Hannah's overview of the world as we currently know it: world 2.0! An outline of current cultural behaviour, and a suggestion of what changes in socio-economic behaviour might mean for the 21st Century arts organisation.

1. North East Roadshow
Introduction: Hannah Rudman
Monday, 16 March 2009

2. What is an AmbITion Roadshow?
• excite!
• share!
• show!
• inform!
Monday, 16 March 2009

3. What is an AmbITion Roadshow?
• excite!
• share!
• show!
• inform!
Monday, 16 March 2009

4. What is an AmbITion Roadshow?
• excite!
• share!
• show!
• inform!
Monday, 16 March 2009

5. ...network!
Monday, 16 March 2009

6. ...network!
Monday, 16 March 2009

7. ...network!
Monday, 16 March 2009

8. http://getambition.wordpress.com/
Monday, 16 March 2009

9. 3% world on
broadband
now
10% in 18 mths
4bn mobile
users in 12
months
Monday, 16 March 2009

10. What trends are we looking at?
Fashion, fads,
Microtrends 1-3 years technology
devices/platforms
Business cycles,
technologies
Macrotrends 5-15 years impacting socio/
cultural/economic
behaviours
Societal shifts,
Megatrends 15-50 years
industrial shifts
Gigatrends 50+ years New Societies
Monday, 16 March 2009

11. WI / wii
Monday, 16 March 2009

12. Growing up at different times =
different understandings of where we’re at
Monday, 16 March 2009

13. Growing up at different times =
different understandings of where we’re at
Monday, 16 March 2009

14. Digital natives/migrants
Monday, 16 March 2009

15. New audience behaviours
Monday, 16 March 2009

16. New audience behaviours
• Personalise
Monday, 16 March 2009

17. New audience behaviours
• Personalise
• Participate
Monday, 16 March 2009

18. New audience behaviours
• Personalise
• Participate
• Co-produce
Monday, 16 March 2009

19. New audience behaviours
Personalise
•
Participate
•
Co-produce
•
Create meaning
•
– Alan Brown’s latest research: WolfBrown
Monday, 16 March 2009

20. New audience behaviours
Personalise
•
Participate
•
Co-produce
•
Create meaning
•
– Alan Brown’s latest research: WolfBrown
This affects:
– Artistic practice
– Organisations’ operations
– Business models
Monday, 16 March 2009

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25. Monday, 16 March 2009

26. “The proper artistic response to digital
technology is to embrace it as a new
window that is eternally human, and
to use it with passion, wisdom,
fearlessness and joy”.
Ralph Lombeglia, MIT
Monday, 16 March 2009

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31. Monday, 16 March 2009

32. new opportunity: global audience
Monday, 16 March 2009

33. new opportunity: organisational /
operational efficiencies
Monday, 16 March 2009

34. new opportunity: monetise/fundraise differently
Monday, 16 March 2009

35. new opportunity: monetise/fundraise differently
Monday, 16 March 2009

36. new opportunity: monetise/fundraise differently
Monday, 16 March 2009

37. new opportunity: monetise/fundraise differently
Monday, 16 March 2009

38. new opportunity: monetise/fundraise differently
Monday, 16 March 2009

39. Monday, 16 March 2009

40. Thanks for listening!
(Sorry for the puns:
straightfrommybrain.com)
Monday, 16 March 2009