Amazon began as an online bookseller in 1994 and has since expanded to sell a wide variety of products online. It pioneered the long tail business model by offering many niche products and has no storage costs by directly connecting buyers and sellers. Amazon uses fulfillment centers to pick, pack, and ship orders for both its own products and those sold by third-party sellers using their Fulfillment by Amazon program. It maintains high customer value through a wide selection, availability of products, competitive pricing, and a positive customer experience supported by services like returns.

1. Amazon.com:
An E-business Summary
Presented by:
Rohan Raj Mudvari
Sarthak Shrestha
Sanam Shrestha
Saru Mangrati
Sijen Dangol
Sameep Monsoon Rana

2. What is E-Business
 E-business (electronic business) is the conduct of online
business processes on the web, internet, extranet or a
combination thereof.
 Amazon.com is one of the early companies which started
performing E-business operations.

3. Amazon.com History
 Amazon was founded on July 5, 1994 by Jeff Bezos.
 It started it’s E-business through selling books online in 1998.
 The following year, it began selling music, video games,
consumer electronics, home improvement items, software,
games, and toys.

4.  Nowadays, people could find and discover anything they might like to buy online
through Amazon.com.
 Amazon.com currently has 13% market share of all the e-commerce players in the
market.

5. Business patterns of Amazon.com

6. How does Amazon achieve Long-Tail
pattern?
 Amazon has no storage costs i.e. it connects seller and buyer
directly.
 It has many different products for may different niches.

7. FBA(Fulfillment by Amazon)
 Amazon uses its own warehouse management software to
help with optimizing the third-party seller’s warehouse.
 While third-party sellers will take care of the inventory of
their own products, Amazon is in charge of picking up orders
from the seller’s warehouse.

9. What happens when you Click Buy Button?
 Receiving Products
 Storing of Items
 Picking Orders
 Quality Assurance
 Packing Orders
 Delivering Orders

10. How Amazon Maintains Customer Value?
 Range
 Availability
 Price
 Customer Experience

11. Amazon Channels
 Internet ( Website, Mobile Application)

12. Customer Relationships
 Return Policy
 Automated-Service
 Trust
 Transparency

13. Amazon Revenue Streams
 Retail Sales
 Commission on Reseller Sales
 Amazon Prime monthly subscriptions

14. Conclusion
 Amazon’s intention is to reach everyone in every place, with
wide variety of products.
 With it’s business model, Amazon.com makes “Less of More.”

15. References
 https://www.techtarget.com/searchcio/definition/e-business
 https://www.teikametrics.com/blog/how-amazon-supply-chain-works
 https://en.wikipedia.org/wiki/Amazon(company)

16. Thank You! 