This document discusses amplitude modulation (AM) and its implementation using Texas Instruments DSPs. It defines AM as altering the amplitude of a carrier signal by an input message signal. The frequency of the carrier is usually much greater than the highest frequency of the message signal. The document covers the AM envelope, spectrum, modulation scheme, and demodulation techniques including square-law demodulation and coherent demodulation. It also describes simulating and implementing AM modulation and demodulation on a DSK6713 board in real time.