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Cool Tools for the Cloud Generation
The document discusses the state of internet access in South Africa as of 2010, highlighting that only 5.3 million of the 50 million population have PC internet access, with a significant presence on social media platforms like Facebook. It offers insights on utilizing online tools for customer engagement, reputation management, and advertising on platforms such as Facebook and Google AdWords, while noting the importance of listening to customers. Additionally, it emphasizes productivity through cloud-based tools and services like Google Docs and Google Wave, underscoring both advantages and security considerations.
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Cool Tools for the Cloud Generation
- 1. Andy Hadfield www.andyhadfield.com www.onebigwidget.com www.twi9er.com/andyhadfield Cool Tools for the Cloud Genera1on Your “old” company and the “new” web
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- 4. Let’s see what we’re playing with. State of the Internet Na1on 2010.
- 5. South Africa has about 50 million people.
- 6. Of those, only 5.3 million have access to the “PC” Internet.
- 7. There are around +-‐ 2.8 million FaceBook users.
- 8. But only about 60,000 TwiHer users.
- 9. Yet we have about 49 million ac9ve SIM Cards.
- 10. But only 3.3 million people “Browsing the Web” on their phones
- 11. About 9 million people access the Internet using a mobile applica9on.
- 12. But the market is so fragmented that we can’t really reach them effecKvely.
- 14. Cool Tools for the Cloud Genera1on • LISTENING TO CUSTOMERS FOR CLUES! – Online ReputaKon Management Quick Intro – Your Google CV. How good is it? – Using Google Alerts – Searching Twi9er • FINDING CUSTOMERS – Privacy is changing – FaceBook AdverKsing Quick Intro – FaceBook Demographics and AdverKsing – FaceBook Fan Pages – Google Adwords Quick Intro – Google Adwords Keyword Tool • PRODUCTIVITY (AND ACTUAL WORK) – Google Docs – Google Spreadsheet forms – Google Wave – Google Apps for your Domain • And something fun to end off with… Foursquare Specials
- 17. h9p://www.google.com/search?hl=en&q=vodacom+recepKon&aq=f&aqi=g-‐s8&aql=&oq=&gs_rfai= Your Google CV / Health Check
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- 20. • Listening is good – it tells you what people want • Listen for long enough and you’ll get an idea of what’s required (or whether) you want to respond… • Listening tools are free & can help you understand a customer’s reacKon to your iniKaKves / external factors • Remember your audience is skewed unless your product is exclusive to digital channels • Simple listening tools can’t help you process large volumes ORM
- 23. h9p://youropenbook.org Privacy is changing…
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- 30. • Control your budget • Find and target customers very specifically • Easy to setup and manage ad campaigns • Fan Pages let you create a free space on the web • Playing in a social space, don’t be too intrusive. • Click through rates aren’t high, but if they don’t click, you don’t pay! • Having a presence is good, but have the fulfillment to back it up
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- 35. h9p://www.google.com/apps/intl/en/business/index.html Google Apps for your Domain
- 36. • Cloud tools are usually free. Microsoj Office costs a lot. • They allow you to collaborate on objects and gather data very easily • Using these apps under your domain adds layer of professionalism • It’s not as good. But do you need “as good”? • Security is always a risk. Ask Twi9er about their confidenKal docs!
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- 44. h9p://www.foursquare.com FourSquare Loca1on Based Services
- 46. Andy Hadfield www.andyhadfield.com www.onebigwidget.com www.twi9er.com/andyhadfield Thank you for your 1me…