The document discusses plans for creating promotional posters and advertisements for a Mexican restaurant called Nanna Mexico in Cambridge. It proposes creating two posters - one for outside to attract customers inside, and one inside near the entrance. Both should use bright colors and simple designs with easy to read text. The target audience is families including children and teenagers, as well as tourists. The key message is that Nanna Mexico serves authentic Mexican food made fresh daily with no waste. A campaign schedule is outlined along with considerations for seasonal relevance and legal/ethical guidelines. Ideas for radio advertisements, YouTube videos and merchandise are also proposed.

1. Nanna Mexico
The Product
The product we will be making is a poster, we might make two or go with one only
time can tell. When discussing ideas with Luis, he wanted one poster to be eye
catching, to make people get the instant reaction of going inside and to eat Nanna
Mexico’s food, the other will be inside perhaps near the entrance for customers to
get in touch with the clients if they have any feedback or complaints.
Our aim with these are to make them eye catching, especially for the one outside, it
has to have a verity of bright colours with a simplistic look to the design to make it
easy to read and to understand. The poster inside however, is for people who wish
to talk to the owner to either give feedback or even a complaint, our aim with this
one especially is to make it just as eye catching and simplistic than the one outside,
it would have to have bold writing, easy to spot in the distance and simple to read.
No long paragraphs, short and snappy sentences would do to appeal to the
audience and a wide range of information helpful for not just the customers but to
the fast food company.
Target Audience
For these posters, our target audience would be a wide range to children,
teenagers and adults; we are aiming for teenagers especially as on some of the
posters there are deals for them to eat on a lower price on a specific time.
Moreover, the message we are aiming for is that everything that is made in the
kitchen is fresh and healthy for the delightful customers. We are also aiming for
tourists who have travelled across Britain; Mexican food usually is the type of meal
to eat during lunch times, so we aim to bring out the true colours of the poster, to
show that anyone who walks past can come in and enjoy themselves. Overall, what
makes Nana Mexico different from other restaurants in Cambridge is the fact it is
the only Mexican restaurant in Cambridge City.
Campaign Message
The message we are aiming for is what it says on the tin, ‘buy fresh, cook simple,
waste nothing’ which tells us that every thing they make, does not go to waste, it is
a one ticket to having fresh food that has just been made and enjoy the taste of real
Mexican food. Authentic Mexican food is the key message we want to send to the
target audience. From the interior to the food, everything is Mexican. The overall
message the owner wants is to say that we’re Mexican and we’re the best in
Cambridge. We want to use specific colours such as; blue, yellow, white, pink and
other bright colours. It captures the viewer’s attention. On this point we want to
assure that the font is eye catching and easy to read.

2. Campaign Schedule
Monday 19th January
Stage 1: Initial creative review of ideas and brief
Monday 26th January 2015
Stage 2: ‘Concept stage’ ideas worked up into campaign for client feedback
Monday 2nd February 2015
Stage 3: Visuals and First Copy
Monday 9th February 2015
Artwork for print ready campaign
Location and Scheduling of Advertisements
The location of where the advertisement will be is, either Regent or Petty
Cury Street. The next meeting for when we meet the client will be on February the
2nd. Each poster will be designed in Long Road using Photoshop.
Consideration of seasonal events
 Will be creating a multiple season poster, which will last for several months.
 The poster will have to be relevant for all seasons so it won’t look outdated.
I would say that the poster we are creating would last for 3 months.
 After a few months the poster will become out dated and will need to be
changed anyway no matter what the design looks like. The change from old
to new would be noticed a lot more than one constant poster.
 I would suggest promoting the poster at the start of a Month e.g. March, as
it will be more noticeable. New month, new poster is what I’m thinking of.
 Each colour used will be appropriate towards the theme of Nanna Mexico
and any season in which the poster is shown.
Legal and Ethical
When creating the poster will make sure that no offence is made towards any
Mexicans. No racial or discriminating content will be used on our poster. The use of
cliché Mexican symbols won’t be used within the making of the poster. We will aim
not be stepping over the line over any words of phrases that will offend people.
Print and TV Development
We did a little research on print and TV advertisement, when doing this, we came
across Radio advertisement, getting the DJ to talk about the restaurant and
promote it. We thought of this and were realistic about the prices and how it would
affect the marketing. Another was cooking tutorials on Youtube so people can
make their own burritos at home with a few easy steps. Audio will be a great aim to
achieve during the marketing plan as everyday people in their cars listen to the
radio, if Nanna Mexico were to be mentioned more than once a day then people
would take notice and take an interest.

3. Schedule
The adverts will be in stores and social networks such as facebook, twitter etc on
the 22nd of February. We are aiming to finish the adverts on the 16th of February.
Budget will be up to 1 hour of photography of the elements that will be on the
poster, we will then photoshop them together. Budget for visual advert will take up
2-3 hours of shooting with actors.
Budget Plan (Over all income from Louis and Josh)
8 hours X 3 a week = 24
24 X 3 = 72
72 X 5.13= 369.36
369.36X2 = 738.72
Three Ideas:
Nanna Mexico Merchandise - £10 per Shirt (An hour to order, 3-5 business days to
arrive)
£200 - £738.72 = £538.72
Two Nanna Mexico Posters - £5 or free from Long Road (3 weeks to produce, 1 hour
to print)
£10 - £538.72= £528.72
Nanna Mexico Visual Advert - £99 per month (£50 an hour for actors. 2-3 hours to
produce. 1 month needed.)
£99 - £528.72 = £429.72