1) The DMX music video "Where The Hood At" uses conventions of gangster hip hop to portray African American gang life both in prison and the neighborhood. 2) The Eminem music video "Not Afraid" breaks conventions by focusing on close-ups of his emotions rather than wealth or jewelry. It follows his journey from being suicidal on a rooftop to transforming his life for the better. 3) Both videos use varied camera angles and editing techniques to tell narratives - DMX contrasts prison and neighborhood life while Eminem represents overcoming addiction through his transformation.

1. Music video Analysis
DMX - Where The Hood At
Eminem - Not Afraid

2. Conventions used
DMX, ‘Where the hood at?’ uses typical gangster Hip Hop conventions. This
music video mainly focuses on gangs within the hood and prison hence the
name ‘’ Where the hood at’’. The video contains a lot of low angles, high
angles and close-ups, which are typical in a HipHop music video.
From the start of the music video we see large amount of African American
males standing together as one in prison uniforms, showing hand gestures.
Therefore conveying the idea that they are gangsters in prison.
Also the artist is in front of the whole crowd indicating that he's the leader of
the gang hence his positioning within the crowd;with everyone behind him.
This music video is shot in 2 locations, the prison and the streets. However in
both of the locations we can tell that this video is trying to convey the idea of
gangs, hence the use of cars, aggressive dogs and jewellery, presenting
them in a neighbourhood manner (hood). Therefore the whole music video is
trying to present the brotherhood in the hood even though their lives are
based on gang life. Both of the locations are using large crowds to present
the ‘’Hood’’ and convey the idea of neighbourhood within America, with the
help of flashy cars and jewellery, which is typical for a Gangster Hip Hop
music video.
Eminem - The whole music video is captured on the rooftop
and in the streets of a large city which either indicate being
on top or suicidal. The whole music video contains variation of
low/high angles and close-ups. The majority of close-ups used
within this music video are used to show Eminem’s emotions
which are conveyed through his facial expressions. The fact
that the close-ups are not used to present the artist;in a rich
manner or criminal manner makes this music video unusual. As
majority of HipHop music videos only use close-ups to show
money or jewellery, but in this case its emotions of the artist.
The fact that we constantly get close-ups of Eminem’s eyes
indicates he's ‘Not Afraid’ which can link to his drug addiction
and rehabilitation. Eminem is dressed in everyday casual
clothing, which is usually the case in majority of HipHop music
videos. This is because most HipHop artists are dressed in
casual clothing but with nice fancy jewellery to show they are
rich, however Eminem in this video does not contain any
‘typical’ HipHop genre conventions.

3. Camera Work Long Shot
Birds Eye View, Aerial
Close-up
Low Angle
Mid Shot
Tracking Shot
Extreme Close-Up
Mid Shot Pan Shot
Close- Up
Tracking Shot
Extreme Close-Up
Zoom
Both artists use variation of
angles and camera work.

4. Editing Not Afraid- In this video the pace is fast, it
cuts from one shot to the other. Also, the
camera is constantly within the scene
therefore the audience get to feel like they
are walking with Eminem through his journey.
= Constantly following Eminem.
Where the hood at- quick cuts from one
scene to the other. Moves from
performance of the artist to some type of
image linked with the ‘Hood’, through fast
switching.

5. Narrative
Where the hood at- The narrative just shows
prison life compared with hood life. This
music video is trying to show the difference
between being in prison and having a normal
life highlighting all the Morals of normal
African culture compared with prison life.
Overall the whole music video is trying to
show how the criminal life differs with the
normal life which causes people to become
immoral.
Prison life Normal life
The narrative is trying to show us
Eminem’s journey into being who he is.
He's firstly on a rooftop and suddenly
closer to the middle he jumps down into
something like a crater which can be linked
to hell however at the end he flies back up
into the sky showing that he transformed
his life into better and got back to the top
hence the lyrics ‘get my life together back
now’ showing he went back to the top.

6. Performance, Media Language, Representation
Lots of dancing and hand flinging throughout the whole
music video. This indicates gang life throughout their
lives both in prison and out of prison. Majority of times
when it comes to performance we get the artist with his
crew rapping together.
The artists is constantly wearing oversized clothing
linked with gangsters and prison life. For majority of the
time we see everyone both the artists and the dancers
wearing similar clothing with expensive jewellery and
cars in the background highlighting their similarities.
Gang life and neighbourhood = the music video is
trying to present African American life in a
neighbourhood manner compared with prison life which
causes people to be mad. In general the music video
is trying to show that prison life ruins people, which
causes them to forget about the neighbourhood life
they had before prison life. Which links to the title of the
song 'Where the hood at?' at the prison. Showing that
crime life changes people a lot.
Performance
Media Language
Representation
Eminem singing to the camera like he’s speaking to the
audience therefore looking into the camera pointing his
hands at us for us to follow as we are his fans. In
general his performance is created so it looks like
Eminem is speaking to us about his life and how he can
help us with our lives. = linking for us to follow him in
his journey.
Performance
The media language is highlighted by what Eminem is
wearing at the start of the music video. Eminem is
wearing all black outfits therefore he himself in a dark
manner hence suicidal, linked to the rooftop. However
at the end we see him in white indicating he became
‘pure’ and got his life back.
Media Language
The whole music video is trying to represent Eminem’s
life how it changed from being dark into good. First he
starts of on a roof being suicidal and suddenly his flying
in the air like an angel which highlights his recovery
from addiction.
Representation

7. Institutions and Ideologies Eminem - Shady Record
Dmx
Values used within this music video is
probably African American life within the
‘hood’ and representing how they differ
hence the title ‘where the hood at’. Therefore
the song is trying to show how prison
changes people hence the whole rhetorical
question to the audience.
Ideologies
Ideologies
The values and ideologies within this music
video is Eminem’s hard life.The music video
is trying to tell us the audience that even
though your life might be hard and miserable
you can pick yourself up. Therefore Eminem
starts of suicidal and ends up being high up
in the air shadowing our lives.