This document analyzes an advertisement for McDonalds fries. It summarizes that the ad features a red hand making a rock sign meant to represent the fries and attract a young audience interested in rock and roll lifestyle. The ad leverages McDonalds' brand recognition and uses their iconic golden arches logo, yellow and red color scheme, and slogans like "Rock 'n' Fries" to grab the audience's attention and encourage them to purchase the new thinner, crisper fries.
MC Donald’s is the world’s leading food service retailer with more than 30,000 restaurants in 119 countries Serving 70 million customers each day.
It is one of the world’s most well-known, valuable brands & holds a leading share in the globally branded quick service restaurants segment of the informal eating-out market in virtually every country in which they do business.
Give an example of how culture would impact a marketing strategy. .docxhanneloremccaffery
Give an example of how culture would impact a marketing strategy. Pick one specific product/service/company and then present your strategy.
Spanish Culture
COLLAPSE
窗体顶端
I took a business course while I was in Spain and actually talked a lot about this topic. One thing I remember specifically talking about was how internationally known brands were trying to translate their slogans and it just wasn't coming out right. One example we talked about was the Pringles original slogan "once you pop, you can't stop" and how they were trying to translate it for different countries. "Pop" isn't really a recognized word in Spanish (I'm not sure if it's the same with other languages, but I want to assume yes) it's more of a sound that we made a word for. So there is clearly a challenge in trying to get the Spanish people to understand their slogan. Something we discussed was just not translating it at all. I like this strategy because it eliminates the possibility of error and misunderstanding, but I also dislike this strategy because not every one knows English.. obviously.
Another idea could be just to change the slogan all together to cater to each country/culture; something that they can relate to. It would take a lot of understanding and knowledge of that culture, but it can be done and would definitely have a greater impact on the consumer.
窗体底端
The Culture of Football
COLLAPSE
窗体顶端
One company that is looking to go global is the National Football League. It is certainly an interesting pursuit since American Football is scarcely played outside of the United States. However, the NFL continues scheduling games in London every year and will even have a game in Mexico City in 2016. By nature, football is a violent game. The point is to hit the player with the ball as hard as you can in order to get the ball out. In some ways, it is indicative of the American culture, we can be seen as violent. After all, America has been involved in many wars and most video games, (at least the popular ones) are shooting/violent games. Whether we like or not violence is a big part of the culture here in America.
However, that is not true for most other countries. Countries like China and Japan place a strong emphasis on respect and teamwork. It would be hard to imagine games like football being successful. The most popular sport around the globe is the other football, soccer, which is the polar opposite of American football in terms of violence. That being said, in order for football to be successful in countries that do not have a violent culture the game would need to change dramatically. After many changes, the game might not fit into the culture here in America. Therefore, in my opinion, I do not think the NFL should continue in its efforts to expand the game across the globe. With major culture differences, I believe it is just a misguided effort and a waste of time.
窗体底端
Italian Culture and the Food Industry
COLLAPSE
窗体顶端
In Italy, there is a very s ...
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
MC Donald’s is the world’s leading food service retailer with more than 30,000 restaurants in 119 countries Serving 70 million customers each day.
It is one of the world’s most well-known, valuable brands & holds a leading share in the globally branded quick service restaurants segment of the informal eating-out market in virtually every country in which they do business.
Give an example of how culture would impact a marketing strategy. .docxhanneloremccaffery
Give an example of how culture would impact a marketing strategy. Pick one specific product/service/company and then present your strategy.
Spanish Culture
COLLAPSE
窗体顶端
I took a business course while I was in Spain and actually talked a lot about this topic. One thing I remember specifically talking about was how internationally known brands were trying to translate their slogans and it just wasn't coming out right. One example we talked about was the Pringles original slogan "once you pop, you can't stop" and how they were trying to translate it for different countries. "Pop" isn't really a recognized word in Spanish (I'm not sure if it's the same with other languages, but I want to assume yes) it's more of a sound that we made a word for. So there is clearly a challenge in trying to get the Spanish people to understand their slogan. Something we discussed was just not translating it at all. I like this strategy because it eliminates the possibility of error and misunderstanding, but I also dislike this strategy because not every one knows English.. obviously.
Another idea could be just to change the slogan all together to cater to each country/culture; something that they can relate to. It would take a lot of understanding and knowledge of that culture, but it can be done and would definitely have a greater impact on the consumer.
窗体底端
The Culture of Football
COLLAPSE
窗体顶端
One company that is looking to go global is the National Football League. It is certainly an interesting pursuit since American Football is scarcely played outside of the United States. However, the NFL continues scheduling games in London every year and will even have a game in Mexico City in 2016. By nature, football is a violent game. The point is to hit the player with the ball as hard as you can in order to get the ball out. In some ways, it is indicative of the American culture, we can be seen as violent. After all, America has been involved in many wars and most video games, (at least the popular ones) are shooting/violent games. Whether we like or not violence is a big part of the culture here in America.
However, that is not true for most other countries. Countries like China and Japan place a strong emphasis on respect and teamwork. It would be hard to imagine games like football being successful. The most popular sport around the globe is the other football, soccer, which is the polar opposite of American football in terms of violence. That being said, in order for football to be successful in countries that do not have a violent culture the game would need to change dramatically. After many changes, the game might not fit into the culture here in America. Therefore, in my opinion, I do not think the NFL should continue in its efforts to expand the game across the globe. With major culture differences, I believe it is just a misguided effort and a waste of time.
窗体底端
Italian Culture and the Food Industry
COLLAPSE
窗体顶端
In Italy, there is a very s ...
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
1. Analytical essay: Mc Fries
The product being advertised is Mc Fries (Mc Donald’s chips). The chips are golden
coloured and it’s tasty and crispy. They are different from other chip as they are thinner
and crispier. This will attract the target audience because it’s different and people likes
to try different things.
The brand name for the product is Mc Donald. It is one of the world’s most famous fast
food restaurants. It’s been around for over 70 years and has 31,000 branches
worldwide. This will attract the target audience because it a popular and famous fast
food restaurant.
The target audience for the product is everyone but in particularly people that’s wants
to try new thing. This new idea will catch their attention.
The motive of this advert is our need for survive and friendship according to Maslow’s
theory. So since Mc Donald is a very popular fast food restaurant, many people will go.
The main image on this advertisement is a hand doing the rock hand sign. The hand is
coloured in red and the fingers are coloured in yellow so it looks like the Mc Fries in a
packet. This image suggests Mc Donald is cool and is a bit rebellious. They also want to
gives the target audiences a taste of rock and roll lifestyle. This will attract the target
audience because it is very clever, funky and interesting.
The camera distance of this advertisement is a medium shot which lets you see just the
hand. This camera distance shows the image not too big and not too small so the
audience can see it clearly and focus on it. The camera angle used in this advertisement
is at neutral angle which makes you focus on just the hand and the writing.
The black font of advert is plain and simple. It’s not too big but it’s placed right in the
middle so it will attract the audience’s attention. The word “Fries” is in yellow as fries is
yellow.
The main colour used in this advertisement is red and yellow. Red and yellow has been
chosen because it is the representative colours of Mc Donald (like the logo). Yellow is
also the colour of the chips and is the “M” on the packaging for Mc Donald's products.
On the packaging is the logo, mainly red with an “M” in yellow. The background colour
is just plain white so its focus on the main image.
The logo of this advert is the famous yellow “M” with red background. Everyone can
recognize the “M” sign and will know straight away it’s the Mc Donald’s logo. This logo
is used because M is for Mc Donald the founder’s surname. This will attract the target
audience because it’s simple but eye catching and easy to memorise.
There are two slogans in the advert: “Rock ‘n’ Fries” and “McFries’ Grab Yours”. “Rock
‘n’ Fries” is word twisting with the famous phrase “Rock and Roll”. They used this slogan
because, like the rock hand sign, it wants to give a rock and roll feeling in the fries to
the audiences. This word twister is clever and fun which will attract the target
audience. The second slogan “McFries’ Grab Yours” is very original as Mc Donald like to
put “Mc” in front of all its products.
The language used in this advert is short sentences and instructions. It’s simple and easy
to understand. It also gets the point across. “Grab yours” is an instruction, it gives the
audience the feeling they want to literally grab the chips and eat. This will make them
buy the product. “Rock and roll” is a short sentence and a word twisted phrase.
Vivian Zhao