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Indroduction Cream Bell

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Indroduction Cream Bell

  1. 1. Devyani Food Industries Pvt. Ltd Company Profile and Products :
  2. 2. Mr. Ravi Kant Jaipuria Founder Chairman : RJ corp.
  3. 3. R J corp. <ul><li>R J corp. is a Rs. 2200 crores, reputed business conglomerate with diversified business interest in Beverages, Foods, Retail, Real Estate, Hospitality, Education and Institutions </li></ul><ul><li>R J corp. holds the distinction of being the largest franchise of PEPSI, PIZZA HUT, COSTA COFFEE In India </li></ul><ul><li>Some other noticeable and strong brands managed by R J corp. are KFC, BECKS, DPS (Delhi Public Schools) </li></ul>
  4. 4. Beverage business <ul><li>The group manufactures and markets Carbonated and Non-Carbonated Soft Drinks and Mineral Water under the Pepsi brand. The various flavours and sub-brands are Pepsi, Mirinda Orange, Mirinda Lemon, Mountain Dew, 7UP, Slice Mango, Slice Orange, Twister Evervess Soda and Aqauafina. </li></ul><ul><li>The group has in total 18 bottling plants in India & Nepal and is responsible for production, sales & marketing and contributes over 70% of Pepsi sales in India . </li></ul>
  5. 5. Food chains <ul><li>The group became the first franchisee for Yum Restaurants International [formerly known as PepsiCo Restaurants (India) Private Limited] in India. </li></ul><ul><li>YUM owns popular food chains like Pizza Hut and KFC </li></ul><ul><li>The group has exclusive franchise rights of YUM RESTAURANTS for Northern & Eastern India. </li></ul><ul><li>Out of 139 operational Pizza Hut restaurants, the group owns and run 56 Pizza Hut. And 14 KFC in the country </li></ul><ul><li>The group also owns and run 25 Costa Coffee. One of the most popular coffee chains from U. K. </li></ul>c
  6. 6. Education <ul><li>The group owns 3 Delhi Public School (DPS), out of which 2 is in Gurgaon and 1 in Jaipur in India. </li></ul><ul><li>Apart from DPS, the group has a JV with (Modern Montessori International ) MMI Singapore to open pre nursery schools in the country </li></ul><ul><li>The group has 51 percent equity in the new entity, Modern Montessori International (MMI) </li></ul>
  7. 7. Breweries business <ul><li>RJ corp tied up with world major brand “In bev” to bring the legend beer Budweiser and Becks in the country </li></ul><ul><li>Inbev has a portfolio of 200 brands. Few have them grown to be iconic like Stella Artois, Leffe, Hoegogarden, Tennenets </li></ul>
  8. 8. Milk, Dairy and Ice cream business <ul><li>R J corp. is also into the business of Production & Marketing of Milk, Dairy products and Ice cream. </li></ul><ul><li>These businesses have its operations in India and Africa. </li></ul><ul><li>While the Ugandan and African operations are managed and run by the Sameer Agriculture and Livestocks Ltd, the Indian operations are run by Devyani Food Industries Pvt. Ltd. </li></ul><ul><li>The two brands for Milk, Dairy and Ice cream business are Cream bell and Fresh Dairy </li></ul>c
  9. 9. Cream bell <ul><li>Cream bell ice cream was formed in a technical collaboration between ice cream major “Candia” of France and the Jaipuria Group (R J Corp.) </li></ul><ul><li>Cream bell Ice cream is a successful Brand. </li></ul><ul><li>Cream bell is amongst the top 5 ice cream brands of INDIA. </li></ul><ul><li>Team Cream bell has wide and in depth knowledge & understanding of Ice cream, Dairy and Dairy Products. </li></ul>c
  10. 10. Cream bell R&D and Quality control <ul><li>Cream bell has a strong team of R&D that constantly work on new product development and improvement on existing products </li></ul><ul><li>The quality compliance ensures that all ingredients to ice cream and packaging undergoes a rigorous quality check before production </li></ul><ul><li>The entire manufactures process also ensure that ice cream is untouched by during its entire manufacturing till it reaches hands of consumers </li></ul>c
  11. 11. Cream bell Distribution <ul><ul><ul><li>UP </li></ul></ul></ul><ul><ul><li>Rajasthan </li></ul></ul><ul><ul><ul><li>MP </li></ul></ul></ul><ul><ul><ul><li>Delhi </li></ul></ul></ul><ul><ul><ul><li>Haryana & Punjab </li></ul></ul></ul><ul><ul><ul><li>Himachal </li></ul></ul></ul><ul><ul><ul><li>J & K </li></ul></ul></ul><ul><ul><ul><li>Hyderbabad </li></ul></ul></ul><ul><ul><ul><li>GOA </li></ul></ul></ul><ul><ul><ul><li>Part Of Maharasthra </li></ul></ul></ul><ul><ul><ul><li>Chattisgarh </li></ul></ul></ul><ul><ul><ul><li>Jharkand </li></ul></ul></ul><ul><ul><ul><li>Bihar </li></ul></ul></ul><ul><ul><ul><li>Nepal </li></ul></ul></ul>Existing network New Planned
  12. 12. Cream bell brand Innovation <ul><li>Cream bell stands for innovation in Ice cream </li></ul><ul><li>And this core philosophy has guided the cream bell brand to strive, conceptualize and launch new & innovative products in this category </li></ul><ul><li>More over, the innovation is not only confined to products but also can be seen in Cream bell packaging, Communications etc. </li></ul>
  13. 13. Joostick <ul><li>“ Joostick” as the name suggests is real frozen juice on stick </li></ul><ul><li>Joostick is available in refreshing Nimbu Pani, rejuvenating Pine apple, exotic Strawberry </li></ul>
  14. 14. Maxxum <ul><li>Maxxum is premium ice cream launched in 2 flavours of </li></ul><ul><ul><li>Chocolate Vanilla </li></ul></ul><ul><ul><li>Chocolate Coffee </li></ul></ul><ul><li>While the “cream” used in Maxxum is made by extrusion process to give a richer and silkier experience, the outer surface is coated with thick layer of premium chocolate </li></ul><ul><li>Maxxum is packed in a flow wrap and further in rich mono carton </li></ul>Maxxum Coffee Maxxum Vanilla
  15. 15. <ul><li>Cream bell “Doubles” are premium vanilla ice cream layered with popular fruits flavours </li></ul><ul><li>The ice cream coated with fruits makes “Doubles” a lip smacking ice cream </li></ul><ul><li>The “Doubles” range includes </li></ul><ul><ul><li>Mango Doubles </li></ul></ul><ul><ul><li>Strawberry doubles </li></ul></ul><ul><ul><li>Litchi doubles </li></ul></ul>Doubles
  16. 16. <ul><li>“ Centre Treat” is range of innovative ice cream with hard and soft centre </li></ul><ul><li>It is one of the most delicious combinations of vanilla / chocolate ice cream dipped in chocolate sauce and crunchies with something interesting inside it </li></ul><ul><li>“ Centre” Treat is available in </li></ul><ul><ul><li>Hard chocolate centre </li></ul></ul><ul><ul><li>Rum soft centre </li></ul></ul><ul><ul><li>Orange soft centre </li></ul></ul>Centre Treat
  17. 17. Choco <ul><li>“ Choco” is an remarkably popular product from cream bell kitty </li></ul><ul><li>“ Choco” is coated with premium chocolate over vanilla or coffee ice cream </li></ul><ul><li>It is available in 2 mouth watering flavors of </li></ul><ul><ul><li>Choco Vanilla </li></ul></ul><ul><ul><li>Choco Krunch </li></ul></ul>
  18. 18. Kulfi <ul><li>“ Kulfis” from Cream bell are richer, smoother and delicately silkier </li></ul><ul><li>Cream bell offers range of 3 mouth scrumptious kulfis namely </li></ul><ul><ul><li>Rose Kulfi </li></ul></ul><ul><ul><li>Kewra Kulfi </li></ul></ul><ul><ul><li>Pista Kulfi </li></ul></ul>
  19. 19. Licks <ul><li>“ Licks” are nothing but highly refreshing ice candies in </li></ul><ul><ul><li>Mango, </li></ul></ul><ul><ul><li>Orange </li></ul></ul><ul><ul><li>Cola and </li></ul></ul><ul><ul><li>Lemon Flavours </li></ul></ul>
  20. 20. Slurpy <ul><li>“ Slurpy” are flavorsome ice creams cones with mix of Fruits, Nuts and delicious sauces </li></ul><ul><li>Wrapped in a wafer, “Slurpy” is available in 3 inviting range namely </li></ul><ul><ul><li>Pista </li></ul></ul><ul><ul><li>Chocolate </li></ul></ul><ul><ul><li>Butter </li></ul></ul>
  21. 21. Ripples <ul><li>“ Ripples” are premium vanilla ice cream that’s decorated up with premium yummy toppings </li></ul><ul><li>The three most liked flavor in “Ripples” are </li></ul><ul><ul><li>Chocolate Ripples </li></ul></ul><ul><ul><li>Strawberry Ripples </li></ul></ul><ul><ul><li>Multi Ripples </li></ul></ul>
  22. 22. Chops <ul><li>Cream bells “Chops” are delicate combination of different flavors of ice cream with plenty of dry fruits on edges </li></ul><ul><li>The two popular range includes </li></ul><ul><ul><li>Malai Chop (Rose, Kesar, Kewra Ice Cream with Pista and Almonds) </li></ul></ul><ul><ul><li>Cassatta Chop (Chocolate, Vanilla , Strawberry with Cashews and Cake) </li></ul></ul>
  23. 23. Cups <ul><li>Cream bells also offers Indian and International favorites in Single serving Cups , </li></ul><ul><li>The Indian range includes </li></ul><ul><ul><li>Vanilla, Strawberry, Butter Scotch, Mango </li></ul></ul><ul><ul><li>Kesar Badam, Fruit bonanza, Mango </li></ul></ul><ul><li>The exotic range in cup is part of cream bell Fantasia </li></ul>
  24. 24. <ul><li>Sacch Mucch Aam is real mango on a stick </li></ul><ul><li>One Sacch Mucch Aam is equivalent to one real mango </li></ul><ul><li>Extremely good product for mango lovers </li></ul><ul><li>Available for all12 months </li></ul>Sacch Much aam
  25. 25. Party Packs (1+1 free) <ul><li>Cream bell party pack is available in 11 popular Flavors in a offer of buy one get one free </li></ul><ul><li>Vanilla </li></ul><ul><li>Strawberry </li></ul><ul><li>Chocolate </li></ul><ul><li>Mango </li></ul><ul><li>Pista </li></ul><ul><li>Butter scotch </li></ul><ul><li>Vanilla Choco Chip </li></ul><ul><li>Kesar badam </li></ul><ul><li>Tuti Fruity </li></ul><ul><li>3 in one </li></ul><ul><li>Fruit Bonanza </li></ul>Vol : 700 ml, weight 357 gm Price Range : Rs 95 to Rs 130
  26. 26. Premium <ul><li>Premium, is premium ice cream </li></ul><ul><li>The 900 ml, Premium is available at Rs 99/- in a premium packing </li></ul><ul><li>Available in 5 exotic flavours </li></ul><ul><ul><li>Orange Tang </li></ul></ul><ul><ul><li>Chocolate Choco Chips </li></ul></ul><ul><ul><li>Zafrani Pista </li></ul></ul><ul><ul><li>Crunchy Butter scotch </li></ul></ul><ul><ul><li>Natural vanilla </li></ul></ul><ul><ul><li>Pineapple chocolate </li></ul></ul><ul><ul><li>Cashew caramel </li></ul></ul>
  27. 27. Golden Fantasy (Ice cream cake) <ul><ul><li>Product </li></ul></ul><ul><ul><li>Golden Fantasy is a premium ice cream cake in which vanilla ice cream is sandwiched between vanilla cakes and strawberry sauce. </li></ul></ul><ul><ul><li>Golden Fantasy is topped with Golden cashew nuts </li></ul></ul><ul><ul><li>Packaging : Mono carton Box </li></ul></ul><ul><ul><li>1000 ml/525gm </li></ul></ul>Strawberry sauce Vanilla ice cream Golden Cashew Nuts Vanilla cake
  28. 28. Black Forest ( Ice Cream Cake) <ul><ul><li>Product </li></ul></ul><ul><ul><li>Black Forest is a premium ice cream cake, in which vanilla ice cream is sandwiched between Chocolate cakes. And is topped with rich chocolate sauces </li></ul></ul><ul><ul><li>This cake is covered with chocolate flakes.. </li></ul></ul><ul><ul><li>Packaging : Packaging : Mono carton Box </li></ul></ul><ul><ul><li>1000 ml </li></ul></ul>Chocolate Sauce Chocolate Cake Vanilla Ice Cream Chocolate Flakes
  29. 29. <ul><li>Product : </li></ul><ul><ul><li>Belgian Chocolate is Delicious chocolate ice cream with crush of worlds best known BELGIAN CHOCOLATE in its smoothest form </li></ul></ul><ul><ul><li>An international Favorite </li></ul></ul><ul><ul><li>Packaging : Premium Tall Tubs </li></ul></ul><ul><ul><li>Volume : 750 ml </li></ul></ul>Belgian Chocolate Chocolate Ice cream Crushed pieces of Belgian chocolate
  30. 30. <ul><li>Product : </li></ul><ul><ul><li>Choco Coffee Almond Fudge –is full of Almonds, Almonds, Almonds and more roasted almonds swirled with mesmerizing chocolate sauce </li></ul></ul><ul><ul><li>Try for a never before experience </li></ul></ul><ul><ul><li>Packaging : Premium Tall Tubs </li></ul></ul><ul><ul><li>Volume 750 ml </li></ul></ul>Choco Coffee Almond fudge Almonds Chocolate sauce Chocolate Coffee Ice cream Chocolate
  31. 31. <ul><li>Product : </li></ul><ul><ul><li>Strawberry farm is Fresh and Premium strawberry ice-cream with chock full of ripe strawberry pieces and its seed </li></ul></ul><ul><ul><li>Try out for a never before experience </li></ul></ul><ul><ul><li>Packaging : Premium Tall Tubs </li></ul></ul><ul><ul><li>Volume : 750 ml </li></ul></ul>Strawberry Farm Premium Strawberry Ice Cream Strawberry pieces and tasty seeds
  32. 32. King Alphanso <ul><ul><li>Product </li></ul></ul><ul><ul><li>King Alphanso is Premium Mango ice-cream with chock full of juicy and sweetest pieces of mangoes from Ratnagiri </li></ul></ul><ul><ul><li>Packaging : Premium Flat Tubs </li></ul></ul><ul><ul><li>Volume : 800 ml </li></ul></ul>Premium Mango Ice cream Real Mango pieces
  33. 33. Figs n Honey <ul><ul><li>Product </li></ul></ul><ul><ul><li>Figs and Honey is a blend of premium vanilla Ice cream with real Figs and Natural Honey </li></ul></ul><ul><ul><li>Packaging : Premium Flat Tubs </li></ul></ul><ul><ul><li>Volume : 800 ml </li></ul></ul>Figs and Vanilla Ice cream Natural Honey
  34. 34. Litchi Caramel <ul><li>Product : </li></ul><ul><ul><li>Litchi Caramel is a rich litchi ice-cream topped with Caramel sauce with chock full of juicy pieces of Litchi </li></ul></ul><ul><ul><li>Truly a Connoisseur delight </li></ul></ul><ul><ul><li>Packaging : Premium Flat Tubs </li></ul></ul><ul><ul><li>Volume : 800 ml </li></ul></ul>Litchi Ice cream And caramel sauce Juicy Litchi pieces
  35. 35. <ul><li>Cone for Rs. 25/- </li></ul><ul><ul><li>Chocolate Coffee Almond fudge for </li></ul></ul><ul><li>100 ml Premium Cups for Rs. 20/- </li></ul><ul><ul><li>Belgian Chocolate </li></ul></ul><ul><ul><li>Strawberry Farm </li></ul></ul><ul><ul><li>King Alphanso </li></ul></ul><ul><ul><li>Chocolate Coffee Almond fudge </li></ul></ul>Fantasia Cups and one
  36. 36. <ul><li>Mickey Stick is an innovative Mickey shape ice cream </li></ul><ul><li>Micky Stick is a Premium Vanilla Ice Cream with rich chocolate coating </li></ul><ul><li>This product targets at kids and is launched under Cream bell Disney brand </li></ul><ul><li>Price : Rs 15 </li></ul><ul><li>Unit : 10 Pcs </li></ul><ul><li>Packaging : Flow wrap </li></ul>Mickey Stick
  37. 37. Kaccha Aam and Pakka Aam <ul><li>Product : Real Alphonso mango pulp mixed with Kachha Aam </li></ul><ul><li>Taste : Un-beatable refreshing taste </li></ul><ul><li>TG : KIDS and Mango lovers </li></ul><ul><li>MRP : Rs 10 only </li></ul>Pakka Alphonso mango pulp Kaccha Aaam
  38. 38. Product : Fruity Jelly Bits Blended Vanilla Ice Cream Succulent pieces of orange , raspberry , black currant and pineapple fruits flavored jelly added with cashew nuts smoothened in Vanilla Ice Cream
  39. 39. CREAM BELL:-India’s Best Ice Cream
  40. 43. Thanks !

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