The document presents a comprehensive overview of various free technology tools that enhance engagement, efficiency, and cost control for marketing and organizational purposes. It covers a wide range of tools including collaboration software, email marketing, online surveys, image and document sharing platforms, and alternatives to mainstream software programs. The aim is to equip users with accessible technology options to streamline their operations and improve communication.

1. Free Technology Tools for Better Engagement, Efficiency & Cost Controls Jennifer Reissaus, MAS Advertising Specialties Alliance Duquesne University Small Business Development Center Entrepreneur's Growth Conference May 12, 2012

2. Free Technology Tools

3. Free Technology Tools Content will be available for download.

4. Free Technology Tools Overview Marketing Organization Doing / Seeing Stuff Alternatives to Big Software Collaboration Tools

5. Free Technology Tools Marketing Organization Doing / Seeing Stuff Alternatives to Big Software Collaboration Tools

6. Marketing - Slideshows

7. Slideshare

8. Slideshare

9. Slideshare By Category By Tag

10. Slideshare

11. Slideshare

12. Slideshare Useful content = more views

13. Slideshare Don’t forget your contact information!

14. Slideshare PowerPoint presentations, OpenOffice files, Word documents, Adobe PDF Portfolios and Keynote (for Mac users) Stored online; share publicly or privately (PRO only.) Add audio to make a webinar . www.slideshare.net

15. Slideshows How could you use slideshows? Useful information that speaks to your target market Customer-specific presentation Case study collection What’s new in your industry ???

16. Marketing – Stock Images

17. crestock

18. crestock Read this!

19. crestock www.crestock.com

20. iStockphoto Free Photos! Free Vector Files! Free Audio! Free Video! Free Flash!

21. iStockphoto

22. iStockphoto Read this!

23. iStockphoto

24. iStockphoto www.istockphoto.com

25. Marketing - Surveys

26. Surveys - Zoomerang

27. Zoomerang

28. Zoomerang

29. Zoomerang zoomerang.com

30. Surveys - SurveyMonkey

31. Surveys - SurveyMonkey

32. Surveys - SurveyMonkey

33. SurveyMonkey surveymonkey.com

34. Marketing - Surveys How can you use surveys? - Vote on golf tournament prizes - Choose apparel styles - Ask subscribers to choose next article topic - ????

35. Marketing - Email

36. Email Marketing - MailChimp

37. Email Marketing - MailChimp List Management Templates Autoresponders Segmented lists Unlimited images And more….

38. Marketing - Email mailchimp.com

39. Free Technology Tools Marketing Organization Doing / Seeing Stuff Alternatives to Big Software Collaboration Tools

40. Organization – Bookmark in the Cloud “ The term cloud is used as a metaphor for the Internet, based on the cloud drawing used to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.” - www.wikipedia.org Cloud = Internet = Online In the Cloud????

41. Organization – Bookmark in the Cloud del.icio.us OR www.delicious.com

42. delicious Plays nice with Firefox …… and with Internet Explorer ……

43. delicious

44. delicious Or - Right Click to see the dialog box Use the button

45. delicious

46. delicious Tags, not folders In the cloud – access anywhere

47. Organization – Web Notebooks / Clippers

48. Zoho Notebook Clip portions of web screens or entire screens Text & Images Organize into notebooks Sections within notebooks Stored in the Cloud

49. Zoho Notebook

50. Zoho Notebook Right Click to see the dialog box

51. Zoho Notebook Or use Quick Link

52. Zoho Notebook

53. Zoho Notebook notebook.zoho.com

54. Evernote

55. Evernote Finds text in graphics!

56. Evernote Shines as a capture tool Replaces notebooks / scraps of paper / napkins / Post-It notes

57. Evernote Shines as a capture tool Replaces notebooks / scraps of paper / napkins / Post-It notes

58. Evernote Sync between online / desktop / mobile device Free iPod/iPhone App Android now available

59. Evernote www.evernote.com

60. Organization – Web Notebooks / Clippers How can you use Web Notebooks? - Collect information on clients / prospects - Collect information on upcoming events - ????

61. Organization – Email Email – use the filters! “ Filter” or “Organize” or “Rules” Automatically send emails to folders (or tag) based on sender, subject, etc.

62. Organization - Email Email – view by Thread / Conversation Topic - Read entire thread before commenting - Keep track of the conversation

63. Organization - Email Before

64. Organization - Email After

65. Organization - Email How to (MS Outlook):

66. Organization – To-Do Lists

67. CheckVist

68. CheckVist

69. CheckVist

70. CheckVist Multiple Lists Nested Lists / collapse-expand Due Dates / view by due date Tags / view by tag Color tasks to show priority Search for text, tags, due dates – in one list or across all lists New features added based on user voting

71. CheckVist www.checkvist.com

72. Finding a Meeting Time

73. When Is Good

74. Finding a Meeting Time www.WhenIsGood.net

75. Free Technology Tools Marketing Organization Doing / Seeing Stuff Alternatives to Big Software Collaboration Tools

76. Doing / Seeing – Transferring Large Files

77. Transferring Large Files File Transfer / Share File Sync – between multiple computers Online Backup – FREE to 2GB Version History Premium plans available www.dropbox.com

78. Transferring Large Files FREE – 5GB storage Send files up to 25MB ea. Premium plans available www.box.net

79. Transferring Large Files FREE – Send files up to 100MB ea Premium plans available www.yousendit.com

80. Doing / Seeing – Screen Capture OLD WAY PrintScreen – Copies full screen image to clipboard. (Then paste to image editing tool to crop, crop, recopy, insert into document.) Alt-Printscreen – Copies active window image to clipboard. Right-click on image – Download image as saved file. Insert file into document.

81. Doing / Seeing – Screen Capture NEW WAY Snippy – - Draw around exact portion of screen needed – automatically copies to clipboard (then paste into document.) - Press shift to draw rectangle instead of free-form. - www.bhelpuri.net/Snippy/ to download & install

82. Snippy

83. Snippy

84. Snippy Download executable (snippy.exe) to your hard drive. Add a shortcut to the executable to startup folder. Click on Snippy icon in SystemTray to use.

85. Doing / Seeing - Creating PDF Files Installs as a printer

86. CutePDF

87. CutePDF

88. CutePDF Universally-readable format CutePDF.com

89. Doing / Seeing Shortening URLs http://ppai.org/NR/rdonlyres/50D28EED-E869-47EC-8563-4E1DC4DF3A0D/0/DimensionalMailings.pdf

90. Doing / Seeing Shortening URLs

91. TinyURL Customize your link

92. TinyURL

93. TinyURL

94. bit.ly

95. bit.ly Log In to customize your link.

96. bit.ly Reports Click Traffic

97. Free Technology Tools Marketing Organization Doing / Seeing Stuff Alternatives to Big Software Collaboration Tools

98. Alternatives to MS Office

99. Alternatives to MS Office - OpenOffice Word Powerpoint Excel Access Visio

100. OpenOffice Opens Microsoft Office files Save as Microsoft Office files Windows, Linux, Mac version Files stored locally www.OpenOffice.org

101. Alternatives to MS Office - Google Docs More than a search tool…..

102. Google Docs

103. Google Docs

104. Google Docs Word Powerpoint Excel Publisher

105. Google Docs Opens Microsoft Office files Save as Microsoft Office files Files stored in the Cloud / Export to local drive docs.Google.com

106. Zoho Powerpoint Excel Project Word Access

107. Zoho Opens Microsoft Office files Save as Microsoft Office files Files stored in the Cloud / Export to local drive Use Google Gears for offline access - Many apps to explore! - Zoho.com

108. Alternatives to Adobe Photoshop

109. Photoshop Alternatives – The GIMP The GNU Image Manipulation Program Closest free alt. to Photoshop Windows, Unix, Mac Great tutorials www.gimp.org

110. Photoshop Alternatives – The GIMP

111. Photoshop Alternatives – paint.net Another close alt. to Photoshop Windows Great tutorials www.getpaint.net

112. Photoshop Alternatives –paint.net

113. Alternatives to Adobe Illustrator

114. Inkscape

115. Illustrator Alternatives – Inkscape Opens SVG, SVGZ (zipped SVG), PDF, and AI files Other file types with assistance (EPS, CDR, CGM, SK1) Save as SVG, SVGZ, PDF, Postscript/EPS/EPSi, AI www.inkscape.org wiki.inkscape.org

116. Free Technology Tools Marketing Organization Doing / Seeing Stuff Alternatives to Big Software Collaboration Tools

117. Collaboration Tools

118. Collaboration Tools Why? Keeps everyone informed. Easier for the client – no repetitive e-mails, everything is in one place. If a client project – you get insight into decision makers & decision process.

119. Collaboration Tools – Zoho Collaboration integrated into many Apps www.zoho.com

120. Collaboration Tools – Google docs / Shared Spaces sharedspaces.googlelabs.com Google labs app

121. Collaboration Tools – SpringNote springnote.com

122. Collaboration Tools How would you use a collaboration tool? Develop client’s brochure content / wording / design Design promotional campaign – timelines, content, responsibilities ?????

123. Real-Life Scenario Receive meeting request Create project plan Survey recipients about topics Brainstorm Ideas for next presentation Research & bookmark content Create presentation Snip visual content from Web Pull Clipart Post presentation Shorten link URL Find meeting time Collaborate Create custom background Email presentation link Clip Web Content (with permission)

124. Free Technology Tools Top 3 you will use & How you will use them

125. Free Technology Tools Where do I find this stuff?

126. lifehacker

127. lifehacker Search for #hivefive + subject

128. lifehacker 1. CallForContenders 2. Results 3. Followup

129. lifehacker Read the comments!

130. lifehacker lifehacker.com

131. dogpile

132. dogpile

133. dogpile

134. dogpile dogpile.com

135. Kim Komando

136. Kim Komando

137. Kim Komando komando.com

138. Where to get this presentation http://slidesha.re/TechToolsEGC2011 Questions?

139. Free Technology Tools Please fill out the Evaluation Form Thanks for attending http://slidesha.re/TechToolsEGC2011 Jennifer Reissaus, MAS Advertising Specialties Alliance [email_address] www.asalink.com MarketingThatSticks.com