Rapping has its roots in African griots and Jamaican toasting traditions. In the US, Gil Scott-Heron influenced early rappers. In the 1970s, Kool Herc brought rapping to hip hop parties. Melle Mel and Run DMC pushed rap to new levels in the 1980s with socio-political and aggressive lyrics. The 1990s saw East Coast rap become more aggressive while West Coast adopted a laid back style, popularized by artists like Snoop Dogg, Tupac, and Notorious B.I.G. whose deaths fueled East/West rivalries. Eminem and 50 Cent brought rap to the mainstream with less violent content in the 2000s. Grime developed