This document discusses e-media marketing strategies for promoting a TV crime drama. It begins by explaining the importance of a webpage and conventions commonly used in webpage design. It then defines several e-media marketing strategies: hashtagging, smartphone apps, QR codes, augmented reality, and video games. Examples are provided for each strategy. The document concludes by asking the reader to design a homepage for their TV show using typical conventions and to plan an e-media marketing campaign using the defined strategies. The campaign plan should explain how each strategy would appeal to the show's target family audience.
Adventure tourism (challenges faced by India)cidroypaes
The Adventure tourism is a type of niche tourism involving exploration or travel to remote areas, where the traveler should expect the unexpected. Adventure tourism is rapidly growing in popularity as tourists seek unusual holidays, different from the typical beach vacation.
Expo Day: Bridge Builders Collaborative, American Academy of Clinical Neurops...SharpBrains
During Expo Day selected Summit Partners and Sponsors showcased their latest initiatives and solutions.
--Charlie Hartwell, Operating Partner at The Bridge Builders Collaborative, delivered an Overview of the Mind Training Space.
--Dr. Bob Bilder, Chief of Medical Psychology & Neuropsychology at UCLA, announced the Disruptive Technology Initiative by the American Academy of Clinical Neuropsychology (AACN).
--Ron Riesenbach, Managing Director of the Canadian Centre for Aging and Brain Health Innovation (CC-ABHI), presented Spark and three other new funding programs.
Learn more at sharpbrains.com
Odoo ile MRP, PLM, Kalite ve Bakım YönetimiMehmet Demirel
Odoo ile MRP, PLM, Kalite ve Bakım Yönetimi. MRP Programı, Malzeme ihtiyaç planlaması, MRP Yazılımı, Üretim kaynak planlaması, ERP Programı, Kurumsal Kaynak Planlama Yazılımı
Venous thromboembolism (VTE) may be the earliest sign of cancer.
Currently, there is a great diversity in practices regarding screening for occult cancer in a person who has an unprovoked VTE .
We sought to assess the efficacy of a screening strategy for occult cancer that included comprehensive computed tomography(CT) of the abdomen and pelvis in patients who had a first unprovoked VTE .
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
3D Walkthroughs are the most effective tool for showing a property's layout, size, dimensions and spatial relationships. They can also be used to visualize and market a property development project before it is even built!
Adventure tourism (challenges faced by India)cidroypaes
The Adventure tourism is a type of niche tourism involving exploration or travel to remote areas, where the traveler should expect the unexpected. Adventure tourism is rapidly growing in popularity as tourists seek unusual holidays, different from the typical beach vacation.
Expo Day: Bridge Builders Collaborative, American Academy of Clinical Neurops...SharpBrains
During Expo Day selected Summit Partners and Sponsors showcased their latest initiatives and solutions.
--Charlie Hartwell, Operating Partner at The Bridge Builders Collaborative, delivered an Overview of the Mind Training Space.
--Dr. Bob Bilder, Chief of Medical Psychology & Neuropsychology at UCLA, announced the Disruptive Technology Initiative by the American Academy of Clinical Neuropsychology (AACN).
--Ron Riesenbach, Managing Director of the Canadian Centre for Aging and Brain Health Innovation (CC-ABHI), presented Spark and three other new funding programs.
Learn more at sharpbrains.com
Odoo ile MRP, PLM, Kalite ve Bakım YönetimiMehmet Demirel
Odoo ile MRP, PLM, Kalite ve Bakım Yönetimi. MRP Programı, Malzeme ihtiyaç planlaması, MRP Yazılımı, Üretim kaynak planlaması, ERP Programı, Kurumsal Kaynak Planlama Yazılımı
Venous thromboembolism (VTE) may be the earliest sign of cancer.
Currently, there is a great diversity in practices regarding screening for occult cancer in a person who has an unprovoked VTE .
We sought to assess the efficacy of a screening strategy for occult cancer that included comprehensive computed tomography(CT) of the abdomen and pelvis in patients who had a first unprovoked VTE .
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
3D Walkthroughs are the most effective tool for showing a property's layout, size, dimensions and spatial relationships. They can also be used to visualize and market a property development project before it is even built!
Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on content distribution, SMR, blogging, social networks and levering across multiple channels.
Social Media Best Practices in the Hospitality IndustryDr Matt McDougall
Hotels and the Hospitality industry as a whole has undergone some changes due to the rise and growth of social media. This presentation provides some practical approaches for hoteliers to leverage social media marketing.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
1. TV Crime Drama E-Media Marketing
Webpage is an essential form of e-
media marketing
You could be asked to design a
webpage for your TV Crime Drama so you
must know the typical conventions of a
webpage and how they appeal to your target
audience
Aims:
To demystify the term e-media
To understand the appeal of e-media
To apply e-media marketing strategies to your TV Crime Drama
2. E-Media Marketing Strategies
1. Website
2. Hashtagging
3. Smart Phone App
4. QR Code
5. Augmented Reality
6. Video Game
Try to define each E-
Media term
3. Today’s lesson…
• Stage 1 – Design your TV show homepage
- Use common webpage conventions
• Stage 2 (and homework) – Plan your e-media
marketing campaign
– Use grid to plan your campaign and explain how
each element appeals to your audience
4. E-MEDIA Terminology
often the first page you arrive to
when you ‘google’ or search something on the
web
a webpage journal often created by an
individual or group of people that is themed
around a certain topic e.g.
5. Label your homepage with the correct conventions
1. Website
E-Media Marketing Strategies
6. Network logo
heading /
hyperlink
The audiences’ eye naturally reads from top left
to bottom right, so the most ‘important’
institutional information and hyperlinks are
often in the top left hand corner
TV show
heading /
hyperlink
Hyperlinks to
episodes
Hyperlink to
homepage
Hyperlinks clips
from the show
Hyperlinks
character biogs
Hyperlinks
information
‘about’ the
show
Copy brief
synopsis of the
show
Hyperlink to
catch up
Copy scheduling
information for
next episode
Key Image of
two main
characters
Webpage skin
of character and
setting
Scroll
down
Search box
7. these can be either words or images that when clicked
upon will take you to another page
- used throughout some WebPages to split the content
into manageable sections. There may also be subheadings, which
can further direct the user to a particular piece of information
the main body of the text, often presented in boxes
used on many websites. You may hear a sound as the
cursor rolls over some part of a website
usually a box
used in almost every website-sometimes used as a link to
another part of the website
image that sits ‘behind’ the main body of the webpage
video that is viewed on the webpage
How many conventions so far?
8. As we scroll down the webpage becomes less
‘compact’ with information and is divided into
two columns
9. Hyperlinks lead to various marketing strategies
used by the show to create publicity and
generate sales of merchandise
Hyperlink
online articles
about the show
Hyperlink to TV
BLOGGERS
reviews
Header
Header
Hyperlink to
DVD / Blue-ray
retailer of the
show
Hyperlink to
previous
episode
Hyperlink to
character’s blog
Hyperlink to
forum
Hyperlink to
actor’s blog
(funded by the
institution)
Header
Header
Header
Scroll
down
10. As we get to the bottom of the page there is
less ‘important’ information and the layout
becomes far less dense
Hyperlink to
other TV Crime
Drama shows
owned by the
institution
Header
Institution logo
heading /
hyperlink
The information is much more focused on the
institution rather than the show
Hyperlink to
homepage of
other BBC
shows
Hyperlink to
browse other
BBC shows
within the same
genre
Header
1. What other conventions of a homepage do you think are missing?
2. What would you include that the Sherlock website has not?
3. Who is Sherlock’s target audience?
4. Do you think this has an impact on what conventions they use on their homepage?
11. Other E-Media Marketing Strategies
2. Hashtagging: #mytvcrimedrama – this
appears that beginning of each episode.
– This makes it a keyword on Twitter and therefore
starts it trending on the social media site
An example from US TV
Crime Drama Bones
12. E-Media Marketing Strategies
3. Smart phone App
Dexter iPhone App Key Features:
-Latest clips and videos from Dexter
-Dexter Photo Booth
-GroupMe chats
-Schedule information for Dexter
-Episode guide
-Episode reminders
-Updates on Dexter
-Twitter
-Facebook
-Wallpapers
-Dexter episodes, soundtracks and podcasts from iTunes
14. E-Media Marketing Strategies
4. QR Code could be on a billboard, mag ad, tv
commercial, t-shirt, coffee mug…
An example from Fringe which linked audience
from their season 3 poster to the special
smartphone site
15. E-Media Marketing Strategies
5. Augmented Reality – with a smart device (iPhone,
iPad, Android phone, basically anything that is mobile
has a camera and connects to the internet)
The user downloads an app holds it to an image
(could be in street, magazine anywhere) and video
begins to play on the device…
Here’s an example from VW, how could you
incorporate it into your marketing campaign?
Click…
AR could trigger a
special animated
episode of the
series…
16. E-Media Marketing Strategies
6. Video Game – uses characters, setting,
themes, mise-en-scene from the TV show
and allows the audience to play the hero on a
gaming device (Xbox, Smart phone, PC)
Click…
17. Your E-Media Marketing Campaign
• Stage 1 – Design your TV show homepage
- Use common webpage conventions
• Stage 2 (and homework) – Plan your e-media
marketing campaign
– Use grid to plan your campaign and explain how
each element appeals to your audience
18. Homepage
• Your institution is
• Use synergy with on your homepage
• Hyperlink to , and
these can be either words or images that when clicked
upon will take you to another page
- used throughout some WebPages to split the content
into manageable sections. There may also be subheadings, which
can further direct the user to a particular piece of information
the main body of the text, often presented in boxes
used on many websites. You may hear a sound as the
cursor rolls over some part of a website
usually a box
used in almost every website-sometimes used as a link to
another part of the website
image that sits ‘behind’ the main body of the webpage
video that is viewed on the webpage
19. E-Media marketing Campaign
E-MEDIA STRATEGY DETAILS OF HOW STARTEGY
WILL BE USED FOR MY
SHOW
HOW DOES THIS APPEAL TO
FAMILY AUDIENCE?
(Parents or teen? Why?)
Hashtag
Smartphone App
QR Code
Augmented Reality
Video Game
20. How many E-Media Marketing
Strategies do you now understand?
1. Website
2. Hashtagging
3. Smart Phone App
4. QR Code
5. Augmented Reality
6. Video Game
Have we…demystified the term e-media?
Do we…understand the appeal of e-media?
Can we…apply e-media marketing strategies to your TV Crime
Drama?