The document outlines an advertising campaign for a documentary about fast food. It will include 3 different poster types: a billboard, bus stop poster, and newspaper ad. The posters will use shocking images of fast food or unhealthy children to grab attention and a description of the documentary. They aim to make the posters eye-catching with pictures and unique shapes like a burger. The color scheme will represent a fast food restaurant like McDonald's. The posters hope to interest audiences through shocking images, bright colors, and large size to attract attention to the health impacts of fast food on children.

1. An Advertising Campaign
for Our Documentary
Beatrice Ruffle

2. What we will include:
We are going to create 3 different types of poster which will
advertise our documentary.
As our documentary is based on fast food, to attract the
audience we could put a shocking picture of either fast food
or an unhealthy child on it to shock people and make them
see how important it is to see the impact fast food is having
on today's children, making them want to watch it.
We will have a description of what the documentary includes in
large and colourful writing to attract the audience and
represent fast food colours. We will also include pictures to
make the posters more exciting and eye catching.

3. What form/ style will it take?
Our advertising campaign will be in the form of a poster and we
will create 3 types; a billboard, bus stop poster and
newspaper advert.
We will make it stand out from other posters by making it
unique. One idea is that we make the poster in the shape of a
burger to represent the theme of our documentary.
The colour scheme will be the colours
of a well known fast food restaurant,
like red and yellow to represent McDonalds.

4. How will you make it different
To make it different we will make it a different shape, for
example the shape of a burger or chips – to represent our
theme.
We could also make it very large to it has a bigger impact on the
audience.
We will also use lots of images and choose a suitable colour
scheme that links to our theme well.

5. Who will be in charge of what?
Nisha will be in charge of the writing/fonts and the
colour scheme of the poster.
Bea (myself) will be in charge of the pictures and shape
of the poster.
And we will both decide on the layout of the poster and
the description about our film which we will write on
there.

6. How will it interest you audience?
By using shocking images and bright colours for the
font we think that this will interest our audience and
make them want to know what its all about.
Also making it a really large poster will attract peoples
attention.
We want people to be shocked in to realise the impact
fast food is having on the younger generation and
how its increasing.