Lovely Amusement Park plans to open a new entertainment park in Gharuan, SAS Nagar. The park will offer swimming pools, water slides, splash pads, and lazy rivers. It aims to provide low-cost entertainment for children, students, families, and couples. The business goals are to pursue a mission of developing long-term customer relationships through unique, entertaining services and utilizing new technologies. It projects sales of over Rs. 8 crore in the second year from admission fees for students, couples, and children. The total startup capital required is Rs. 50 crore, which will be sourced from owners, bank loans, and angel investors.

1. BUSINESS PLAN

4. Business: Lovely Amusment Park
Location : Gharuan, SAS Nagar.
Services: Swimming pools, Water
Slides, Splash Pads, Water
Playgrounds, Lazy Rives, Area
for Bathing, swimming and other
Barefoot Environment.
Targeted Customers: Childrens,
Students, Families/couples and .
Business Description

5.  Our business goals of providing distinct
creative content will be accomplished
by pursuing our mission statement on a
daily basis. To run a leading and
famous entertain park for our potential
clients, we will:
 1. Provide the low cost entertainment
zone.
 2. Constantly expand and revise our
offerings, reflecting the desires and
needs expressed by customer
feedback.
 3. Continuously seek new opportunities
and gain market share to become a
regional market leader
Goal

6. The mission of “Lovely
Amusement Park”:
 To develop a long term
relationship with our
customers by providing unique
and very entertaining Services
in low cost.
 To utilizing the increased gains
in entertainment production
technology to fashion
sophisticated creative content.
Mission

7. Children
Students
Couples
Travelers
Tourist
Targeted Customers

8. Price Strategy
(Penetration)
Students First Year Second Years
Students 800 per 1000 Per
Couples 1500 Per 1800 Per
Children 500 Per 700 Per

9.  Local, regional and smaller
amusement parks could
distinguish themselves from the
giant corporate parks by
significantly improving food and
beverage choices, making them
healthier and featuring locally-
grown items.
 Holi is typically a major
promotional occasion at
amusement parks. To promote
children’s safety at Holi especially
during Trick-or-Treat, offer a free
Holi Safety Kit (small flashlight,
reflective stripes for costumes,
etc.) with qualifying admission..
Advertising Strategies

10.  A custom app should be a social media
marketing priority for local, regional and
small amusement parks, as amusement
park visitors are the audience most likely
to download and use these apps.
 Plan a one-hour, live-streaming program
with a host and special guests (e.g., local
professional sports athletes) at the park.
Interview visitors about what they
experienced that day: what rides they liked
the best, new food/beverage items tried,
etc.
 Promote a “Wear a Weird Hat Day” or
“Funny T-Shirt” Day, with an admissions
discount for everyone who participate.
Take photos and videos and share them
on the park’s social media, asking
everyone to vote for the weirdest or
funniest, and with a prize for the winner.
New Media Strategies

11. Financial Data Analysis
Start-Up Capital Required
Particulars Amount
Land 20 Crs.
Swimming Pool and slides 10 Crs
Others Playing and entertainment Instruments 18 Crs
Advertisement Cost 50 Lakhs
Other Miscellaneous & Legal Expenses 1.5 Crs
Cash & Cash equivalent & investment 1 Crs
Total Capital Required 50 Crs

12. Sources Amount
Owner 5 Crs.
Bank Loan @ 18% 40 Crs.
Angel Investor 5 Crs.
Total Amount 50 Crs.

13. Projected Profit & Loss A/C
Particulars First Year Second Year
Sales
Students @ 22000@ Rs. 800 each 1,76,00,000 3,50,00,000
Couples 15000 @ Rs. 1500 each 2,25,00,000 3,24,00,000
Children 20000 @ Rs. 500 each 1,00,00,000 1,54,00,000
Total Revenue 5,01,00,000 8,28,00,000
Expenses
Salary to stafff 50 staffe @ 12000 72,00,000 72,00,000
Advertisement Exp. 10,00,000 5,00,000
Miscellaneous Exp. 15,00,000 10,00,000
Total Expenses 97,00,000 87,00,000
EBITA 4,04,00,000 7,41,00,000
Interest Expense @18% 7,20,00,000 720,00,000
EBI -31,600,000 21,00,000
Profit Margin -63.07% 2.54%