Verghese Kurien was the founder of Operation Flood and the National Dairy Development Board in India. He helped establish the Amul cooperative model that transformed India's dairy industry. Some key points: - He helped establish the Kaira District Co-operative Milk Producers' Union (Amul) in 1946 which introduced a cooperative model for milk production and marketing. - He led Operation Flood from 1970-1997, which made India the largest milk producer in the world through dairy cooperatives and increased milk availability nationwide. - The Amul model demonstrated that farmers' cooperatives could successfully market milk and milk products against large corporations through economies of scale, quality standards, and marketing strategies.

1. Managerial Process SkillsProfessor Deepa Nair

2. Group MembersFaizan Ashrafi – 02Uday Chaudhary – 04Mahesh Chawade – 06Aditya Deshpande – 08Manali Gandhi – 10

3. EntrepreneurMr. Verghese Kurien

4. Mr. Verghese KurienBorn – 26 November 1921at Kozhikode Kerala A.K.A – Father of White Revolution in India Bachelor of science (Physics) from Loyola College, Madras in 1941BE (Mechanical) 7th rank from Madras University in 1944Special studies in engineering from the TISCO at Jamshedpur 1946Specialized training in dairy engineering at the National Dairy Research Institute, BangaloreMSc (Mechanical engineering) with specialization on dairy engineering from Michigan State University in 1948

5. Entry at AMULPosted as a dairy engineer at a government creamery, Anand, in May 1949. The same time Kaira District Co-operative Milk Producers' Union (KDCMPUL) was fighting a battle with the Polson Dairy, which was privately owned. Fed up with the creamery, he helped Shri Tribhuvandas Patel, the Chairman of KDCMPUL, to set up a processing plant. This marked the birth of AMUL.

6. He was the chairman of ‘Gujarat Co-operative Milk Marketing Federation Ltd.’ which is the apex organization managing the Amul brand. From the White Revolution in 1966 Verghese Kurien’s Amul experiment in Gujarat soon blossomed into the much larger Operation Flood, spread over 23 states, 170 districts and 90,000 village cooperatives. It changed India from an importer to the world's largest milk producer and exporter.

7. Changes brought about at AMULTribhuvandas Patel organized the 200-odd milk producers of the surrounding Kaira district into a cooperative for supplying milk to the government-run Bombay Milk Scheme. Kurien infused the new organization with his expertise in modern technology, management, powerful marketing and branding strategies, while preserving the cooperative spirit of the venture. Skeptics had their doubts: Could 'natives' handle sophisticated dairy equipment? Could western-style milk products be processed from buffalo milk? Could a mere farmers' cooperative market butter and cheese to sophisticated urban consumers?

8. The Amul team confounded the cynics by processing a variety of high-grade dairy products, for the first time from buffalo milk, and marketing them nationally against competition from corporate rivals.

9. Operation FloodDr Kurien's major engagement was with Operation Flood, a successful multipurpose programme that turned scarcity into surplus, popularly known as the White Revolution. Operation Flood ran under Kurien's leadership in three phases for 26 years, with three principal objectives: Making dairying India's largest self-sustainable rural employment programmeBringing India close to self-sufficiency in milk productionTrebling the nation's milk production within a span of two-and-a-half decades to make India the world's largest milk producer

10. Hurdles Faced The "milk lobby“ - the powerful dairy traders and local panchayat and zilla politicians – who controlled of the milk trade, which the cooperative threatened. Kurien's cooperative venture was built on a simple but compelling logic — mass consumption and mass production must go hand in hand to bring all round prosperity.He led the producers in their struggle for command over the resources they created, a struggle to obtain equitable returns and a struggle for liberation from dependence on middlemen, a struggle against exploitation. It was an impossible task, and at times he faced threats to his life.

11. The result was the now famous Amul pattern evolved by Kurien. It became a global role model for dairying as an instrument of rural development. In India the model has been extended to other commodities like edible oil, fruits, vegetables and salt.

12. Today Members:13 district cooperative milk producers' Union

13. No. of Producer Members: 2.79 million

14. No. of Village Societies: 13,328

15. Total Milk handling capacity:11.22 million litres per dayMilk collection (Total): 3.05 billion litres

16. Milk collection (Daily Average): 8.4 million litres

17. Milk Drying Capacity: 626 Mts. per day

18. Cattle feed manufacturing Capacity: 3500 Million tonnes per dayGujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization.

19. Everyday Amul collects 4,47,000 Liters of Milk.

20. Today this movement is being replicated in 70,000 villages in over 200 districts in India.Turnover rose from Rs 6,711 Crore in 2008-09 to Rs 8,005 Crore in 2009-2010, showing a growth of 19.30 %

21. Today 173 milk producers cooperative unions and 122 federations are a part of AmulIdeology“ I am like a cat, throw me wherever you want to, I will land on my feet.. ” “ Eight hours for dairy, eight hours for your family and eight hours for sleep ” “ My philosophy in life is to do as much good as I can to those who are less fortunate, But I would like to live my life as a common man ” Quotes Dr. Kurien…

22. CSR ActivitiesCGMMF formed the “Amul Relief Trust”(ART) under Dr. V. Kurien in 2001 with a donation of Rs.50 mn for reconstruction of the school buildings damaged in the 2001 earthquake in the Kutch area. The Trust reconstructed 6 schools damaged by the above earthquake at a cost of Rs.41.1 mn in Kutch area Four of these schools started re-functioning within 2 years.