The document discusses the shift from traditional media consumption models of "push" to new models of "pull", participation, co-production, and porosity enabled by increasing connectivity and technology. It notes rising internet and mobile access rates and the diminishing digital divide. New forms of online collaboration and user-generated content are changing how organizations operate and how art is created and consumed. The arts in particular are exploring more participatory models of bringing together audiences and content through tools like personalization, co-production, and social sharing.

1. 22nd October 2008
HANNAH RUDMAN
From push… to pull:
personalisation, participation, co-
production and porosity!
www.slideshare.net/hanrudman
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3. National Office of Statistics reports…
57% homes
have internet
access -
c.85%
connections
broadband
c.95%
population have
mobile phone
RUDMAN
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4. Diminishing digital divide?
• Connectivity and kit
– 87.6% UK homes have digital TVs
– 300m smartphones in the world,
– Nokia making an entry level handset,
– Malawi building IT infrastructure for smartphones not
PC
• Convergence
– In a few years time,
mobile devices will hold 10TB data (10,000 GB)
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5. From push to pull
• Business is changing
– Networked, distributed
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6. From push to pull: Media
• Time shifted content
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11. National Theatre: new models of bringing
together art & audiences
“Technology is in the right
place now. The software
design is there, more and
more people have
broadband with moving
pictures and delivery is
free.”
“It's more enjoyable to be in
the swim than chasing the
wave”.
Nick Starr,Chief Exec.
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12. People want to do more than attend
• Personalise
• Participate
• Co-produce
• Create meaning
– Alan Brown’s latest research: WolfBrown
This affects:
– Business models
– Organisations’ operations
– Artistic practice
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19. “We-think”
“We-Think: the power of mass creativity is about what the
rise of the likes of Wikipedia and Youtube, Linux and
Craigslist means for the way we organise ourselves, not just
in digital businesses but in schools and hospitals, cities and
mainstream corporations. My argument is that these new
forms of mass, creative collaboration announce the arrival
of a society in which participation will be the key organising
idea rather than consumption and work. People want to be
players not just spectators, part of the action,
not on the sidelines.”
Charles Leadbeater, thinker and author.
www.wethinkthebook.net
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24. A change in how art is created
quot;The newest digital technologies are returning us to the most ancient
form of media - one in which a natural order is restored;
our individual stories and ideas take center stage,
with the rest of the world as a backdrop”.
June Cohen, (TED) conference director
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25. Some co-production
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29. Status Stories
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30. Status Stories
• Conversation starters
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37. Status Stories: story caching
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38. Survival Features!
• Participation ✔
• Personalisation ✔
• Co-production ✔
• Porosity
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39. Change of mindset
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44. A change in organisational structure
• Cornerhouse
“…arts organisations must do more to help one another. Arts
organisations learn too little from one another. Peer-to-peer support, mutual problem
solving and networking to share
resources is rare”.
Charles Leadbeater
“Arts Organisations in the 21st Century
10 Challenges”
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45. New tools and distribution channels…
what does it mean for your organisation?
• Photo phones
• Video phones
• Skype recording
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47. Intentful customers
• “Make me move” - make me be there?
• Audience as co-programmer
– Eventful, thepoint,
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48. From push to pull to porosity…
• Expect to have profound discussions!
• Expect to change!
• THANKS for listening!
I’m porous…
Stay in touch!
Hannah@hannahrudman.com
www.hannahrudman.com
http://del.icio.us/hanrudman/
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