Ame Organic is developing products to reverse aging through an amalgamation of latest technology and ancient Ayurveda principles. It is focusing on the gut-brain-skin axis with in-house R&D to create non-invasive and natural products. It has launched a skin care range and plans to launch gut-related products by September 2023. Ame Organic aims to achieve Rs. 4.4 crore in revenue in its first year by selling these products online and through partnerships with stores.

1. Ame Organic
The science of Reverse aging
Powered by ethical, non-invasive, non-abusive,
bio-hacking tools

2. THANK YOU

3. ● In 2020, The number of people
aged 60 years and older
outnumbered children younger
than 5 years.
● The pace of population aging is
much faster than in the past.
● By 2030, 1 in 6 people in the
world will be aged 60 years or
over.
AGING - THE BIGGEST PROBLEM WORLD IS HEADING FOR

4. What does science says about Ageing?
Aging refers to the physiological changes we experience during our lifespan. It’s also an inevitable part
of life.
There are currently more than 300 theories on why we age. In general aging can be categorized in two
types:
1. Cellular Aging
2. Damage-Related and Environmental Aging
Ayurveda, one of the world's most authoritative mind-body-spirit medicinal systems, offers various
concepts of the aging process. This system of medicine includes ingredients and therapies for healthy
aging so as to create an optimal health and lengthen an individual's health span by living in harmony
with nature.
At Ame organic, we are using an amalgamation of latest technology and ancient Ayurveda (derived
from Charak Samhita) to develop innovative products for reverse ageing.
Source: https://www.healthline.com/health/why-do-we-age#forms-of-aging

5. Some young adults
are aging three
times faster than
others
Feeling Stressed?
How Your Skin, Hair
And Nails Can
Show It
Stress degrades
sperm quality,
study shows
Stress affects the
balance of
bacteria in the
gut and immune
Source: Published studies and articles in ScienceDaily
Stress is making all of us Age faster;
Fountain of youth?
Dietary supplement may
prevent and reverse
massive brain cell loss
Cellular rejuvenation
therapy safely
reverses signs
of aging in mice
Scientists reverse
aging in human cell
lines and give
theory of aging
Manipulating
stress response in
cells could help
slow down aging
But we can slow down the process!
Aging can be categorized into two types and due to two types of factors:
Intrinsic aging vs. extrinsic aging
Intrinsic aging is a genetically predetermined process that occurs naturally. Extrinsic aging is a
result of outside factors chosen by you, such as where you live, your stress levels, and your
lifestyle habits.

6. How would you like to age?
Like this? Like this?
OR

7. Our USP is that we are working on all 3 axis for comprehensive wellness (Gut–Brain–Skin Axis) through our in-house
R&D lab for REVERSE AGEING
Independent Studies:
https://pubmed.ncbi.nlm.nih.gov/20113345
https://www.dermstore.com/blog/mind-body-skin-connection/
https://www.nutritioninsight.com/news/beauty-from-within-shifts-to-holistic-health-with-focus-on-gut-skin-axis-and-immunocosmetics.html
Gut-Brain-
Skin Axis
with in-
house R&D
Lab
Non
Invasive
and Non
Abusive
Lab
certified
products
Ethically
sourced
Vegan
Gender
Neutral
100%
Natural
Comprehensive wellness
Are you ready to REVERSE AGE?

8. Prescriptive Solutions
Prevention is better than Cure
Skin applicators Gut solutions Meditative Mind Value Added Services
Reverse Ageing:
Gender Neutral
(Day and Night combo)
Probiotics Range:
Daily dose of
micronutrients
AI powered Skin, Hair
and stress tests to give
personalized services
Guided Meditations
(access using QR code
on product label)
UV Protection & UV
Damage control
protection
(patented formula)
Memory power and
Brain Boosters
Metraverse 3D Avatar
on Mobile App to
suggest right products
Mind Spa for multi-
sensory experiences
(Prototype tested)
Hair Growth
Boosters Range
Nutraceuticals Range:
For Women
For Men
Personalized Mobile
App
Club Ame
(Community level
engagements including
counselling sessions)
Environment Protection
Range
Special Nutrients for
teens & pre-teens:
Dental health, ODHD
Disorder…
Need based
personalized services
in Mind Spa
Gratitude Journal

9. Our Growing team
Nandita Sharma
Founder
Serial Entrepreneur with 30
years of deep experience in,
Beauty, wellness and health
sector.
Megha Khetarpal
Co-Founder
Finance and Technology
expert with over 18 years
of corporate experience
in India and International
markets.
Gaurav Joshi
Advisor
An alumni of IIT Bombay
& IIM Ahmedabad. With
ample CXO level
experience and advises
us on our strategy.
Mitluv Semwal
Legal & Compliance
Head
Law Graduate from
NALSAR Hyderabad with
expertise in Corporate Law.
Neelam Kaushal
Operations Head
Gets things done!
Great eye for detail
and excellent
interpersonal skills.

10. We Seek Your Support for
● GTM (GO TO MARKET)
● TECH DEVELOPMENT
● R&D FACILITY DEVELOPMENT

11. THANK YOU

12. ANNEXURE

13. Expansion Plan
Online and offline sales strategy focussed on India
(FY2022 onwards)
International Expansion starting with Dubai
(FY 2023-24 – Q3)
Further international expansion to the US, Asian and
European markets (FY 2024-25)

14. Our Market Size – Overall
TAM Value = $4.7TN
SAM Value =
$2.1TN
Key (information based on Health and wellness Market Report, Jan’23 by Research Dive - Details in Annexure):
TAM = Total Addressable Market Value
SAM = Serviceable Addressable Market Value - ~45% lies in Beauty & personal care and Health & Wellness Food
The global health and wellness
market was valued at $4.7 trillion in 2021
and is expected to reach over $12.8 trillion
by 2031, growing at a CAGR of 10.9%.
The biggest regional market is Asia
Pacific with 34% market share and India
is ~17% of the total $4.7 trillion.

15. Our Competitors
Metrics Ame organic Kama Ayurveda Forrest
Essentials
82e TAC
Gut-Brain-Skin
Axis
In-house R&D
Labs
Partnership
AI powered Mobile
App
WIP
Focus 29-49 Age group
Premium segment
Premium Premium Premium Mass Market
Country India India, UK India, UK India India
Founded In 2022 2002 2000 Nov’2022 July’2021
Latest Funding
Round
--- $14.3M Series B
in Mar’2019
$7.6B Estee lauder
for 15% 2008
$7.5M Seed round
in Dec’2022
$12.2M in series A
in Mar’23
No
Yes

16. Our Market Size – INDIA
Key:
TAM = Total Addressable Market Value based on Health and wellness Market Report, Jan’23 by Research Dive (Details in Annexure)
SAM = Serviceable Addressable Market Value - ~25% lies in our category
SOM = Serviceable Obtainable Market Value (2% of SAM)
TAM Value = $260BN
SAM Value =
$65BN
SOM
Value =
$650MN
According to Numb Research – an Indian market research firm –
India’s 443 million millennials spend an average of Rs 4000 per
month on health and wellness services and products (Feb’2021).
Metric Monthly
Number of Millennials (MN) 443
Per person Spend (INR) 4,000
Total Spend (INR MN) 1,772
Total Spend ($ BN) 21.61

17. Revenue Projections – Next 3 years
Category FY2023-24 FY2024-25 FY2025-26
Skin care 4.4 29 68
Gut based 9 22
Mind Spa - 2 10
Total 4.4 40 100
Gross Revenue in INR Cr
In the first year, we will be ploughing back revenue in R&D and brand building
Year 2 revenue will be used for International expansion especially in Dubai and the US
From third year onwards, we will start becoming EBITDA positive

18. Jan’2022 May’2022 Dec’2022 Apr’2023 Jun’2023 Mar’2024
R&D and work
started on 1st
range of skin care
products
Age reversal skin
care launched in
market with tie-ups
with two premium
stores ranges
Excellent feedback
from initial customers
validated the market
Product listed
on Amazon
Product listed on
Nykaa and
Purplle
Trademark
granted in class
III in March’23
Launch Mobile App
Launch Gut related
products
In-house R&D Lab
Our Go-To-Market Strategy – Timeline View for next 1 year activities
50K+ insta followers
10K App downloads
Registered in
Dubai
Online Sales
booster through
performance
marketing

19. Our Journey So far
PRODUCT
• Launched Skin care
range with 20+
products
• Gut related products
are being market
tested and will be
launched by Sept’23
PRESENCE
• ONLINE : Amazon,
Flipkart (already
available) and Nykaa
& Purplle (By 15th
April)
• OFFLINE : Available
on ~10 stores in
Bangalore and Mysore
R&D
• Certifications: DFRL,
CFTRAI, ISSO-2001,
GMT
• Trademarks :
Trademark Published
in Class III Mar’23,
Applied in Pharma &
Food
Revenue
• Actual FY2022-23 :
Gross Sales = 15 Lacs
• Planned FY2023-24 :
Gross Sales = 4.4 Cr

20. What we will do
• 100% Natural
• Cruelty free
• Gender neutral
• Top labs Certified products
• Give back to society
What we will not do
• Compromise on quality
• Using sugar based, color
based products, artificial
ingredients or preservatives
• Using toxic, invasive or
abusive substances
We will always stand by our first principles

21. https://www.researchdive.com/152/health-and-wellness-
market#:~:text=A.,reach%20%2412%2C850.3%20billion%20by%202031.
Annexure