Amazon is an electronic commerce and cloud computing company founded in 1994 in Seattle, Washington. It started by selling books online and has since expanded into many other product categories. With over 566,000 employees worldwide, Amazon is now a global leader in online retail, cloud computing, digital streaming, and artificial intelligence through services like Amazon Web Services, Prime Video, Alexa, and more.

2. Introduction of Amazon Inc.
 Business : It is Electronic commerce and cloud computing company dealing in product
from A to Z.
 Founder: Jeff Bezos
 Founded : July5,1994
 Head Quarter : Seattle, Washington, U.S.
 Area Served : World Wide
 Employees : 5,66,000 (till Dec 2017)
 The first object picked to be retailed were books.
 In 2006 Amazon expands their services by creating “Amazon web services".
 In 2009 Amazon start developing their own devices by releasing an "E-reader".
 In 2010 Amazon created “Amazon studios" for creating original content.

3. Vision
 ‘To be earth’s most customer centric company; to build a place where
people can come to find and discover anything they might want to buy
online.’
Mission
 ‘To leverage technology and the expertise of our invaluable employees to
provide our customers with the best shopping experience on the Internet.’

4. Values
It's just one of the things that makes Amazon peculiar.
 Customer Obsession. Leaders start with the customer and work backwards.
 Ownership. Leaders are owners.
 Invent and Simplify.
 Are Right, A Lot?
 Learn and Be Curious.
 Hire and Develop the Best.
 Insist on the Highest Standards.
 Think Big.

5. OBJECTIVES
 One of the objectives of the Amazon is to increase its market share of 1.1
% on sales of food and beverages by 2018, so it reaches or even
overtakes the current Wall-Mart market share of 17.3%.
 Amazon also plans to build a windmill farm by the end 2017, in the hopes
to provide at least 40% amount of renewable energy to use in the
business.
 Another business objective for Amazon it to create 3500 new permanent
job places in the United Kingdom before the end of the 2017 by opening
more Amazon work/distribution facilities.(BBC, 2016)
 By the end of 2017 Amazon plants to increase its revenue by at least
$20,000.

7. Procedure to Order the product.

8. Vendor Procedure

9. No. of services and products of
Amazon
 Amazon Fresh
 Amazon Prime
 Amazon Web Services
 Alexa
 Appstore
 Amazon Drive
 Echo
 Kindle
 Fire tablets
 Amazon Go
 Fire TV
 Video
 Kindle Store
 Music
 Music Unlimited
 Amazon Digital Game Store
 Amazon Studios
 Amazon Wireless

12. Shares of India’s E-commerce Market
(in percentage)

16. Revenue sources of Amazon
 General Retail.
 Third Party Sellers.
 Amazon Web Services.
 Kindle Family.
 Media and Content.
 Prime Members.

17. Net Sales Revenue of Amazon