Rap music has its roots in West African and Caribbean folk traditions of the late 19th century, where stories were told rhythmically with drum beats. In the 1970s in the Bronx, New York, DJs like Coke La Rock, Afrika Bambaataa, and Grandmaster Flash helped develop hip hop music and culture. Rap exploded in popularity in the 1980s with artists like Kurtis Blow, Beastie Boys, and LL Cool J, and gained more mainstream exposure through shows like "Yo! MTV Raps" in 1988. The 1990s saw the rise of influential rappers like Tupac Shakur, The Notorious B.I.G., Jay-Z, Missy Elliott