notes
Structure of response
*Introduce what the text
is and what genre it is.
*Discuss what features
are used and what
significance and effect
they have.
*Discuss who the target
audience is and how the
text has targeted them.
*Draw ideas together to
outline a conclusion –
how effective is the text?
Success Criteria
*Ensure that all parts of
the text have been
discussed.
*Remember not just to
identify a technique, but
explain why and how it
works.
*Use media terminology
– use the jargon!
*If you are unsure of
something, check it out!
Technical codes
Camera shots/ angles:
Editing:
Sound (diegetic/ non-diegetic):
Lighting:
Language/ written codes
Written text on screen:
Speech or dialogue:
Voiceovers:
Symbolic codes
Body language, Setting, Clothing, Objects, Colour,
Shapes:
Target audience
Age, gender, social class, physical ability, sexuality,
socio-economics:
Personal targets to remember when writing up notes:
1.
2.
Representation
Who or what?
How? Positive or negative?
What major messages is the
text putting across and
why?
Persuasive techniques
Rhetorical questions,
emotive, exclamations,
adjectives, imperative
verbs, excitement/ family
fun, facts and figures, etc.
Institution/producer
Who has created the sequence? Are they well known
and how is this significant? How do you know who
made it? Does it challenge/reinforce dominant
ideologies?