This document summarizes a case study conducted for a large commercial building materials supplier, Company A, to help develop a "green" marketing strategy. Through research including customer segmentation, interviews, and pathway modeling, they identified two primary customer segments: "Green Lovers" and "Green for Me". They selected "Green Lovers" as the primary target and developed a value proposition focused on demonstrating tangible financial benefits of green building materials rather than just environmental benefits or improved image. The value proposition aims to prove that Company A's green materials provide real business value through a safe work environment, improved productivity, cost savings and credibility.
The presentation was part of a one-day roundtable session held for the membership of the Association of National Advertisers (ANA). It contains a real-world case study that illustrates how a former client: 1) dissected and ultimately defined what it means to be "green" in their industry, 2) identified key purchase decision-makers associated with "green," 3) segmented the market based on customers' attitudes toward "green," and 4) developed a compelling "green-based" value proposition and go-to-market strategy for the chosen target segment.
This workshop builds a foundation for how to identify, evaluate and pursue successful new product introductions for existing brands. It proposes a new definition for what it means to be “on brand,” and outlines an approach for determining when a potential new business opportunity is brand-enhancing or brand-detracting. Specific topics covered include: 1) determining a brand’s “bounds of extendibility,” 2) using brand as a source of inspiration for business-building ideas, and 3) testing/validating new business opportunities within the context of an existing brand. The workshop uses a combination of best and worst practices, B2B and B2C context, and practical and real-world examples.
We all know it is important to consistently grow brands, but what is the best way to achieve brand growth? This webinar was conducted for the membership of ANA. It discuss how to achieve growth by extending brands into new markets, whether by geography, by category, or by industry. It features a variety of case studies and best and worst practice examples while exploring critical questions such as: What are the challenges of managing your brand as you expand its reach to new customers with potentially new product offerings? Are there pitfalls that might damage your valuable brand? Can brands move up or down markets?
From product brands to concept brands the evolution of brand managementDrthomasbrand Limited
The idea of concept brands is a useful one to evaluate the extent to which a brand can stretch and create exponential brand and business growth and value. It can help a brand extend into new products, services, markets and segments. It can assist a brand to increase its growth and its value.
In this presentation, we explore what the concept is, how it works and why it matters. We investigate examples of brands that have done it right and brand that are struggling to do it right. We look at what factors make it succeed or fail.
We then review the process and questions as to how to make it work for your brand.
This workshop was delivered to the Brand Consortium of ISBM. It helped identify the key variables in framing a brand portfolio strategy, including customer segments, product categories, customer end benefits, and price/value tiers. The workshop also helped participants identify the pros and cons associated with various brand portfolio strategies and architectures, and the circumstances where each makes sense. Best practices, guiding principles, case studies and interactive exercises are leveraged throughout…all with a heavy skew toward B2B examples.
The presentation was part of a one-day roundtable session held for the membership of the Association of National Advertisers (ANA). It contains a real-world case study that illustrates how a former client: 1) dissected and ultimately defined what it means to be "green" in their industry, 2) identified key purchase decision-makers associated with "green," 3) segmented the market based on customers' attitudes toward "green," and 4) developed a compelling "green-based" value proposition and go-to-market strategy for the chosen target segment.
This workshop builds a foundation for how to identify, evaluate and pursue successful new product introductions for existing brands. It proposes a new definition for what it means to be “on brand,” and outlines an approach for determining when a potential new business opportunity is brand-enhancing or brand-detracting. Specific topics covered include: 1) determining a brand’s “bounds of extendibility,” 2) using brand as a source of inspiration for business-building ideas, and 3) testing/validating new business opportunities within the context of an existing brand. The workshop uses a combination of best and worst practices, B2B and B2C context, and practical and real-world examples.
We all know it is important to consistently grow brands, but what is the best way to achieve brand growth? This webinar was conducted for the membership of ANA. It discuss how to achieve growth by extending brands into new markets, whether by geography, by category, or by industry. It features a variety of case studies and best and worst practice examples while exploring critical questions such as: What are the challenges of managing your brand as you expand its reach to new customers with potentially new product offerings? Are there pitfalls that might damage your valuable brand? Can brands move up or down markets?
From product brands to concept brands the evolution of brand managementDrthomasbrand Limited
The idea of concept brands is a useful one to evaluate the extent to which a brand can stretch and create exponential brand and business growth and value. It can help a brand extend into new products, services, markets and segments. It can assist a brand to increase its growth and its value.
In this presentation, we explore what the concept is, how it works and why it matters. We investigate examples of brands that have done it right and brand that are struggling to do it right. We look at what factors make it succeed or fail.
We then review the process and questions as to how to make it work for your brand.
This workshop was delivered to the Brand Consortium of ISBM. It helped identify the key variables in framing a brand portfolio strategy, including customer segments, product categories, customer end benefits, and price/value tiers. The workshop also helped participants identify the pros and cons associated with various brand portfolio strategies and architectures, and the circumstances where each makes sense. Best practices, guiding principles, case studies and interactive exercises are leveraged throughout…all with a heavy skew toward B2B examples.
Translating product features into brand valuesSunil Ramkali
Brand communications and marketing are based upon the right mix of rational and emotional brand drivers. This presentation looks at how a brand and product differ, and how we can we develop more emotionally based communications.
Webinar: Positioning your product and your brandAli Zeeshan
To view recording: http://youtu.be/OE4TpzxEeo8 or watch the video at end of the slides
For other Informa Webinars: http://www.informa-mea.com/webinars
Positioning your product and your brand
The purpose of this two-day workshop was to help marketers build successful multichannel strategies that connect with customers in increasingly meaningful ways across discreet yet interconnected channels. Specifically it focuses on how to: 1) develop a 360 view of customers to inform a channel architecture strategy, 2) deliver personally relevant information through a compelling content and contact strategy, 3) align channels through brand strategy to create a cohesive user experience, 4) integrate measurement across channels for business performance enhancement, and 5) create internal infrastructure and readiness systems that equip organizations to coordinate effective responses to customer needs.
Marketing jargon buster which includes definitions for the following:
• Strategy vs. Tactics
• Insight vs. Observation
• Product Proposition vs. Campaign Platform vs. Creative idea
• Brands & Branding
• Brand Identity vs. Look & Feel vs. Creative Vehicle
• Segmentation vs. Targeting
• Types of Segmentation vs. Types of Targeting
• Digital & Media terminology
My ppt is about how a marketer create a brand and what criteria used a make a effective brand and what action take in brand strategies ! Also explain about brand repositioning !
if u like my view on brand position then share it !
AMA Customer Experience Workshop: Optimizing the Customer ExperienceFullSurge
Tutorial workshop on optimizing the customer experience prepared for and facilitated on behalf of the American Marketing Association for the 2014 annual conference, Inspired Marketing.
This is a preliminary approach presentation for developing a monolithic brand for EHC-Oman. It flags in the various factors that contributes towards the development of a mother brand, and as such should be taken more as a framework - rather than a recommendation.
Translating product features into brand valuesSunil Ramkali
Brand communications and marketing are based upon the right mix of rational and emotional brand drivers. This presentation looks at how a brand and product differ, and how we can we develop more emotionally based communications.
Webinar: Positioning your product and your brandAli Zeeshan
To view recording: http://youtu.be/OE4TpzxEeo8 or watch the video at end of the slides
For other Informa Webinars: http://www.informa-mea.com/webinars
Positioning your product and your brand
The purpose of this two-day workshop was to help marketers build successful multichannel strategies that connect with customers in increasingly meaningful ways across discreet yet interconnected channels. Specifically it focuses on how to: 1) develop a 360 view of customers to inform a channel architecture strategy, 2) deliver personally relevant information through a compelling content and contact strategy, 3) align channels through brand strategy to create a cohesive user experience, 4) integrate measurement across channels for business performance enhancement, and 5) create internal infrastructure and readiness systems that equip organizations to coordinate effective responses to customer needs.
Marketing jargon buster which includes definitions for the following:
• Strategy vs. Tactics
• Insight vs. Observation
• Product Proposition vs. Campaign Platform vs. Creative idea
• Brands & Branding
• Brand Identity vs. Look & Feel vs. Creative Vehicle
• Segmentation vs. Targeting
• Types of Segmentation vs. Types of Targeting
• Digital & Media terminology
My ppt is about how a marketer create a brand and what criteria used a make a effective brand and what action take in brand strategies ! Also explain about brand repositioning !
if u like my view on brand position then share it !
AMA Customer Experience Workshop: Optimizing the Customer ExperienceFullSurge
Tutorial workshop on optimizing the customer experience prepared for and facilitated on behalf of the American Marketing Association for the 2014 annual conference, Inspired Marketing.
This is a preliminary approach presentation for developing a monolithic brand for EHC-Oman. It flags in the various factors that contributes towards the development of a mother brand, and as such should be taken more as a framework - rather than a recommendation.
Presentation and Synopsis of a recent 3M masterclass in Rebranding given by Clive Woodger, Chairman of SCG London to an invited audience of professionals from the retail, banking and real estate development sectors.
The ever-expanding global nature of the business world has broad-reaching implications for brand management. This presentation, delivered to the International Association of Business Communicators, focuses on the topic of how to manage brands in this complex new world order. Specifically, it combines best practices and case studies to propose a set of guiding principles for when it makes sense to “centralize for global efficiency” and when it is better to “decentralize for local effectiveness.“ This key trade-off is explored across two broad topic areas: brand positioning and brand activation/execution.
This two-day workshop helped participants craft a high-potential business growth strategy that capitalizes on marketplace opportunities while leveraging organizational competencies and competitive advantages. Day 1 of the workshop consists of four modules: 1) an overview of business growth strategy, 2) conducting a current state assessment to identify business opportunities consistent with organizational core competencies, 3) articulating a business growth vision to remain competitive in a challenging marketplace environment, and 4) growing the core business to maximize revenue and profit.
This two-day workshop helped participants craft a high-potential business growth strategy that capitalizes on marketplace opportunities while leveraging organizational competencies and competitive advantages. Day 2 of the workshop consists of four modules: 1) utilizing research and analytical methodologies to inform and achieve strategic business goals, 2) implementing business growth strategy for creating high-impact value propositions, 3) assessing organizational readiness and implementation for effective execution of growth strategies, and 4) measuring and monitoring the progress of business development and growth.
Brand architecture is the structure of brands within an organizational entity and a brand portfolio is used to encompass all these entities under one umbrella. Under this topic,
This was a webinar conducted for ISBM members to help them understand the key components that comprise a brand portfolio strategy, and how these components relate to and inform brand architecture decision-making. This requires developing a thoughtful brand portfolio strategy; one that defines the optimal number, scope and strategic role for each brand within the portfolio. The webinar leverages best practices, guiding principles, and real-world examples.
Brand metrics to measure business performanceFullSurge
In this interactive session, Michael Million leads a discussion about how to frame different types of metrics in an effort to track performance of an organization's activities and how they effect both brand equity and business outcomes.
Assessing Your Brand Architecture August 2015Carol Phillips
THIS PRESENTATION IS OLD. SEE UPDATED VERSION 2019.
Learn more about how to optimize Brand Architecture to provide a clear and leverage able ‘face’ for your business strategy.
The presentation was part of a one-day roundtable session held for the membership of the Association of National Advertisers (ANA). It contains a real-world case study that illustrates how a
former client: 1) dissected and ultimately defined what it means to be "green" in their industry, 2) identified key purchase decision-makers associated with "green," 3) segmented the market
based on customers' attitudes toward "green," and 4) developed a compelling "green-based" value proposition and go-to-market strategy for the chosen target segment.
Selling Solutions Using a Compelling Value PropositionCompTIA
In a webinar presented by Marty Gilbert, president, Growth Initiatives LLC, and Bob Sherlock, president, Marketwerks, learn how to lay the foundation for solution selling, and then execute it. CompTIA’s webinar focuses on how to develop well-targeted value propositions for each customer segment, and bring them to market successfully.
Sustainable Purchasing: Reimagining Principles and Practices for Mainstream A...Sustainable Brands
If done right, sustainable purchasing has the potential to reduce unwanted environmental and social impacts on a massive scale. At the same time, it comes with a world of complexity of its own. Evolving impact assessments, internal buy-in, stakeholder relationships and public policies are all conspiring to play into buyers and sellers' decisions. This workshop walks through key principles of sustainable purchasing for anyone looking to stay up-to-date with current practices. It also introduces some of the main challenges and opportunities companies face in responding to and doing sustainable purchasing.
Needs-Based Segmentation: Lessons from the Fieldtoomuchaj
Axel J. Leichum, Partner at Blue Canyon Partners, Inc. hosted a webinar for nearly 150 attendees and discussed the topics of: why segmenation matters, the benefits of needs-based segmentation, why it's not just for end customers, multi-stakeholder environments, how to measure if your current segmentation is effective, and best practices for developing and implementing segmentation.
For complete information on needs-based segmentation, please contactus@bluecanyonpartners.com.
A BA's Journey on the Organisations Transformation to SustainabilityAustraliaChapterIIBA
Many organisations have embarked on their journey towards sustainability, with plenty more to join this trend in the next few years. There will be a surge for BAs in the business sustainability space.
Join James Barnes, from SmartBA, as he discusses the crucial partnership role a BA plays in this journey. Understand what relevant business analysis techniques a BA would need, and which important skill sets they need to succeed in their role and deliver value to their organisation.
GETTING STARTED WITH MERGENTACCESSING MERGENT1 Go to tMatthewTennant613
GETTING STARTED WITH MERGENT
ACCESSING MERGENT
1 Go to the Library Homepage(access through Course Homepage or Student Portal)
2 Click “Find Articles & More”
3 Select “Databases by Subject”
4 Select “Business & Economics”
5 Select “Mergent”
RESEARCHING MERGENT
1 Enter the company name or ticker symbol
2 Select your company from the search results
3 Locate important information
}
}
Contact
information
Key
Figures
}
Company
information
in tabs
4 Select reports and download
5 Citation Format
Author. (year). Title of Document. Retrieved from name of database.
Examples:
Mergent. (2016). Acadia Healthcare Annual Report. Retrieved from Mergent Online database.
Mergent. (2017). Acadia Healthcare Company Details. Retrieved from Mergent Online database.
Mergent. (2017). Acadia Healthcare Company Financials. Retrieved from Mergent Online database.
LIBRARY
ASHFORD UNIVERSITY
October 2017
BUSINESS INSIGHTS: GLOBAL
Accessing Business Insights: Global
Watch a short video to
learn more about what this
resource has to offer,
including:
company information
industry information
data visualization tools
case studies
a business glossary
Go to the Library Homepage
(access through Course Homepage or Student Portal)
Click “Find Articles & More”
Select “Databases by Subject”
Select “Business & Economics”
Select “Business Insights: Global (Gale)”
1
2
3
4
5
https://www.youtube.com/watch?v=aXAKj6lQICg
Researching Business Insights: Global
1 Enter the company name or ticker symbol
2 Select your company from the search results
3 Locate important information
}Contact information
} CompanyInformation
Key
Figures}
4 Limit to Full Text
5 View Full Text
6
Share, save, print, download, or cite*
*always double-check database citations. For citation information, go to writingcenter.ashford.edu
LIBRARY
ASHFORD UNIVERSITY
November 2017
http://writingcenter.ashford.edu/
External Environmental
Analysis
Learning Objectives
By the time you have completed this chapter, you should be able to do the following:
• Conduct an industry and competitive analysis and understand why it is important.
• Conduct a market analysis and understand why it is important.
• Scan the general environment for any changes or trends that might favor or adversely affect the company.
4
Belinda Images / SuperStock
CHAPTER 4Section 4.1 Industry and Competitive Analysis
Chapter Outline
4.1 Industry and Competitive Analysis
4.2 Market Analysis
4.3 Environmental-Trend Analysis
An analysis of the external environment covers the industry or segment in which the company
competes, its competitors, markets, and other relevant environmental trends and changes. The
purpose is to understand how the company’s relevant environment is changing and might change
in the future—in this sense, “relevant” means anything the company might affect or could be
affected by. Without such an understanding, doing strategic planning becom ...
Bid to Win workshop for Seedbed - October 2015Matt Spry
If your business is supplying services or products to other organisations, and you want to grow, it is almost certain that you will have to navigate the minefield of tendering for new work. When done well successful bidding can help to scale your financial performance and impact quickly, but done badly and you risk wasting huge amounts of time and money.
The Bid to Win masterclass will give you:
- an introduction to bidding
- key principles for bidding to win
- an approach to bidding that can be applied to any sector or opportunity - the bid canvas
The aim of the session was to introduce attendees to a flexible and powerful approach to bidding that will keep your bids focused on what really matters to the buyer, whilst helping to manage the risks inherent in the tendering process.
Similar to Ana green marketing roundtable 2010.02 (20)
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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Case Study: Customer ‘A’
Working Hypotheses:
• Environmental considerations are having a greater impact on building materials purchase
decisions. Opportunity exists for Company A to drive growth and strengthen its
competitive advantage by positioning itself to satisfy these emerging requirements
• ‘Green’ is NOT a one-size-fits-all proposition. ‘Green’ means different things to
different buyers, and the market can be segmented based on how attitudes differ
toward ‘Green’
Company A:
• A large, “super-regional” supplier of building materials for the commercial construction
industry
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Project Objectives
• To understand how builders/contractors define ‘green’ and their motivation to pursue/
not pursue green building materials/solutions
• To identify the key drivers of ‘green’ purchase decisions and dimensionalize their
relative importance
• To identify and prioritize distinct segments of ‘green’ based primarily on differences
in attitudes toward green
• To identify a ‘green-oriented’ value proposition that is compelling and distinctive to
the target segment
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Target Selection
‘Green’ Research
Planning & Prep
High-level Project Approach
Value Proposition
Development
Target
Selection
Customer/Contractor
Segmentation
• What are the
distinguishing attitudes,
behaviors, and
firmographics of
builders and
contractors in the
marketplace?
• How many distinct
‘green’ segments are
there?
• How similar or different
are attitudes, needs,
and behaviors across
segments?
• Which segments are
the largest in terms of
pure numbers and
“incidence?”
• Which segments are
the most economically
attractive?
• With which segments
do we currently
perform best?
• What primary benefit
should serve as the
foundation for a green
value proposition?
• Is the foundational
benefit motivating,
credible, and
differentiated?
• What are the
interrelationships
between benefits (how
do they link)?
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Attitudes
“What’s Relevant?”
Benefits
“What Motivates?”
Segmentation
Target Selection
“Who do we chose to go after?”
Value Proposition
25 different attitudes were used to
segment the marketplace
14 benefit statements and purchase
behaviors were captured to determine
what drives buyers to purchase
• Who will be most responsive?
• What do the want?
• How do they want it to benefit them?
• How do we prove it?
High-level Project Approach
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Attitudinal Segmentation
‘Green’ Attitudinal Segments
Green Lovers Green for Me
• Believe ‘green’
building materials have
an impact on the
environment
• See value in ‘green’
building materials for
commercial
construction
• Believe ‘green’ is
worth the investment
• Least price sensitive
segment
• Also believe ‘green’
building materials have
an impact on the
environment
• Believe government
regulation is increasing
• More dependent on
manufacturers for
knowledge, expertise
and compliance
• Looking for help in
understanding ‘green’
Partially Green Green Rejecters
• Believe that ‘green’
building is important in
the commercial
construction space
• Not necessarily looking
for assistance
• Believe government
regulation is increasing
• Do see the value in
‘green’ building and
believe it has a notable
impact on environment
• Do not see the business
benefits in ‘green’
• Not willing to pay more
for ‘green’ offerings
• Most skeptical about the
validity/efficacy of
‘green’ building
• Do not believe ‘green’
building has a notable
impact on the
environment
25% 23% 34% 18%
Green
Lovers
Green
for Me
Partially
Green
Green
Rejecters
155
92 85
63
Distribution of Respondents Spend Indices – ‘Green’ Segments
Green
Lovers
Green
for Me
Partially
Green
Green
Rejecters
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Target Selection
Primary and secondary targets were chosen to serve as the foundation for the
company’s future ‘green’ strategy
Green Lovers Green for Me Partially Green Green Rejecters
Primary Target Secondary Target
• Believe ‘green’
building materials have
an impact on the
environment
• See value in ‘green’
building materials for
commercial
construction
• Believe ‘green’ is
worth the investment
• Least price sensitive
segment
• Also believe ‘green’
building materials have
an impact on the
environment
• Believe government
regulation is increasing
• More dependent on
manufacturers for
knowledge, expertise
and compliance
• Looking for help in
understanding ‘green’
• Believe that ‘green’
building is important in
the commercial
construction space
• Not necessarily looking
for assistance
• Believe government
regulation is increasing
• Do see the value in
‘green’ building and
believe it has a notable
impact on environment
• Do not see the business
benefits in ‘green’
• Not willing to pay more
for ‘green’ offerings
• Most skeptical about the
validity/efficacy of
‘green’ building
• Do not believe ‘green’
building has a notable
impact on the
environment
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Value Proposition Development
Analysis of key drivers of customer behavior (likelihood to recommend) highlighted a few
distinct benefits that could serve as the core for the company’s future value proposition
To further assess the validity of these
benefits, we developed Pathway
Models to understand what functional
and higher-order benefits “ladder
up” to these key drivers (next page)
Benefits
Index
Safe work environment
120
Help demonstrate commitment to environment
115
Superior knowledge & expertise
110
Enhance productivity
109
Improves company image
108
Increase satisfaction
106
Comprehensive solutions
105
Industry thought leader on environmental issues
104
Reduce operating costs
101
Certified green
98
Reduce fines
95
Supports competitive advantage
95
Credibility
89
Maintain property value
88
Reduce financial liability
86
Conserve energy
80
Derived Importance Analysis
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Pathway Modeling
Conclusions
Help demonstrate commitment to
environment
Healthy work
environment
0.41
Improves company
image
Credibility
Reduce financial
liability
Enhance productivity
Reduce costs
0.47
0.32
0.48
0.54 0.38
0.52
0.36
0.42
0.43
Pathway Model
For Green Lovers, the most
effective way to help customers
demonstrate their commitment to
the environment is to show the real
financial and operational benefits
associated with ‘green’ building.
Image by itself is not enough
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Foundation for ‘Green’ Value Proposition Development
Green Lovers
Commercial construction material provider
‘Green’ Results
• Safe work
environment
• Improves image
• Enhanced
productivity
Cost savings Credibility
Productivity Thought leadership
a demonstrated commitment to environment
Offer materials that
provide real business
value to customers in
terms of showing
tangible, financial
benefits that can
result from ‘green’
building – image by
itself is not enough
Target
Frame of
Reference
Primary
Benefit
Proof
Points