Amazon is an international e-commerce company founded in 1994 by Jeff Bezos and headquartered in Seattle. It is the world's largest online retailer, selling a variety of products including books, movies, electronics and more. Amazon bases its marketing strategy on pillars like offering products freely, using a customer-friendly interface, and exploiting affiliate products. It uses strategies like pay-per-click advertising, continual website improvements, and email marketing. While Amazon has strengths like cost leadership and superior services, it also faces weaknesses and threats such as only having an online presence and risks of online security and lawsuits.

1. A PRESENTATION ON
E-COMMERCE
Submitted by : Kratika Ojha

2. WHAT IS E-COMMERCE ?

4. Introduction
o Amazon.com Inc. is an American international multibillion dollar
electronic commerce company.
o It’s founder is Jeff Bezos.
o It’s headquarter situated in Seattle, Washington, United States.
o Amazon is incorporated the company in July 1994 and the site went
online as Amazon.com in 1995.
o Amazon.com is an World’s largest e-shopping company.

7. What is the Mission of Amazon…

8. Shopping departments of amazon
o Books
o Movies & TV Shows
o Mobiles & Accessories
o Cameras& Photography
o Portable Media Players
o Personal Care Appliances
o Toys & Baby Products
o Watches
o Fashion Jewellery

9. Marketing & Promotional strategy
Amazon.com bases its marketing strategy on 6
pillars:
o It freely proffers products & services
o It uses a customer-friendly interface
o It scales easily from small to large
o It exploits its affiliate’s products and resources
o It uses existing communication systems
o It utilizes universal behavior & mentalities

10. Strategies:
o Pay per click advertising
o Continual website improvements
o Streamlined ordering process
o Partnerships & web services
o The customer’s opinion
o Email marketing
o Customer services

11. SWOT Analysis
o Strength
» cost leadership strategy
» superior quality services and products
» strategic acquisition
o Weakness
» only online presence
» selling at zero margins
» negative publicity

12. o Opportunity
» Online Payment System
» Release More Its Own Brand Products And
Services
» Increase Services And Products Portfolio
Through Acquisition.
» Open More Online System Stores In Other
Countries
» Physical Presence
o Threats
» Online Security
» Lawsuits
» Legislation Against Tax Avoidance

13. Advantages
o Affordable prices
o Provide convenience
o Variety
o Fewer traps
o Discreet shopping

14. Disadvantages
o Do not physically seen the items
o Wait for the items to arrived
o Chances of mishandling while shipping
o Shipping charges
o Online security

15. Bibliography
o amazon.in
o amazon.com
o Wikipedia.com
o Strategicmanagement.in