Google Free Tools | John Caldwell | CreatorSEO

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2 likes•451 views

This document provides an overview of various free Google tools that can help build and promote an online business, including Google Analytics, Google+, Google Places, Google Webmaster Tools, Google Adwords, Google AdSense, Google Alerts, Google Trends, Google Insights, Google Keyword Tool, YouTube, Google Maps, and Gmail. It also discusses Google Apps, Google Sign In, Google Drive, Google Docs, Google Contacts, Google Translate, Blogger, Google Profile, Google Hangouts, Google News, and Google Trends.

Business

John Caldwell
john@creatorseo.com
01 5313061 / 061 513267
086 2410295

Google Apps
• Most are free and ‘hosted
in the cloud’ by Google

• Easy to use

• Allows staff and outside
contacts to communicate
and collaborate online

• Email includes anti-virus
software and spam
filtering.

• @gmail.com or you@yourcompany.com - Free
• 10 GB Free Space
• >10 GB - Monthly charge per user
• Email on your mobile

• Reminders to mobile and inbox
• Multiple and share calendars
• Free

• 5GB Free storage then Monthly charge for Drive
• The Cloud - access files anywhere
• Docs, Sheets and Slides editors: multiple people can work
on the same documents at the same time.

Google Docs
Free web-based programs:

•word processing,
•spreadsheet and
•presentation programs

-Create, edit and save documents
-Collaborate with multiple people at
the same time
-On-screen chat window for
spreadsheets, and document
revisions show you exactly who
changed what, and when.

Google Analytics – measurement tool for your website

• Understand how people interact with your website
• Improve site content and design
• Turn more visitors into customers
• Engage the community

Google Analytics – measurement tool for your website

•Where are the visitors coming from
•Type of traffic

Google Analytics – measurement tool for your website

•What social engagement do you have?

Google Analytics – measurement tool for your website

•Where is your traffic coming from?
•If you have goals set – what are the conversions?

Google – No competitive site performance check

•Test your site on - www.mysiteperformance.com

Google Translate

Quickly translate text or an entire web site

Blogger

Free custom, hosted blog with features
such as photo publishing, comments, group
blogs, blogger profiles and mobile-based
posting :

• Simple-to-use
• Great for SEO

Picasa
Organise and edit your photos in one place

Turn photos into movies, collages and/or slideshows

Share or link to your website

Google hangouts

• Instant messaging
• Free PC-to-PC voice chat and
voicemail
• Send files to your contacts
• Gmail notifications on your desktop

Google Adwords

Google Adwords enables advertisers to reach the people who are interested in their products or
services. Ads placed on a bid basis against assigned budgets.

- Google Search
- Google Network

Google Keyword Checker

Google Adwords enables advertisers to reach the people who are interested in their products or
services. Ads placed on a bid basis against assigned budgets.

- Google Search
- Google Network

Google AdSense

Google AdSense is a flexible, hassle-free way to earn revenue by showing relevant and engaging ads
alongside your online content.

- Google Search
- Google Network

Google News

Google News gathers information from nearly 10,000 news
sources worldwide
You can personalise the news items that interest you!

Google Alerts

Google Alerts are email updates of the
latest relevant Google results

Google Trends
Compare search volume patterns across specific regions, categories, time
frames and properties.

Google products and tools can help librarians improve library services, attract users, and provide digital reference services. Some key Google tools mentioned are Google Search for verifying information, Google Maps for showing library locations, Google Translate for translations, Google Photos for organizing images, and Google Forms, Drive, Scholar, Pay, News, Mail, Contacts, and Calendar for various functions like surveys, storage, reference services, payments, current awareness, communications, organization, and scheduling. Koha library management software can also be integrated with Google Custom Search to provide a single search platform for library resources. The advantages of using Google apps include being free, not requiring specialized skills, and easy integration with other software through auto-generated API

Google Apps for Work

TechAhead

Realtors-Dominate Your Competition Using Google's Free Tools

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This document discusses how real estate agents can use Google's free business tools to dominate their competition online. It provides an overview of key tools like Gmail, Google+, Google Hangouts, Google Calendar, Google Drive, Google Places for Business, Google Voice, Google Analytics, and how they can be used. Screenshots are included to illustrate features. The document claims that using these tools can help businesses get more leads, grow their client list, and increase sales. It offers a free consultation or paid services to help set up and integrate all the tools to maximize benefits.

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This document summarizes a book about the creation and growth of Google. It describes how Larry Page and Sergey Brin founded Google based on their PhD research at Stanford. They created the PageRank algorithm to better rank search results and founded Google as their own search business in 1998. The document then discusses Google's culture of prioritizing the customer experience. It recommends the book for those interested in business, marketing, or learning more about one of the most influential technology companies.

Google Apps

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Google Suite

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Google Suite is a free software bundle from Google that includes programs like Google Earth, Norton Security Scan, Google Desktop, Firefox, Adobe Reader, Skype, Star Office, Google Toolbar, Spyware Doctor, Picasa, Google Photos screensaver, Google Talk and Real Player. The presentation highlights that these programs are very beneficial for businesses and can be used and downloaded for free in a matter of minutes. Key programs like Google Earth, Google Toolbar and Gmail allow for mapping, searching, blocking popups and unified emailing. The bundle increases work productivity, saves costs compared to paying for individual programs, and ensures consistency across employee computers since everyone gets the same full versions of the software for free.

Google Tips and Tricks - "I didn't know I could do that in Google!"

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Colaboration tools and digital presence ricardo aragon

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This document discusses collaboration tools like Google Drive and their importance for teamwork. Google Drive allows real-time collaboration and file sharing across different devices. It integrates with other Google services like Docs, Sheets, and Slides for writing, spreadsheets, and presentations. LinkedIn is also discussed as a social media platform for professional networking. It can help users connect with others in their industry, find jobs, and expand their online presence. In conclusion, collaboration tools and maintaining a digital presence are important for businesses and professionals to increase productivity, connect with more people, and promote their brand online.

Niall McKeown is an expert in digital marketing strategies. His website lists various online marketing channels including forums, viral marketing, online brand management, SEO, PPC advertising, webinars, email marketing, social media, and more. The document discusses strategies for different types of businesses including becoming an industry leader through extraordinary content, gaining authority and interest, and achieving omnipresence across various media. It also covers targeting mass markets versus niche audiences and using owned, earned, and bought media.

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Enterprise Ireland

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Localisation for international markets_Aileen_O_Toole

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Aileen O'Toole, Managing Director of AMAS, an internet consultancy, gave a presentation at an Enterprise Ireland conference about localizing websites for international markets. She discussed digital trends like increasing internet use and the shift to Web 2.0 with user-generated content. O'Toole provided 10 tips for localizing a web presence, such as using the website as an international shop window, planning local requirements like translations and imagery, and putting local audiences first. She presented case studies of clients like Red Mills and a Pilot Training College that expanded successfully into new markets. The key takeaways were to plan an internet strategy, localize for local markets, and learn ongoing digital trends to stay competitive globally.

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A successful website requires proper concept, design, and user experience. The concept should be developed through an open-minded two-step process of considering many options before eliminating down to the final design. Design is important from the beginning and must be optimized for users, not aesthetics. User experience focuses on making the site intuitive and easy to use without unnecessary thought. The goal is to improve the experience through service design and conversation between the user and site.

Google Business Tools

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The google story

aasem89

Google is an American multinational corporation specializing in Internet-related services and products such as search, cloud computing, software, and online advertising technologies. It generates most of its profits from its AdWords program. Google entered the market in 1998 and was founded by Larry Page and Sergey Brin. Google maintains a focus on innovation through continuous product development and improvement based on customer feedback. It offers a wide range of products across domains including search, maps, Gmail, Google Docs, and advertising services.

Google apps and digital marketing

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Digital marketing makes use of electronic devices and platforms like websites, apps, and social media to engage customers. It allows for modern, cost-effective promotion through online advertising, social media marketing, and search engine optimization. The major social media are Google+, Facebook, Twitter, LinkedIn, and Instagram, which can help build brand awareness, reach broader audiences, and provide customer support at low cost. Effective digital strategies consider the specific social platform, create engaging content, and target audiences through goals and evaluation.

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Anthony Raso owned an executive car care business. He launched with help from Groupon and saw great success with 200 sales. However, booking with pen and paper was not sustainable. He switched to Groupon Scheduler's web booking system, allowing customers to book themselves and saving him time. Considering daily deals from Groupon and other sites can be good for advertising if you have high margin products or can accept a loss to gain new customers.

Webwed Google Tools

The Creative Collective

Google provides a suite of online productivity tools called Google Apps that are hosted through cloud computing. Google Apps includes Gmail, Google Calendar, Google Docs and more. These tools allow users to access documents, emails and files from any internet-connected device. Attendees at a Web Wednesday event learned about the various Google tools available and how they can help small businesses work more efficiently through online collaboration and organization.

Over 101 google products and services you probably dont know

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This document lists and describes over 101 Google products and services. It begins by stating some basic usage statistics about Google's popularity and reach. It then lists the top 10 most popular Google products and services according to traffic statistics. The bulk of the document consists of a numbered list of over 101 Google products and services, providing a brief 1-2 sentence description of each one. The list covers a wide range of offerings including search, apps, tools for business, education, communication and more.

Superfast Business - Winning and keeping customers online (Dorset)

Superfast Business

Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: info@superfastbusiness.co.uk t: 0845 603 8593

Chapter1 google apps

Monalissa Muharam

Google Apps is a suite of free collaboration and productivity tools including Gmail, Docs, Calendar, and more. It provides email, document creation and sharing, website building, and other solutions accessible from any device with an internet connection. Key benefits include no local IT support needed, constant updates, and unlimited online storage for email archiving. A Google account allows single sign-on access to all Google services like Gmail, Calendar, Drive, and more. Creating a Google account is a simple process requiring basic personal information.

The A - Z of How to Use Google Plus for Recruiting

Shahid Wazed

Google+ can be an effective tool for recruiting if used properly. It allows for networking through circles of skills, industries, and locations. Communities and company pages aid search engine optimization. Live video hangouts and scheduled broadcasts provide opportunities for employer branding, thought leadership, and candidate interactions. While searching communities can be difficult, members likely joined to connect around certain interests. Overall, Google+ functions best as part of a comprehensive social recruiting strategy when circles, content, and communication are aligned.

Flipchart final

UTdaily

UT Daily provides social media and online marketing services to help businesses promote themselves online. They will create and maintain profiles and pages for businesses on major sites like Facebook, Twitter, LinkedIn, Google+, and blogs. Services include regular posting, photo management, and engaging with customers. UT Daily also helps businesses utilize tools like Gmail, Google Calendar, Maps and Sites to organize information and improve their online presence. Businesses will receive monthly analytics reports and suggestions to improve traffic.

Flipchart final

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13 Essential Google Tools for Marketers

Mainstreethost

This document provides summaries of 13 essential Google tools for marketers: 1) Google My Business helps manage business information across Google services; 2) Google+ pages are automatically created and should be actively engaged with; 3) Google Search Console monitors website standing in search results; 4) Google Analytics provides data on website visitors and traffic sources; 5) Google AdWords allows pay-per-click advertising on Google search results; 6) Keyword Planner helps plan AdWords campaigns and discover new keywords; 7) Google Trends evaluates keyword popularity and identifies trending topics; 8) Google Alerts deliver relevant news and mentions to email; 9) Google News helps search for and identify industry stories; 10) Google Calendar organizes tasks and meetings

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Collaboration tools help people work together effectively to achieve shared goals. Google Drive is a collaboration tool that allows file sharing and storage in the cloud. It helps with work, classes, and home by enabling organized file storage and sharing between users. Google Drive offers features like storage, collaboration through sharing, and photo editing with Google Photos. LinkedIn is a social media platform for professionals to develop their digital presence, find jobs, and connect with other professionals. Having a digital presence means occupying online space, and it is important for visibility, building authority and rapport, and making a good first impression online.

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mohamed_aglan

Google is a global technology company that specializes in internet-related services and products, which include search, ads, maps, Gmail, Android, and more. The presenter provides a full agenda on Google topics including Google Apps for webmasters, business owners, and developers with a focus on Android development. Key points covered include an overview of the Android operating system, how to get started with Android development, application fundamentals, and future possibilities and growth for Android.

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