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ecomplexx
      Internationalisation
      20 Practical tips for a successful internationalisation project.


your digital identity | www.ecomplexx.com                                09.06.2009 | 1
your digital identity | www.ecomplexx.com   09.06.2009 | 2
Who we are




Ecomplexx Facts and Figures
        Founded                               1995

        Turnover                              ca. 5 M€ (2008)
        Employees                             80

        Executive Board                       Christoph Mause, Helmut Nachbauer, Klaus Oberlehner
        Branches                              Leverkusen (Deutschland), Reading (UK), Wels (Österreich)
        Sales offices                          München, Oldenburg, Paris, Wien

        Segments                              Strategy, Design, Technology, Marketing, Services




  your digital identity | www.ecomplexx.com                                                               09.06.2009 | 3
your digital identity | www.ecomplexx.com   09.06.2009 | 4
ecomplexx and Open Text – RedDot




ecomplexx is Europe‘s leading RedDot partner
    •  Most successful RedDot Partner 2005

    •  RedDot Integration Award 2005 / 2008
    •  Own ECM department

    •  over 30 trained RedDot developers (CMS, LiveServer, XCMS)

ecomplexx is one of the most experienced partners
    •  Experience with large scale CMS projects
    •  Main focus on internationalisation, integrative solutions, LiveServer/J2EE

    •  Over 400 successful RedDot projects



  your digital identity | www.ecomplexx.com                                         09.06.2009 | 5
Key Clients




   your digital identity | www.ecomplexx.com   09.06.2009 | 6
your digital identity | www.ecomplexx.com   09.06.2009 | 7
Tip 1 – Experience counts




        A good project manager should :

          Not participate in company politics
          Be armed with enough competencies and authority
          Be good at communicating
          Be assertive
          Be a good negotiator


  your digital identity | www.ecomplexx.com                  09.06.2009 | 8
Tip 2 – Get your project structure right

           Language variants



                                  Project copy




                                              Master/Child




  your digital identity | www.ecomplexx.com                  09.06.2009 | 9
Tip 3 – Start simple




                         Start simple!

  your digital identity | www.ecomplexx.com   09.06.2009 | 10
Tip 4 – Test thoroughly



                                                           !
                                              Mistake x (No. of countries)
                                                           =
                                                    BIG Problems!



  your digital identity | www.ecomplexx.com                                  09.06.2009 | 11
your digital identity | www.ecomplexx.com   09.06.2009 | 12
Tip 5 – Build an intelligent structure



          Keep publication packages, permissions and workflows
           simple and to a minimum

          Develop a project prototype with all the requested
           functionality first

          Have everyone involved speak the same language

          Carefully plan your asset manager structure, using as few
           folders as possible


  your digital identity | www.ecomplexx.com                            09.06.2009 | 13
Tip 6 – Keep the template count down




          Define the templates set up front
          Test all these in the prototype project
          Stick to them


                       A modular approach offers greater
                       Flexibility than one catchall content class




  your digital identity | www.ecomplexx.com                          09.06.2009 | 14
Tip 7 – No static content in templates!



        .modul-460-text div.top, .modul-460-text-right div.top {
                              height: 30px; width: 460px; overflow: hidden;
                              background-image: url(<%img_bg_modul_460_190_top%>);
                              background-repeat: no-repeat;             }
        .modul-460-text div.middle, .modul-460-text-right div.middle {
                              width: 460px; overflow: hidden; min-height: 160px;
                              background-image: url(<%img_bg_modul_460_190_middle%>);
                              background-repeat: repeat-y;          }
        html .modul-460-text div.middle, * html .modul-460-text-right div.middle {
                   height: 160px;              }




  your digital identity | www.ecomplexx.com                                             09.06.2009 | 15
Tip 8 - Develop documentation as you go



          Detail the steps involved to set up a new country project
          What elements need to be translated?
          What needs to be configures in LiveServer? (If anything)
          What parts need to be re-tested?
          …




  your digital identity | www.ecomplexx.com                            09.06.2009 | 16
Tip 9 – SmartEdit usability is the key




        Carefully plan your interface


  your digital identity | www.ecomplexx.com   09.06.2009 | 17
Tip 10 – Workflows seldom flow




        Keep it simple!


  your digital identity | www.ecomplexx.com   09.06.2009 | 18
your digital identity | www.ecomplexx.com   09.06.2009 | 19
Tip 11 – Don’t use locales




        Why use individual projects?


                         Easier to maintain/support

                         If a project has a problem, only one country will
                         be affected




  your digital identity | www.ecomplexx.com                                  09.06.2009 | 20
Tip 12 – Be organised




        Keep everything in the CMS; save heartache


  your digital identity | www.ecomplexx.com          09.06.2009 | 21
Tip 13 – Use LiveServer functionality




                                              Project 1




                                              Project 2




  your digital identity | www.ecomplexx.com               09.06.2009 | 22
your digital identity | www.ecomplexx.com   09.06.2009 | 23
Tip 14 – Translate centrally




                       Central translation of the complete content by one
                       service provider

                       Provision of content in finished web projects using RedDot


                       Proofreading loops via clients in participating countries




  your digital identity | www.ecomplexx.com                                        09.06.2009 | 24
Tip 15 – Set up a training schedule

Training                              Timeframe                 Contents
Base training                         Day 1                     Introduciton to RedDot and project

                                      Day 2                     Work on final project and coaching

Online Training                       30-60 mins as needed at   Online training using Webex (or similar) with
                                      start. Every 4 weeks      the ability for people to ask questions
                                      thereafter

Advanced                              1 day (after about 4      Review of previous work, coaching, future
Training                              months)                   development requirements




  your digital identity | www.ecomplexx.com                                                              09.06.2009 | 25
Tip 16 – Devise a realistic roll-out plan


 1
                 2
                        3
   4
   5
   6
   7
   8
   week





  your digital identity | www.ecomplexx.com                                   09.06.2009 | 26
your digital identity | www.ecomplexx.com   09.06.2009 | 27
Tip 17 – International means 24/7




                    Decide what hours you will cover
                    Plan backup and maintenance schedules
                    Use a publication server to improve performance
  your digital identity | www.ecomplexx.com                           09.06.2009 | 28
Tip 18 – Take analytics into consideration

            9000

            8000

            7000

            6000

            5000

            4000
                                                                  Datenreihe1

            3000

            2000

            1000

                0

                       1
   2
    3
   4
     5
   6
   7
   8
   9
 10
 11
 12





                       Gather analytics from the start

  your digital identity | www.ecomplexx.com                                                       09.06.2009 | 29
Tip 19 – International SEO is tricky




                       Decide what is important to you

  your digital identity | www.ecomplexx.com              09.06.2009 | 30
Tip 20 – Plan your international support


                       How much cover do you need?
                       Document common issues
                       Find the resources




  your digital identity | www.ecomplexx.com          09.06.2009 | 31
Any questions?                                                                             - Thanks for listening!


      © by ecomplexx Juni 09
      This presentation and all it‘s content are the property of ecomplexx
      The transfer of documents to third parties or publication, reproduction, dissemination, reproduction or other exploitation of the ideas and
      solutions, without the prior consent of ecomplexx is not permitted.
      ecomplexx are always at your service when it comes to implementing the ideas and solutions presented



your digital identity | www.ecomplexx.com                                                                                                      09.06.2009 | 32

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20 Practical tips for a successful internationalisation project

  • 1. ecomplexx Internationalisation 20 Practical tips for a successful internationalisation project. your digital identity | www.ecomplexx.com 09.06.2009 | 1
  • 2. your digital identity | www.ecomplexx.com 09.06.2009 | 2
  • 3. Who we are Ecomplexx Facts and Figures Founded 1995 Turnover ca. 5 M€ (2008) Employees 80 Executive Board Christoph Mause, Helmut Nachbauer, Klaus Oberlehner Branches Leverkusen (Deutschland), Reading (UK), Wels (Österreich) Sales offices München, Oldenburg, Paris, Wien Segments Strategy, Design, Technology, Marketing, Services your digital identity | www.ecomplexx.com 09.06.2009 | 3
  • 4. your digital identity | www.ecomplexx.com 09.06.2009 | 4
  • 5. ecomplexx and Open Text – RedDot ecomplexx is Europe‘s leading RedDot partner •  Most successful RedDot Partner 2005 •  RedDot Integration Award 2005 / 2008 •  Own ECM department •  over 30 trained RedDot developers (CMS, LiveServer, XCMS) ecomplexx is one of the most experienced partners •  Experience with large scale CMS projects •  Main focus on internationalisation, integrative solutions, LiveServer/J2EE •  Over 400 successful RedDot projects your digital identity | www.ecomplexx.com 09.06.2009 | 5
  • 6. Key Clients your digital identity | www.ecomplexx.com 09.06.2009 | 6
  • 7. your digital identity | www.ecomplexx.com 09.06.2009 | 7
  • 8. Tip 1 – Experience counts A good project manager should :   Not participate in company politics   Be armed with enough competencies and authority   Be good at communicating   Be assertive   Be a good negotiator your digital identity | www.ecomplexx.com 09.06.2009 | 8
  • 9. Tip 2 – Get your project structure right Language variants Project copy Master/Child your digital identity | www.ecomplexx.com 09.06.2009 | 9
  • 10. Tip 3 – Start simple Start simple! your digital identity | www.ecomplexx.com 09.06.2009 | 10
  • 11. Tip 4 – Test thoroughly ! Mistake x (No. of countries) = BIG Problems! your digital identity | www.ecomplexx.com 09.06.2009 | 11
  • 12. your digital identity | www.ecomplexx.com 09.06.2009 | 12
  • 13. Tip 5 – Build an intelligent structure   Keep publication packages, permissions and workflows simple and to a minimum   Develop a project prototype with all the requested functionality first   Have everyone involved speak the same language   Carefully plan your asset manager structure, using as few folders as possible your digital identity | www.ecomplexx.com 09.06.2009 | 13
  • 14. Tip 6 – Keep the template count down   Define the templates set up front   Test all these in the prototype project   Stick to them A modular approach offers greater Flexibility than one catchall content class your digital identity | www.ecomplexx.com 09.06.2009 | 14
  • 15. Tip 7 – No static content in templates! .modul-460-text div.top, .modul-460-text-right div.top { height: 30px; width: 460px; overflow: hidden; background-image: url(<%img_bg_modul_460_190_top%>); background-repeat: no-repeat; } .modul-460-text div.middle, .modul-460-text-right div.middle { width: 460px; overflow: hidden; min-height: 160px; background-image: url(<%img_bg_modul_460_190_middle%>); background-repeat: repeat-y; } html .modul-460-text div.middle, * html .modul-460-text-right div.middle { height: 160px; } your digital identity | www.ecomplexx.com 09.06.2009 | 15
  • 16. Tip 8 - Develop documentation as you go   Detail the steps involved to set up a new country project   What elements need to be translated?   What needs to be configures in LiveServer? (If anything)   What parts need to be re-tested?   … your digital identity | www.ecomplexx.com 09.06.2009 | 16
  • 17. Tip 9 – SmartEdit usability is the key Carefully plan your interface your digital identity | www.ecomplexx.com 09.06.2009 | 17
  • 18. Tip 10 – Workflows seldom flow Keep it simple! your digital identity | www.ecomplexx.com 09.06.2009 | 18
  • 19. your digital identity | www.ecomplexx.com 09.06.2009 | 19
  • 20. Tip 11 – Don’t use locales Why use individual projects? Easier to maintain/support If a project has a problem, only one country will be affected your digital identity | www.ecomplexx.com 09.06.2009 | 20
  • 21. Tip 12 – Be organised Keep everything in the CMS; save heartache your digital identity | www.ecomplexx.com 09.06.2009 | 21
  • 22. Tip 13 – Use LiveServer functionality Project 1 Project 2 your digital identity | www.ecomplexx.com 09.06.2009 | 22
  • 23. your digital identity | www.ecomplexx.com 09.06.2009 | 23
  • 24. Tip 14 – Translate centrally Central translation of the complete content by one service provider Provision of content in finished web projects using RedDot Proofreading loops via clients in participating countries your digital identity | www.ecomplexx.com 09.06.2009 | 24
  • 25. Tip 15 – Set up a training schedule Training Timeframe Contents Base training Day 1 Introduciton to RedDot and project Day 2 Work on final project and coaching Online Training 30-60 mins as needed at Online training using Webex (or similar) with start. Every 4 weeks the ability for people to ask questions thereafter Advanced 1 day (after about 4 Review of previous work, coaching, future Training months) development requirements your digital identity | www.ecomplexx.com 09.06.2009 | 25
  • 26. Tip 16 – Devise a realistic roll-out plan 1
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  • 27. your digital identity | www.ecomplexx.com 09.06.2009 | 27
  • 28. Tip 17 – International means 24/7 Decide what hours you will cover Plan backup and maintenance schedules Use a publication server to improve performance your digital identity | www.ecomplexx.com 09.06.2009 | 28
  • 29. Tip 18 – Take analytics into consideration 9000
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  • 30. Tip 19 – International SEO is tricky Decide what is important to you your digital identity | www.ecomplexx.com 09.06.2009 | 30
  • 31. Tip 20 – Plan your international support How much cover do you need? Document common issues Find the resources your digital identity | www.ecomplexx.com 09.06.2009 | 31
  • 32. Any questions? - Thanks for listening! © by ecomplexx Juni 09 This presentation and all it‘s content are the property of ecomplexx The transfer of documents to third parties or publication, reproduction, dissemination, reproduction or other exploitation of the ideas and solutions, without the prior consent of ecomplexx is not permitted. ecomplexx are always at your service when it comes to implementing the ideas and solutions presented your digital identity | www.ecomplexx.com 09.06.2009 | 32