This document discusses Strands' solutions for analyzing banking customer data to provide relevant offers. Strands provides personalization and recommendation solutions for financial institutions and retailers. Their solutions include Card-Linked Offers (CLO), which enables retailers to target deals to bank customers. CLO allows customers to accept offers in digital banking and get cash back for purchases, while retailers can monitor campaign performance. Strands' solutions analyze transactional and other banking customer data using machine learning to determine customers' likelihood of purchasing certain categories and maximize campaign performance and relevance of offers provided.