A lightning talk given at the ILI 2018 conference at London Olympia on 16-17 October 2018. The talk gave advice on being a designated live tweeter or event amplifier. See also: - Wakelet links on Amplifying events with social media http://bit.ly/AmplifyEventLinks - brief overview of talk https://www.infotoday.eu/Articles/Editorial/Featured-Articles/Amplifying-an-event-using-social-media-126906.aspx

1. Amplifying your event:
Who, What, Where, When,
Why and How?
Alison McNab, University of Huddersfield,
UK
@alisonmcnab / @hudlib
#ILI2018
B202

2. Overview
◎ Preparation
◎ Tech and content
◎ At the event
◎ After the event
◎ Further resources

3. Preparation
◎ Tech
◎ Content

4. Tech
◎ Use two devices
○ Connect both to wifi when you arrive
◎ Bring spare power pack for device(s)
◎ Use several Twitter apps
◎ Know how to turn off sound on devices

5. Content
◎ Produce a Twitter crib sheet
◎ Draft and/or schedule some tweets
◎ Tweet to say you will be live-tweeting
○ use #MyEvent hashtag
○ pin that tweet to Twitter profile
◎ Think about the timing of scheduled
tweets
○ include room details
◎ Should you use a second hashtag?

6. Scheduling tweets
◎ Twitter advertiser account needed
on native app
◎ Schedule using Tweetdeck,
Hootsuite or an app like Twuffer
◎ Find the shortcuts that work for you

7. At the event
◎ Find a comfortable seat
◎ Do I need to edit any scheduled tweets?
◎ Check battery level in devices
○ Plug in power pack when device reaches
50%
◎ Log in to wifi with both devices
◎ If the speaker says “don’t tweet this” – then
don’t

8. After the event
◎ Are there any tweets that I want to
delete?
◎ Review the hashtag for the following
week
◎ Capture tweets in Wakelet (or
alternative)
○ Check accidental alternative hashtags
eg #ili18
◎ Tweet your wakelet / blog post /
reflections
◎ Thank the organisers and sponsors!

9. Further resources
http://bit.ly/AmplifyEventLinks

10. Any questions?
Alison McNab
@AlisonMcNab
A.McNab@hud.ac.uk