Gamification in HR can increase employee engagement and development through applying game mechanics to non-game situations. It uses elements like points, leaderboards, levels and badges to motivate learning. 72% of learners prefer gamified online tools. Companies have implemented gamification for branding, recruitment and learning management systems. Game elements can create a discovery to mastery learning journey by adding challenges, feedback and social recognition. Motivation comes from meaning, achievement, creativity and relatedness. Gamification gets learners engaged through a beginner's tour and celebrating their progress.

1. Gamification in HR
New thinking for talent development and engagement
An Coppens
Chief Game Changer
Gamification Nation

2. What is gamification?
Gamification (pronounced game-i-fi-ka-tion)
is the application of game dynamics, game psychology
and game mechanics to non-game situations and
applications

3. Curiosity?
http://youtu.be/bGJSEEx2pXc?list=PLfbtDJ
cZvTsGbZ_CXHRbMUDniGuwUeCtf

4. Why now?
Source: Gallup

6. Form filling: LinkedIn

7. What have companies
implemented so far?

8. Employer branding:
Maersk
 http://youtu.be/0PCouoRALJE

9. Employer branding: BNP
Paribas

10. Recruitment: Multipoly
 http://youtu.be/W0l-LUN5zb0

11. Recruitment: Hackaton

12. Learning management
systems

13. 72% of learners strongly prefer
gamification of their online learning
tools

14. Social aspects of
learning
• Engagement with
learning material
increases retention
and stimulates deeper
learning
• Adult learners learn
best in context, a
social discussion or
examples from reality
give this context

15. Points
• Add point
accumulating
opportunities for
activities like reading,
writing, sharing
course reviews and
vote for content.
Learners want points
for all interactions!

16. Gamified learning
statistics
 Updated leaderboards with learner avatars and their
points (50%) and badges (60%), with a special mention
of WHY they earned these points are also desired.
 Community recognition (62%) and challenges to
achieve recognition are desired (82%) as well as
access to exclusive content (78%)
 Techniques like progressing to different levels, scores,
real time performance feedback and activity feeds are
in demand.
Source: Talent LMS

17. Build a learner journey
Discovery > Onboarding > Scaffolding > End game

18. Motivation of the user

19. Motivational drivers
 1. Epic meaning and calling
 2. Development and achievement
 3. Empowerment of creativity and feedback
 4. Ownership and possession
 5. Social influence and relatedness
 6. Scarcity and impatience
 7. Unpredictability and curiosity
 8. Loss and avoidance
Source: Octalysis framework by Yukai Chou

20. Source: Andrzej Marcziewski

21. Game elements for learning

22. Onboarding navigation &
beginners tour

23. Challenges & quests

24. • Show their
journey
• Progress
tracking
• Time or
percentage

25. Pre-course questionnaire to identify course starting point
Celebrate!
You have earned the right
to skip to end of content,
The quiz or simulation
showed you know your stuff!

26. CHOICES &
CONSEQUENCES

27. Instant feedback

28. Learning avatars , if culturally acceptable
@GamificationNat

29. Regular updates with
new content

30. How do you start?
 Workshop this afternoon
1. Set clear business objectives
2. Observe your players and what motivates them
3. Design your gamification actions according to their
motivation
4. Encourage behaviour you would like to see more of
5. Test, evaluate and iterate

31. If in doubt,
who can help you out?
 Ask an expert
 Have an expert on board to facilitate the process
 Learn from colleagues
 Share experiences

32. Useful resources
 www.gamification.co
 www.enterprise-gamification.com
 Octalysis: www.yukaichou.com
 Wiki on gamification: www.gamification.org
 Courses: Coursera, Udemy, iVersity
 My blog and online courses:
www.gamificationnation.com

33. LEARNING = FUN
Keep in touch
@GamificationNat
www.gamificationnation.com