Dipidee connects vendors with unsold inventory to consumers seeking spontaneous experiences at discounted prices. It aims to introduce consumers to new businesses and provide vendors a channel to reach new customers. The company values spontaneous experiences that make life fun. It plans to launch a core ticket-selling experience and expand with customized user experiences, additional vendors, and intelligent recommendations on multiple platforms over three phases.
Concord Entertainment Co. Ltd operates Fantasy Kingdom, the first theme park in Bangladesh. It includes attractions like Water Kingdom, Heritage Park, Xtreme Racing go-karts, and the Atlantis Resort. The company targets students and families as well as corporate events. It uses advertising, promotions, and public relations to build its brand. A consumer survey found high brand awareness but room for improved technology. The park is exploring expansion opportunities abroad and in Cox's Bazar while strengthening its leadership in the growing entertainment industry.
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
1. Global retail concentration will continue as large retailers like Walmart and Tesco account for a significant portion of grocery sales in their markets.
2. Private label brands will remain a threat to branded packaged goods as their market share grows, particularly in developed nations.
3. Shoppers are increasingly researching products online before purchasing offline (ROPO behavior), influenced by growing smartphone and internet access. Many final purchase decisions are also now made at the point of sale in stores.
- Shopper marketing spending by CPG manufacturers has more than doubled from 2012 to 2014, increasing from 6% to 13.5% of total marketing budgets. However, some of this increase may have come from reductions in other marketing spending areas like trade promotion.
- Retailers find in-store events, retailer-specific coupons, and digital/mobile promotions to be the most effective shopper marketing vehicles for generating sales. However, many shoppers report that shopper marketing has little impact on their awareness and purchase decisions.
- There is a question of whether the large growth in shopper marketing spending is true incremental investment, or simply a relabeling of existing trade promotion and account-specific marketing budgets and
This document discusses how social media strategies can be aligned with revenue management goals for hotels and travel companies. It outlines how the emergence of the long tail and low production/distribution costs online allow companies to precisely target small audiences. It recommends that companies act as a "cocktail party simulator" by providing valuable information without expectation of return. Content is key to driving actions like purchases and subscriptions. The document provides tips for leveraging influencers on social media, facilitating and rewarding feedback, and paying attention to critical issues to think like a publisher and connect with buyer personas.
AdWorld Experience Turn Want Into Need 2020 Navah Hopkins
This document discusses how to translate brilliant messaging across marketing channels by understanding audiences and inspiring desire. It emphasizes defining target personas based on buying power, motivation and frequency. Messaging should be tailored to different channels, with search focusing on needs, social media nurturing wants, and display planting seeds. Leveraging customer data through audiences is key to personalizing ads and guiding prospects through their journey. The goal is to consistently meet prospects' needs across all channels so they develop a craving for the brand.
STRATEGY: Defining and Advertising to Your Target AudienceAlexandra Renzetti
The document discusses defining target audiences and marketing strategies for businesses. It emphasizes that businesses should focus their marketing efforts on a clearly defined target audience rather than trying to appeal to everyone. Defining customer profiles including demographics, interests and behaviors helps ensure marketing messages are tailored to the right audiences. Tracking how customers hear about the business allows measuring the effectiveness of different advertising methods. Pairing traditional ads with digital components increases brand recognition. The Lehigh Valley Business publication is introduced as a potential marketing outlet, with details provided on its reader demographics.
Concord Entertainment Co. Ltd operates Fantasy Kingdom, the first theme park in Bangladesh. It includes attractions like Water Kingdom, Heritage Park, Xtreme Racing go-karts, and the Atlantis Resort. The company targets students and families as well as corporate events. It uses advertising, promotions, and public relations to build its brand. A consumer survey found high brand awareness but room for improved technology. The park is exploring expansion opportunities abroad and in Cox's Bazar while strengthening its leadership in the growing entertainment industry.
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
1. Global retail concentration will continue as large retailers like Walmart and Tesco account for a significant portion of grocery sales in their markets.
2. Private label brands will remain a threat to branded packaged goods as their market share grows, particularly in developed nations.
3. Shoppers are increasingly researching products online before purchasing offline (ROPO behavior), influenced by growing smartphone and internet access. Many final purchase decisions are also now made at the point of sale in stores.
- Shopper marketing spending by CPG manufacturers has more than doubled from 2012 to 2014, increasing from 6% to 13.5% of total marketing budgets. However, some of this increase may have come from reductions in other marketing spending areas like trade promotion.
- Retailers find in-store events, retailer-specific coupons, and digital/mobile promotions to be the most effective shopper marketing vehicles for generating sales. However, many shoppers report that shopper marketing has little impact on their awareness and purchase decisions.
- There is a question of whether the large growth in shopper marketing spending is true incremental investment, or simply a relabeling of existing trade promotion and account-specific marketing budgets and
This document discusses how social media strategies can be aligned with revenue management goals for hotels and travel companies. It outlines how the emergence of the long tail and low production/distribution costs online allow companies to precisely target small audiences. It recommends that companies act as a "cocktail party simulator" by providing valuable information without expectation of return. Content is key to driving actions like purchases and subscriptions. The document provides tips for leveraging influencers on social media, facilitating and rewarding feedback, and paying attention to critical issues to think like a publisher and connect with buyer personas.
AdWorld Experience Turn Want Into Need 2020 Navah Hopkins
This document discusses how to translate brilliant messaging across marketing channels by understanding audiences and inspiring desire. It emphasizes defining target personas based on buying power, motivation and frequency. Messaging should be tailored to different channels, with search focusing on needs, social media nurturing wants, and display planting seeds. Leveraging customer data through audiences is key to personalizing ads and guiding prospects through their journey. The goal is to consistently meet prospects' needs across all channels so they develop a craving for the brand.
STRATEGY: Defining and Advertising to Your Target AudienceAlexandra Renzetti
The document discusses defining target audiences and marketing strategies for businesses. It emphasizes that businesses should focus their marketing efforts on a clearly defined target audience rather than trying to appeal to everyone. Defining customer profiles including demographics, interests and behaviors helps ensure marketing messages are tailored to the right audiences. Tracking how customers hear about the business allows measuring the effectiveness of different advertising methods. Pairing traditional ads with digital components increases brand recognition. The Lehigh Valley Business publication is introduced as a potential marketing outlet, with details provided on its reader demographics.
The document discusses several key trends in marketing for the future including:
1) Marketing will increasingly focus on dialogue and conversations with customers rather than one-way broadcasts.
2) Brand reputation and customer experience will become more important as information spreads quickly online.
3) New technologies like social media, mobile apps, and location-based services will open new opportunities for targeted marketing but also require adaptation.
This document discusses strategies for building trust and revenue through first-party data and conversion experiences. It emphasizes understanding audiences, message mapping creative experiences across channels, and using email lists to nurture prospects. Specifically, it recommends crafting mobile-optimized experiences, using guardrails when prospecting with email, leveraging cross-channel attribution, and defending against competitors by asking for contact information upfront. The overall message is that understanding audiences and providing consistent, trust-building experiences across channels can improve engagement and conversion.
This document provides advice and perspectives on business strategy, marketing, and customer focus. It emphasizes solving customer problems rather than just promoting products, focusing on customer happiness, and differentiating by better meeting customer needs than competitors. It also discusses targeting the right customer segments, understanding existing customers, word-of-mouth marketing, and mapping the customer experience to improve it.
Playing The Relationship Game in Today’s Connected WorldOne North
From our breakout session at the 2014 Legal Marketing Association Annual Conference
For relationship-based businesses like law firms, the connections that firms make with their clients – and the connections these clients have with each other – have a profound effect on the amount of ongoing business and new opportunities they’ll win. Throw in the internet, and specifically social media, and the influence that current clients hold over your business grows exponentially. Thanks to the ever-connected world we live in, it is now essential that law firms align their marketing and business development efforts along what we like to call The Relationship Cycle.
In this session, we John Simpson and Kalev Peekna discuss what this looks like from an interactive marketing perspective. They provide both in and out of industry examples of how businesses are reaching their clients at every point in their decision-making experience, establishing trust and creating advocates that help drive new business opportunities with current and prospective clients – as well as the tools they’re using to do so.
If you liked this session, be sure to check out A New Category – The Relationship-Based Business by Kalev Peekna: http://bit.ly/12SfGDz
Man v Machine: How To Remain Relevant In An Automated WorldNavah Hopkins
A data backed guide on which tasks to own, share, and delegate to automation and machine learning in PPC. This was my Main-stage stalk at PubCon Pro Las Vegas 2019 and covered automation in creative, bidding, close variants, as well as touching on Facebook.
Programatic Buying - Media pitch Tonacity Kleur Hair DyeJanna Munn
Squared online Project 3 - Think like a brand.
This project demonstrates originality in the application of programmatic media buying and practical tools to design a
marketing strategy that delivers on a brand’s objectives
This document discusses the importance of customer experience for businesses. It notes that customer expectations have increased as markets have become more competitive and experiences have become a key differentiator. While both consumers and marketers recognize the value of unique experiences, there is often a gap between perceived and actual customer experiences. The document provides recommendations for improving customer experience, including going back to basics by focusing on customers, mapping the end-to-end customer journey, listening to customers, empowering employees to drive experiences, and making customer experience a strategic priority.
http://repeatbusiness-guaranteed.co.uk
t: 01202 233433
95% of UK consumers appreciate customer loyalty programs.
Loyalty programs are a great way of adding value to customer visits and giving them a reason to return in the future.
To create loyal customers who always use your business over your competitors you need to acknowledge their loyalty and reward them for their business.
Universal Studios faces challenges to remain competitive as consumer entertainment expectations change. New tactics could help Universal succeed in the next five years. These include partnering with Second Life to test new attractions virtually, using technology like RFID bracelets to improve the customer experience, expanding into emerging markets like India, and tying new innovative rides to upcoming movie releases. Properly implementing these tactics could help Universal strategically adapt to industry changes over the next five years.
Five simple steps to developing a digital marketing strategy - Digital DNAThe Tomorrow Lab
Andi Jarvis's presentation from Digital DNA in Belfast. Covering the A STAR model of digital marketing, this presentation shows the key steps in producing a digital strategy.
Restaurant marketing pro mobile presentationLandoc
How would you like to know how to ;
pack your restaurant on your slowest days?
get more repeat customers coming back more often?
run profit generating birthday clubs?
survey your clientele to find out exactly what they like most about your restaurant?
provide a user friendly experience for your customers?
and a lot more...?
Enjoy your learning experience with Nat Green's Mobile Marketing Strategies ! Here is the link to the WorkShop, you can use these slides as a reference. http://www.foodbusinessinterviews.com/?p=580
Welcome to the class and thank you for working with the FBI and for investing in your self! Please watch this episode to the end as there is a special offer to get your Mobile Marketing Campaign started Now. There will be much more to come and we look to tailor make our offerings to you. If you have any other food venture education desires for to help you round out your skill base and make your self more valuable as an employee, consultant, or entrepreneur.
Please welcome our Co-Host and guest to the show, Nat Green of Restaurant Marketing Pro. In this workshop we are going to teach you how to use low cost mobile marketing methods with, opt in text messaging, mobile websites, and restaurant apps, to get more butts in seats with these Mobile Marketing strategies. After watching this, you will know the nuts & bolts of a campaign, important calendar planning elements, 4:1 return on investment strategy, how to track and measure their success, and improving employee moral with sales competitions.
Thank you for watching the Restaurant Marketing Pro interview from Food Business Interviews. As a special thank you for watching, we’d like to extend to you some promotions that will help get you more repeat customers for your restaurant at http://restaurantmarketingpro.ca/FBI
This document summarizes a webinar about generating leads through contests and quizzes. It provides examples of successful lead generation campaigns run by home services, financial, real estate, automotive, grocery, education and healthcare companies. The webinar highlights top advertiser categories and goals, and offers resources for developing lead generation ideas and accessing guidance from success managers.
Café Neo is launching an awareness campaign to increase brand recognition and traffic to their coffee shops. The campaign objectives are to achieve 50% awareness, increase traffic by 25%, establish brand loyalty, and make Café Neo a regular stop for their target audience of young professionals aged 18-45. The campaign will utilize digital media like social media, videos, and influencers to launch with an intriguing teaser campaign called "#TheAffair". This will be followed by commercials and experiential activities to convert audiences and build advocacy for the brand through a comfortable yet sophisticated atmosphere and high quality affordable coffee.
Integrating Digital Media effectively into shopping mallsNeo Advertising
Christian Vaglio-Giors is co-founder, CEO and Chairman of Neo Media Group, a Swiss leading DOOH operator. Since 2003 Neo rolls out, operates and sells DOOH networks throughout Europe with a primary focus in retail in general and shopping malls in particular. Neo operates nowadays a network of 24,000 online DOOH faces across Switzerland, Germany, Italy and the Iberian peninsula. Prior to his DOOH career, Christian was Investment Banker advising tier-one global companies in merger & acquisition operations.
More at www.neomediagroup.com and www.neoadvertising.com
This marketing proposal summarizes Kleur Tonacity's plan to establish their new high-end home hair colouring product as a recognizable brand in the UK. They will generate awareness through traditional and digital campaigns to educate consumers that a salon-quality result is possible at home. Their strategy focuses on driving customers from awareness campaigns to their website and stores to experience the product. They identify their target audience as affluent professional women and will measure the success of their campaigns through sales and brand metrics.
The document outlines a confidentiality/non-disclosure agreement between Breeze Promotional Concepts Pvt. Ltd. and any viewer of the information. It states that the information is confidential and should only be used to evaluate a potential business relationship with Breeze Promotional Concepts. The viewer agrees not to disclose the information to third parties without written consent.
This document summarizes an online career fair hosted by Learning @ Time that featured speakers from various careers at Time Inc. including PR, sales, marketing, and more. The event provided tips for participating online, introduced three speakers and their roles at Time Inc., and encouraged participants to apply for open positions at the company.
What is marketing camp silicon valley vpw 1nov12MarketingCamp
This document advertises and provides details about an upcoming marketing conference called "Connecting Marketing Innovators". The conference will be held on November 3rd in Sunnyvale, CA and will focus on sharing best practices, learning about emerging tools and techniques, and networking among marketing professionals. Attendees will be able to propose topics and lead sessions on issues like social media, mobile marketing, data analytics and more. The event will use an unconference format where attendees drive the agenda.
The document discusses several key trends in marketing for the future including:
1) Marketing will increasingly focus on dialogue and conversations with customers rather than one-way broadcasts.
2) Brand reputation and customer experience will become more important as information spreads quickly online.
3) New technologies like social media, mobile apps, and location-based services will open new opportunities for targeted marketing but also require adaptation.
This document discusses strategies for building trust and revenue through first-party data and conversion experiences. It emphasizes understanding audiences, message mapping creative experiences across channels, and using email lists to nurture prospects. Specifically, it recommends crafting mobile-optimized experiences, using guardrails when prospecting with email, leveraging cross-channel attribution, and defending against competitors by asking for contact information upfront. The overall message is that understanding audiences and providing consistent, trust-building experiences across channels can improve engagement and conversion.
This document provides advice and perspectives on business strategy, marketing, and customer focus. It emphasizes solving customer problems rather than just promoting products, focusing on customer happiness, and differentiating by better meeting customer needs than competitors. It also discusses targeting the right customer segments, understanding existing customers, word-of-mouth marketing, and mapping the customer experience to improve it.
Playing The Relationship Game in Today’s Connected WorldOne North
From our breakout session at the 2014 Legal Marketing Association Annual Conference
For relationship-based businesses like law firms, the connections that firms make with their clients – and the connections these clients have with each other – have a profound effect on the amount of ongoing business and new opportunities they’ll win. Throw in the internet, and specifically social media, and the influence that current clients hold over your business grows exponentially. Thanks to the ever-connected world we live in, it is now essential that law firms align their marketing and business development efforts along what we like to call The Relationship Cycle.
In this session, we John Simpson and Kalev Peekna discuss what this looks like from an interactive marketing perspective. They provide both in and out of industry examples of how businesses are reaching their clients at every point in their decision-making experience, establishing trust and creating advocates that help drive new business opportunities with current and prospective clients – as well as the tools they’re using to do so.
If you liked this session, be sure to check out A New Category – The Relationship-Based Business by Kalev Peekna: http://bit.ly/12SfGDz
Man v Machine: How To Remain Relevant In An Automated WorldNavah Hopkins
A data backed guide on which tasks to own, share, and delegate to automation and machine learning in PPC. This was my Main-stage stalk at PubCon Pro Las Vegas 2019 and covered automation in creative, bidding, close variants, as well as touching on Facebook.
Programatic Buying - Media pitch Tonacity Kleur Hair DyeJanna Munn
Squared online Project 3 - Think like a brand.
This project demonstrates originality in the application of programmatic media buying and practical tools to design a
marketing strategy that delivers on a brand’s objectives
This document discusses the importance of customer experience for businesses. It notes that customer expectations have increased as markets have become more competitive and experiences have become a key differentiator. While both consumers and marketers recognize the value of unique experiences, there is often a gap between perceived and actual customer experiences. The document provides recommendations for improving customer experience, including going back to basics by focusing on customers, mapping the end-to-end customer journey, listening to customers, empowering employees to drive experiences, and making customer experience a strategic priority.
http://repeatbusiness-guaranteed.co.uk
t: 01202 233433
95% of UK consumers appreciate customer loyalty programs.
Loyalty programs are a great way of adding value to customer visits and giving them a reason to return in the future.
To create loyal customers who always use your business over your competitors you need to acknowledge their loyalty and reward them for their business.
Universal Studios faces challenges to remain competitive as consumer entertainment expectations change. New tactics could help Universal succeed in the next five years. These include partnering with Second Life to test new attractions virtually, using technology like RFID bracelets to improve the customer experience, expanding into emerging markets like India, and tying new innovative rides to upcoming movie releases. Properly implementing these tactics could help Universal strategically adapt to industry changes over the next five years.
Five simple steps to developing a digital marketing strategy - Digital DNAThe Tomorrow Lab
Andi Jarvis's presentation from Digital DNA in Belfast. Covering the A STAR model of digital marketing, this presentation shows the key steps in producing a digital strategy.
Restaurant marketing pro mobile presentationLandoc
How would you like to know how to ;
pack your restaurant on your slowest days?
get more repeat customers coming back more often?
run profit generating birthday clubs?
survey your clientele to find out exactly what they like most about your restaurant?
provide a user friendly experience for your customers?
and a lot more...?
Enjoy your learning experience with Nat Green's Mobile Marketing Strategies ! Here is the link to the WorkShop, you can use these slides as a reference. http://www.foodbusinessinterviews.com/?p=580
Welcome to the class and thank you for working with the FBI and for investing in your self! Please watch this episode to the end as there is a special offer to get your Mobile Marketing Campaign started Now. There will be much more to come and we look to tailor make our offerings to you. If you have any other food venture education desires for to help you round out your skill base and make your self more valuable as an employee, consultant, or entrepreneur.
Please welcome our Co-Host and guest to the show, Nat Green of Restaurant Marketing Pro. In this workshop we are going to teach you how to use low cost mobile marketing methods with, opt in text messaging, mobile websites, and restaurant apps, to get more butts in seats with these Mobile Marketing strategies. After watching this, you will know the nuts & bolts of a campaign, important calendar planning elements, 4:1 return on investment strategy, how to track and measure their success, and improving employee moral with sales competitions.
Thank you for watching the Restaurant Marketing Pro interview from Food Business Interviews. As a special thank you for watching, we’d like to extend to you some promotions that will help get you more repeat customers for your restaurant at http://restaurantmarketingpro.ca/FBI
This document summarizes a webinar about generating leads through contests and quizzes. It provides examples of successful lead generation campaigns run by home services, financial, real estate, automotive, grocery, education and healthcare companies. The webinar highlights top advertiser categories and goals, and offers resources for developing lead generation ideas and accessing guidance from success managers.
Café Neo is launching an awareness campaign to increase brand recognition and traffic to their coffee shops. The campaign objectives are to achieve 50% awareness, increase traffic by 25%, establish brand loyalty, and make Café Neo a regular stop for their target audience of young professionals aged 18-45. The campaign will utilize digital media like social media, videos, and influencers to launch with an intriguing teaser campaign called "#TheAffair". This will be followed by commercials and experiential activities to convert audiences and build advocacy for the brand through a comfortable yet sophisticated atmosphere and high quality affordable coffee.
Integrating Digital Media effectively into shopping mallsNeo Advertising
Christian Vaglio-Giors is co-founder, CEO and Chairman of Neo Media Group, a Swiss leading DOOH operator. Since 2003 Neo rolls out, operates and sells DOOH networks throughout Europe with a primary focus in retail in general and shopping malls in particular. Neo operates nowadays a network of 24,000 online DOOH faces across Switzerland, Germany, Italy and the Iberian peninsula. Prior to his DOOH career, Christian was Investment Banker advising tier-one global companies in merger & acquisition operations.
More at www.neomediagroup.com and www.neoadvertising.com
This marketing proposal summarizes Kleur Tonacity's plan to establish their new high-end home hair colouring product as a recognizable brand in the UK. They will generate awareness through traditional and digital campaigns to educate consumers that a salon-quality result is possible at home. Their strategy focuses on driving customers from awareness campaigns to their website and stores to experience the product. They identify their target audience as affluent professional women and will measure the success of their campaigns through sales and brand metrics.
The document outlines a confidentiality/non-disclosure agreement between Breeze Promotional Concepts Pvt. Ltd. and any viewer of the information. It states that the information is confidential and should only be used to evaluate a potential business relationship with Breeze Promotional Concepts. The viewer agrees not to disclose the information to third parties without written consent.
This document summarizes an online career fair hosted by Learning @ Time that featured speakers from various careers at Time Inc. including PR, sales, marketing, and more. The event provided tips for participating online, introduced three speakers and their roles at Time Inc., and encouraged participants to apply for open positions at the company.
What is marketing camp silicon valley vpw 1nov12MarketingCamp
This document advertises and provides details about an upcoming marketing conference called "Connecting Marketing Innovators". The conference will be held on November 3rd in Sunnyvale, CA and will focus on sharing best practices, learning about emerging tools and techniques, and networking among marketing professionals. Attendees will be able to propose topics and lead sessions on issues like social media, mobile marketing, data analytics and more. The event will use an unconference format where attendees drive the agenda.
Inside NetQin Mobile Inc. (NYSE: NQ) - By iChinaStockiChinaStock
China-based NetQin Mobile Inc. (NYSE: NQ) sells mobile security services via freemium model. Its primary users are feature phone and low-end smartphones, mostly to Chinese customers but also some internationally. Qihoo (NYSE: QIHU) is a key competitor.
Inside Renren Inc. (NYSE: RENN) - By iChinaStockiChinaStock
China-based Renren Inc. includes the real-name social network Renren, the games producer Renren Games, and the group-buying site Nuomi. Renren Inc. filed for IPO on the NYSE on April 15, 2011 under the ticker RENN. Report by iChinaStock.com
NetEase.com was founded in 1997 and went public on Nasdaq in 1999. It has three main revenue sources: online games (87.4% of revenues), advertising (11.2%), and value-added services (1.5%). NetEase operates popular games like Westward Journey II and licenses games from Activision Blizzard. It also runs the #1 portal in China, 163.com, and owns email/search/microblog platforms. Though profitable, NetEase faces challenges of heavy reliance on gaming revenues and increasing R&D costs in a competitive industry.
Booth Camp: Survival of the Fittest WBCS 3.11EXHIB-IT!
The document provides guidance on maximizing return on investment from trade show exhibitions. It discusses various stages of the trade show process from pre-show planning to follow-up after the show. Key recommendations include defining objectives, selecting the right shows, managing costs, promoting the event, effective staffing, creative booth design, in-booth activities to generate leads, qualifying prospects, and establishing a follow-up system.
The document provides guidance on effective promotions for downtown districts. It discusses the role of promotions committees in defining their market, identifying assets, and creating communication strategies. It also covers developing event calendars, including retail-driven, image-building, and signature events. Additional topics include sponsorship, fundraising, business engagement, evaluations, and co-op advertising opportunities like print, radio, and direct mail. The overall aim is to promote the downtown area through strategic planning and multi-channel promotions.
Smarter Event Marketing for Irish Event OrganisersMarino Fresch
This document provides tips for smarter marketing of events using various tools and strategies. It discusses using the four Ps of marketing - product, price, place, and promotion. Promotion strategies highlighted include using Facebook advertising effectively through targeting, custom audiences, retargeting, and lookalike audiences. It also discusses optimizing the ticket buying process and experience across mobile and desktop. Analyzing event data and insights from tools like Google Analytics and Eventbrite dashboards is recommended to improve performance.
Digital Impact The Two Secrets to Online Marketing SuccessVivastream
The document discusses challenges in digital marketing measurement and engagement. It proposes using magnetic content to attract, rather than distract consumers. Magnetic content should be unique, useful, well-executed, fun, and leverage the channel. Social media success relies on building trust and focusing on core fans. Mobile offers opportunities for real-time integration but measurement remains a challenge. Metrics should link marketing investments to perceptual, behavioral and financial outcomes.
Digital Impact The Two Secrets to Online Marketing SuccessVivastream
The document discusses challenges in digital marketing measurement and engagement. It proposes using magnetic content to attract, rather than distract consumers. Magnetic content should be unique, useful, well-executed, fun, and leverage the channel. Social media success relies on building trust and focusing on core fans. Mobile offers opportunities for real-time integration but measurement remains a challenge. Metrics should link marketing investments to perceptual, behavioral and financial outcomes.
Digital Impact The Two Secrets to Online Marketing SuccessVivastream
The document discusses challenges in digital marketing measurement and engagement. It proposes using magnetic content to attract, rather than distract consumers. Magnetic content should be unique, useful, well-executed, fun, and leverage the channel. Social media success relies on building trust and focusing on core fans. Mobile offers opportunities for real-time integration but measurement remains a challenge. Metrics should link marketing investments to perceptual, behavioral and financial outcomes.
Digital Marketing 101 for Arts Presenters: What you need to know about webs...TechSoup Canada
This document summarizes a webinar about digital marketing for arts presenters. It discusses optimizing websites for findability and usability. Key recommendations include focusing website content and design on visitor needs, ensuring the site is updateable, maintaining it ongoing with a budget, and tracking metrics with Google Analytics to measure success. The webinar encourages attendees to take specific next steps, like assessing their current website level or choosing a content management system.
Survival of the Fittest Booth Camp 2.10.11EXHIB-IT!
The document provides guidance on maximizing effectiveness at trade shows and exhibitions. It discusses several key areas: selecting the right shows based on objectives and target audiences; managing costs through budgeting and staff selection; promoting the event in advance; engaging attendees in the booth through activities, games and giveaways; qualifying leads; and following up after the show. The overall message is that success requires properly addressing all phases from pre-show planning to post-show follow up.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and creating mobile-friendly websites. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating viral reach and examples from American Express.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and making websites mobile-friendly. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating a communication dividend and examples from American Express.
This document provides an overview of MKTG INC, an experiential marketing agency. Some key points:
- MKTG INC creates brand experiences and engages consumers through various channels both online and offline to build real connections between brands and consumers.
- They develop "marketing ecosystems" using consumer insights to engage people through every possible channel. They have expertise in events, social media, digital solutions, and more.
- The agency has over 300 full-time employees and 6,600 brand ambassadors. They operate 42 field offices globally and execute events in 9 countries.
- MKTG INC has long-term relationships with many large brands like Diageo, Nike, Nintendo, P&G
Marketing And Social Media - Central South Manchester Nov. 09JohnKeys
This document provides an overview of marketing principles and social media basics to help attract customers to a website. It discusses defining marketing and differentiating it from sales. Key marketing concepts covered include market research, developing a marketing plan, market segmentation, analyzing competitors, and establishing a unique selling proposition. Traditional and digital marketing channels are compared, with examples of using social media like Facebook, blogs, and video sharing sites. Risks of social media are also briefly mentioned.
Attracting Customers To Your Site - Marketing and Social Networks - South Man...JohnKeys
Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline & online routes.
Presentation prepared to assist small business owners in the Downtown Momence, Illinois Historic District to devise a low-cost marketing strategy in a challenging economic environment.
The document provides an overview of trade show marketing best practices. It discusses defining objectives, pre-show promotion and planning, booth design trends, lead qualification and follow up strategies. Key metrics around trade show ROI are also presented to emphasize the importance of post-show follow up.
eMarketer breakfast - Digital Impact: Two Secrets to Online Marketing SuccesseMarketer
Join Geoff Ramsey (CEO, eMarketer) and Vipin Mayar (EVP, McCann Worldgroup), co-authors of the new book Digital Impact: Two Secrets to Online Marketing Success, as they outline creative approaches for engaging with consumers and share proven techniques for measurement that work for every digital channel. Following the presentation, Geoff & Vipin will take your questions in a relaxed Q & A format.
Sponsorship Secrets: What Every Event Organizer Needs to KnowDavid Adler
BizBash, Eventbrite and SponsorHub are excited to present the first webinar of this 3-part webinar series, "Sponsorship Secrets: What Every Event Organizer Needs to Know". During this free online event we'll introduce clear strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events.
Specifically, we will cover:
* What sponsors want and how to negotiate a win-win agreement
* Experimental marketing and how you fit in
* The differences and similarities between B2B vs. B2C sponsorships
* How the talent at your event affects sponsorships
* Various sponsorship technologies and how to improve the RFP process
* Understanding category exclusivity
The document provides an overview of modules for account leadership training, including understanding the client's business, agency, communication planning, and creative briefs. It covers topics like knowing the client, their market, competitors, and developing a communications plan through frameworks like SWOT analysis, Boston Consulting Group matrix, and ROI springboards. The document emphasizes rigor and imagination in developing creative briefs to provide direction while inspiring creativity.
The document discusses how individuals, small businesses, charities, causes, and large corporations are using social media effectively. It provides examples of how social media has been used to create and engage communities, crowdsource ideas, show solidarity, market products and services, run interactive campaigns, and measure the impact through key performance indicators. The key aspects discussed are identifying and empowering advocates, creating engaging social media content, setting clear objectives, and integrating digital and social presences.
Lashou IPO Roadshow - Chinese Daily Deal SiteiChinaStock
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Tudou (NASDAQ: TUDO) is one of China's leading online video sites. It plans to IPO on August 17 on NASDAQ and raise $174 million. Competitors include YouKu, Sohu TV, Sina Video, Qiyi, 56.com, and Ku6. Uploaded by iChinaStock.com
Inside Taomee (NYSE: TAOM) - By iChinastockiChinaStock
Taomee, one of China’s leading children’s online entertainment and media companies, is listed on the NYSE as “TAOM”. Taomee operates five virtual worlds for 5-15 year-olds, including “Mole’s World” and “Seer”. Presentation by iChinaStock.
Inside Tencent Weibo (0700.HK) - by iChinaStockiChinaStock
Tencent Weibo has emerged as the primary competitor to Sina Weibo in China's red-hot microblogging sector. In US terms, Tencent’s 90700.HK) social hub is as if AIM, MySpace, Facebook, and Twitter were owned by one company, and all cross-promoted and synced to each other. Presentation by iChinaStock.
Macro Market International Group is an independent business consulting firm focused on helping clients access the Chinese market. They provide services such as market reports, business intelligence, executive missions to China, and marketing and sourcing support. Their team of consultants has expertise in China and connections with Chinese government organizations and companies to provide resources and opportunities to clients.
Increase Energy Efficiency, Cut EmissioniChinaStock
Genesis Planet Saver Systems develops, manufactures, and sells the Genesis Catalytic System, a device that attaches to diesel and gasoline engines. It improves fuel efficiency and reduces emissions by recycling blow-by gases normally released during combustion and transforming them back into fuel through a catalytic process. Test results show fuel savings of 4-27% for engines equipped with the system, along with reduced maintenance costs and emissions.
Macro-Market is an independent provider of business intelligence on the China market and Chinese companies. We are committed to offering clients high quality information and in-depth analysis from international perspectives to provide access to the Chinese market, identify new business opportunities and find solutions to grow in China. Please visit our website: http://www.macro-market.com
The presentation was conducted by the senior VP of the Bank of China American Branches. The event was hosted by the Greater Cincinnati Chinese Chamber of Commerce.
Propadoo is the first of its kind online solution that systematically collects real-time testimonials, streams them to your website & social community and never forgets to ask your customers for referrals.
The document discusses how lifestyle choices impact health care costs and proposes tax changes. 84% of health care costs are related to lifestyle, with tobacco costing $3,400 per employee on average due to smoking breaks and sick days. Obesity costs $1,200 per employee. The document recommends a small tax increase on tobacco, fast food, MSG, and HFCS to influence health. It also suggests businesses receive tax deductions for investments that encourage domestic agriculture, materials production, energy efficiency, and healthcare promotion.
2. DIPIDEE Overview Dipidee connects vendors with unsold inventory to consumers open to spontaneous experiences at a great price. Mission Our mission is to introduce new consumers to businesses that deliver great experiences. Dipidee provides the ‘nudge’ that consumers need to try something new, and the channel for the vendor to reach the ‘accidental customer’. Values We value the spontaneous experiences that make life fun!
4. The Solution Connecting consumers with last-minute, spontaneous experiences at a great price.
5. Product Roadmap Phase 2 Expanded User Experience Customization Additional Vendors Phase 3 Intelligent Recommendations Mobile Ad Model LAUNCH Core Experience Technology Foundation Messaging Platform Oct 2009 Jan 2010 April 2010 Cost: TBD Cost: TBD Cost: TBD
6. Dipidee Gets to Know You! A Dippidee-Doer will complete a profile over time which allows Dipidee to customize offers and only push relevant data to mobile devices. Which one most describes you?The Sports FanI love Rock n RollMore Bach than BeerOn BroadwayFilm BuffPamper MeThe Stranger the BetterThe Romantic The AdventurerAre you single or married?Kids? How many?Do you like to plan group activities?How far are you willing to travel for a good time? When you go out, do you consider yourself to be: Cheap Thrifty Wish I had more The Big Spender Select these other services which interest you: Advice & Instruction Business & Computer Diet & Fitness Lessons & Tutoring Other Artistic Services Custom Crafts Interior Design Music & Poetry Photography Event Planning Graphic & Logo Design Home Improvement Services Media Editing & Duplication Printing & Personalization Restoration & Repair Electronics Jewelry & Watches Musical Instruments Web & Computer Services Other Services
7. Online Market Size Cincinnati represents approximately .7% of the national population The top 30 markets represent 60% of the national population Source: Compete.com
8. Local Web Site Traffic Many of these sites have heavy media and/or advertisement backing. Question: What resources do we need to generate unique visits our site? Bold: non-Cincinnati
9. Market Supply Assumptions Available Ticket Distribution Avg. Ticket Price $19 $24 $41 $37 $16 Recommendation: Concentrate sales efforts on high value tickets to drive average ticket price
10. *Assumes 1-10% of total ticket inventory is unsold and dipidee captures 10% of unsold inventory
30. Octoberfest Partnerships with ETA, CincyChic, CincyUpdate, Metromix, Cincinnati.com, DCI, CincyUSA.com, Momslikeme.com, GiveBackCincinnati, YPCincy.com, HYPE, other family-centered orgs Advertising Official Visitors’ guide (targets convention and out of town guests)
31.
32. Finance / Operations Information Technology Sales and Marketing 3C’s Inside / Outside Sales Application Development Strategy and Risk Management Customer Service Payment Transactions Business Development Product Development / Vision Product Development / Vision Product Development / Vision Responsibilities Shared Design Infrastructure AP/AR, Tax, Legal & Audit Marketing Project Management Facilities / Resources
41. Capital to support financial planFinance / Strategy Information Technology Sales and Marketing Finance / Strategy Information Technology Sales and Marketing Finance / Operations
42.
43. Build to fee basedNo per transaction $ Fee – unrealistic for small avg ticket Primary Costs Personnel – CEO/Sales, Designer, Developer Marketing – leverage inOneWeekend team - guerilla marketing, low cost
44. Breakeven Model (1 market) Is it realistic to achieve 367 transactions / day (11,169 / mo) realistic? Start with bootstrap model and build up ($1,000 marketing, rest in personnel) Will initial employees accept sweat equity and/or incentives in place of $’s?
86. new customer acquisitionBallet Cinci Playhouse in the Park Taft Theater Ensemble Theater Theater Guild Know Theater Mid Point Music Festival Zoo Museum Center Coney Island Art Museum Kings Island UC Sports Freedom Center Xavier Sports Miami Sports Cyclones Kentucky Speedway Riverbend Aquarium Symphony
91. 15,540 B-C businesses. 20% to 50% of these business can use our expertise. Historic Perspective: 100 people in one weekend – 3500 work hours Competition: National Local 3.5 million unique monthly visitors $199.00 M Operating revenue 2.4 million unique monthly visitors $86.00 M Sales 364,000 unique monthly visitors in1comps.pdf
93. Business Perceptions: Use of secondary ticket sales websites are on the rise: Local interested organizations: Cleveland Orchestra Consumer Perceptions: Local Consumer/user perceptions: Quality website distills trust and captures a sale Discounts can undermine perceptions of product quality 100% positive feedback – Cincinnati Reds & Cleveland Opera have both shown interest in the prospect.
94. Things to Consider Existing broker agreements Which organizations have savvy marketers
95. Intellectual Property(Assets & Protection Strategy) Domain N/A Logo Trademark Site Design Copyright Database N/A Proprietary Analytical processes Patent or trade secret
2 Part Problem in the MarketplaceVendorsHave excess, time-based inventoryExisting methods of selling excess inventory are ineffective and inefficientTrouble reaching new clientsConsumersLack of awareness of many of these opportunitiesRisk averse toward trying activities with high perceived costTrends are toward more last-minute purchasesConsumers are more likely to make impulse purchases if Find a “deal”Purchasing is convenient and easy
Didn’t account for: movie theatre tickets, winter seasonal events, fear fest, small venues, salons or other services
Many vendors have seasonal business40 large venues in CincinnatiHistoric100 experientially diverse individuals come together to create, develop and launch a company in one weekend. August 28, 2009- Start-up was narrowed down from a set of ideas.The idea “just in time” concept where we sell excess inventory or time anywhere from goods to services was conceptualized. The recognized problem was identified as excess inventory and unbooked or cancelled appointment time of service providers. The opportunity was recognized as the need of an efficient solution to connect Business with the consumer. August 29 2009- idea evolved into a broad concept of a Scheduler program and a ‘deal of the moment” concept. The focus being on last minute deals. The initial Short-term growth plan is to focus on Greater Cincinnati area. The initial focus of the business is to sell excess game and venue (including opera, theater, symphony etc…) tickets at the last moment. CompetitionStubHub (stubhub.com) – StubHub is an online marketplace for concert, sport, and broadway event tickets. 3.5 Million unique monthly visitors as of 7/2009 (Compete). $199.00 M Operating revenue, Estimate (Gale).TicketsNow (ticketsnow,com) – TicketsNow.com offers a safe, secure, and reliable online marketplace for ticket reselling. 2.4 Million unique monthly visitors as of 7/2009 (Compete). $86.00 M Sales, Estimate (Gale).RazorGator (razorgator.com) – RazorGator is an online marketplace for the reselling of sports, theater, and concert tickets, as well as vacation packages for various sporting events. 364,000 unique monthly visitors as of 7/2009 (Compete).Fandango (fandango.com) – Fandango entertains and informs consumers with exclusive film clips, trailers, celebrity interviews, fan reviews and news, while offering the ability to quickly select a film and buy tickets in advance. 10 Million unique monthly visitors as of 7/2009 (Compete).PerceptionsWebsite Usage Statistics79% of consumers prefer lesser-known businesses with quality websites over well-known businesses with poor websites.88% of consumers said the quality of the website is important to earn their trust about the business.http://www.sfusionblog.com/interesting-statistics-on-website-usage-brand-effectiveness-and-consumer-perception/Price discounts are by far the most common form of sales promotion employed by marketers, and their use has steadily increased in recent years. Existing studies suggest that framing an offer as a discount produces a reliable positive effect on consumer perceptions of value.Discounts have also been said to undermine perceptions of product quality.The price-quality literature suggests that discounts are most likely to induce negative quality inferences when no additional assurance of product quality is provided.should be better at communicating value to consumers than discountshttp://www3.babson.edu/Publications/JR/PastIssues/Volume81Issue1/Effects-of-Pricing-and-Promotion-on-Consumer-Perceptions-It-Depends-on-How-You-Frame-It.cfmInsight: include critic reviews of events, number of stars, past viewers personal reviews. (creates trust in the event to fight the perceived discount price is for a poor quality product) Email Alerts are viewed as spam and never received. Stubhub faced the problem and used a Goodmail certified email to bypass spam filters.Industry – Cleveland opera – think it’s a real good idea! TKTS NYCArts org don’t discount, you have savingsHighly educated, but low income!50% off high end tickets,1000’s available in a month!
Name Key Local VenuesIdentify capacity, event frequency, and seasonEstimated unsold ticket market supplyCalculate average cost per ticket
http://www.pittsburghlive.com/x/pittsburghtrMarket TrendsDipidee markets are movie theaters, sporting events, cultural arts, night life, and music venues. These markets are Furthermore, there are hundreds of thousands of service oriented companies in Cicinnati. In specific, there are approximately 37,000 small businesses in Cincinnati (source: D&B Database). Dipidee can approximate that there are 15,540 B-C businesses. 20% to 50% of these business can use our expertise. In general, there are fourty specific large venues selected by the sales team. Hundreds of thousands of customers attend these venues. More and more customers are looking online for tickets for various services. eMarketer.com projects that by 2013, there will be about a 30% growth in e-commerce. The estimated revenue for B2C e-commercs will be $319billion. Even if we cap half a percent of this market, we will have a viable organization. ib/s_472007.html
Response to Insights from SWOT / the Experience – The cheap limo