Hannah Rudman provides a summary of trends related to digital technology and social media. She notes that digital connectivity is increasing globally through various devices and platforms. Rudman also discusses how people want to participate and create online rather than just consume content. Finally, she suggests that organizations develop social media strategies focused on connecting with users and building relationships with them.
An overview of the socio-economic and cultural behaviour trends that Brinkburn Music's audiences are experiencing, and that cultural organisations are reacting to
FUTURE FACTORS 2014: 10 provocazioni per un futuro sempre più connesso e inte...We Are Social Italia
Le persone in tutto il mondo sono sempre più connesse a internet, ovunque si trovino e qualsiasi sia il momento della giornata. Ma cosa significa tutto ciò per il futuro?
Abbiamo cercato di rispondere a questa domanda attraverso 10 provocazioni pensate per ispirare l’immaginazione e per dare qualche spunto, chiedendo supporto ai colleghi degli uffici di We Are Social di tutto il mondo.
An overview of the socio-economic and cultural behaviour trends that Brinkburn Music's audiences are experiencing, and that cultural organisations are reacting to
FUTURE FACTORS 2014: 10 provocazioni per un futuro sempre più connesso e inte...We Are Social Italia
Le persone in tutto il mondo sono sempre più connesse a internet, ovunque si trovino e qualsiasi sia il momento della giornata. Ma cosa significa tutto ciò per il futuro?
Abbiamo cercato di rispondere a questa domanda attraverso 10 provocazioni pensate per ispirare l’immaginazione e per dare qualche spunto, chiedendo supporto ai colleghi degli uffici di We Are Social di tutto il mondo.
Everyday, brands are exploring new ways of engaging conversations with their consumers. And Mobile, the fastest growing media, is one of them.
Is Mobile really all about males? What about women? What do they want to hear from brands? What kind of interaction do they expect?
How different are the female expectations when it comes to mobile marketing?
On May 7th 2009, as part of its Dynamic Insourcing programme, Cleverwood invited the major actors in the mobile market to talk about the growing importance of mobile media for women to help understand : What women want... in Mobile.
Check http://www.cleverwood.be/blog
It's a competitive market out there. How you connect and engage with potential candidates and clients is the difference between standing out and struggling to keep up.
Join LinkedIn's own Marketing Consultant, Inez Chan in a 30 min webcast & find out more about how you can better position your brand in a social world through
• Building awareness through follower acquisition
• Engaging & building relationship in a passive market place digitally through content
• Scaled conversion & brand advocacy
Build your brand and nurture relationships on the world's largest professional network.
Crowd Sourcing: Tap into Your Customer's BrainpowerMediaSauce
This is the presentation that James Burnes, VP of Development and Strategy and Don Schindler, Senior Digital Strategist for MediaSauce gave to business executives in Indianapolis on April 30th. The presentation covers the abilities of Crowd Sourcing and how it can help businesses and organizations with generating new ideas and staying in tune with their audience.
Digital Transformation From Strategy To ImplementationScopernia
Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.
The AmbITion Approach for the University SectorHannah Rudman
An overview of The AmbITion Approach: a change methodology by Hannah Rudman for transformation because of the continuous threats and opportunities of digital disruption in the Higher Education Sector
Everyday, brands are exploring new ways of engaging conversations with their consumers. And Mobile, the fastest growing media, is one of them.
Is Mobile really all about males? What about women? What do they want to hear from brands? What kind of interaction do they expect?
How different are the female expectations when it comes to mobile marketing?
On May 7th 2009, as part of its Dynamic Insourcing programme, Cleverwood invited the major actors in the mobile market to talk about the growing importance of mobile media for women to help understand : What women want... in Mobile.
Check http://www.cleverwood.be/blog
It's a competitive market out there. How you connect and engage with potential candidates and clients is the difference between standing out and struggling to keep up.
Join LinkedIn's own Marketing Consultant, Inez Chan in a 30 min webcast & find out more about how you can better position your brand in a social world through
• Building awareness through follower acquisition
• Engaging & building relationship in a passive market place digitally through content
• Scaled conversion & brand advocacy
Build your brand and nurture relationships on the world's largest professional network.
Crowd Sourcing: Tap into Your Customer's BrainpowerMediaSauce
This is the presentation that James Burnes, VP of Development and Strategy and Don Schindler, Senior Digital Strategist for MediaSauce gave to business executives in Indianapolis on April 30th. The presentation covers the abilities of Crowd Sourcing and how it can help businesses and organizations with generating new ideas and staying in tune with their audience.
Digital Transformation From Strategy To ImplementationScopernia
Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.
The AmbITion Approach for the University SectorHannah Rudman
An overview of The AmbITion Approach: a change methodology by Hannah Rudman for transformation because of the continuous threats and opportunities of digital disruption in the Higher Education Sector
1. 2nd March 2009
HANNAH RUDMAN
The Booth: Looking to the Future
www.slideshare.net/hanrudman
RUDMAN
Hannah@envirodigital.com CONSULTING
2. Diminishing digital divide?
• Connectivity and kit
– 87.6% UK homes have digital TVs
– 300m smartphones in the world,
– Nokia making an entry level handset,
– Malawi building IT infrastructure for smartphones not
PC
– 4bn mobile users in 12mths
– 10% global population on
broadband in 12 mths
RUDMAN
Hannah@envirodigital.com CONSULTING
3. It’s not about the technology
• Convergence
– In a few years time,
mobile devices will
hold 10TB data
(10,000 GB)
RUDMAN
Hannah@envirodigital.com CONSULTING
4. Digital Development:
• It’s NOT about the technology!
• Grownups believe the world is just like when they
were growing up and that everything happening
now is an exception.
• Change blindness is rife…
• Its actually about keeping up with the socio-
economic / cultural behaviour changes
RUDMAN
Hannah@envirodigital.com CONSULTING
5. What trends are we looking at?
Microtrends 1-3 years Fashion, fads,
technology
devices/platforms
Macrotrends 5-15 years Business cycles,
technologies
impacting
socio/cultural/econ
omic behaviours
Megatrends 15-50 years Societal shifts,
industrial shifts
Gigatrends 50+ years New Societies
RUDMAN
Hannah@envirodigital.com CONSULTING
6. People want to do more than attend
• Personalise
• Participate
• Co-produce
• Create meaning
– Alan Brown’s latest research: WolfBrown
RUDMAN
Hannah@envirodigital.com CONSULTING
11. Develop a social media strategy
• Connect
• Build relationships
• Collaborate
• Know your market
RUDMAN
Hannah@envirodigital.com CONSULTING
12. The end of control?
In the past, you were what you owned. Now you are what
you share.
Charles Leadbeater, We Think.
You may struggle to own the content. But you can own
the
CONTEXT, MEANING, RELEVANCE, EXPERIENCE,
EMBODIMENT, TIMING
RUDMAN
Hannah@envirodigital.com CONSULTING
15. And a word of warning…
• Formally… • Now..
– Audience – Users
– Consumer – Co-creators
– Listener – Contributors
– Customer – Peers
– Buyer – Producers
– Promoters
These people are your new sales & marketing, press
& PR teams - don’t underestimate the importance of
building a relationship with them!
RUDMAN
Hannah@envirodigital.com CONSULTING
16. From push to pull
• Business is changing
– Networked, distributed
RUDMAN
Hannah@envirodigital.com CONSULTING
35. New business for new consumers:
Questions…
• Who are your crowd/network, are you in contact
with them?
• API’s/ Free the data?
• Crowd source funding?
• Open Source Funding?
• User-owned IP?
• Shared asset ownership?
RUDMAN
Hannah@envirodigital.com CONSULTING