Global Positioning System (GPS) uses satellites and computers to determine the latitude and longitude of a receiver on Earth. Location based services (LBS) use the physical location of mobile devices. Popular LBS apps include maps, local search, weather, and check-ins. Over 55% of smartphone owners use their phones for location-based directions or recommendations. The mobile LBS market is projected to grow significantly in coming years.

2. What is GPS
GLOBAL POSITIONING SYSTEM
• A navigational system involving satellites and computers that can determine the
latitude and longitude of a receiver on Earth by computing the time difference for
signals from different.. satellites to reach the receiver

3. What is GPS?

4. How are Location Based Services Used?
• Roadside Assistance:
– Location-enabling the phone call when your car breaks down, reduces call time,
more ef cient for caller
• Financial Fraud Detection:
– Use mobile phone location as a proxy for users location which should match card
transaction location
• Remote Betting:
– Legally place a race/sportsbook wager from your mobile phone, which location
con rms is in the state of NV, more people will place bets

5. More Familiar Uses of LBS
• Any service that uses the physical real-world location of your mobile phone (or other
device).
• Many of the top mobile apps use LBS:
– Maps
– Local search
– Local weather
– Local news
– Local time!
– Local deals
– Check-in
– Social Networking
– Games

6. Why Should You Know About LBS?

7. Why Should You Know About LBS?
55% of smartphone owners use
their phones to get location- based
directions or recommendations

8. Smartphone Activities

9. THE LOCATION BASED SERVICE

10. FOURSQUARE

11. FOURSQUARE

12. FOURSQUARE

13. RECENT UPDATES TO SITE | REAL TIME MAP

14. RADAR

15. SAVE TO FOURSQUARE

16. FOURSQUARE APP GALLERY

17. Foursquare API Use at Hackathons

18. DONTEAT.AT

19. LOCALUNCLE

20. POORSQUARE

21. OTHER LOCATION BASED SERVICES

22. GLYMPSE

23. TAGWHAT

24. UBER.COM

25. DECOBIKE

26. MEETMOI

27. GROUPON

29. Social Local Mobile
• SoLoMos are mobile phone applications that combine social networking and location
data.
• SoLoMo is a combination of the words social, location or local, and mobile. These
apps concentrate on local areas making geo-local engagement possible.

30. What is Geo-Fencing
A virtual perimeter around a physical location of interest that automatically triggers an
action

31. How is Geo-Fencing Used
• Cell re – triggers noti cations for available coupons at nearby grocery stores like
Safeway
• CBS Outdoor – display customized Intel SmartTV billboard ads for end users when
they approach Penn Station NYC

32. Projections

33. The mobile locations based services market in
North America is forecast to grow from $620
million in 2010 to $ 710 million in 2016.

34. Mobile Ad Spending In The U.S. Expected To Grow 65 Percent In 2011
To $1.2 Billion

35. THANK YOU