Competition Track project ( Max Retail )Akash Jaiswal
The retail industry profile discusses:
1) Retail is the sale of goods directly to consumers and is currently the largest industry in the world.
2) The Indian retail sector is highly fragmented with 97% run by small, unorganized retailers, though organized retail is growing.
3) The retail industry provides opportunities for new players as India's organized retail sector is still nascent but growing rapidly.
The document discusses components of an online business model, including value proposition, online offering, resource system, and revenue model. It provides examples of different business models such as a metamarket switchboard model (e.g. Babycenter.com), traditional and reverse auction models (e.g. eBay.com), freshest-information model (e.g. NYTimes.com), and others. For each example, it summarizes the core benefit, offering, key resources, and revenue sources. The conclusion recommends that companies consider how to integrate these components into a successful overall business model rather than blindly following any single model.
As business owners and execs, as product managers and sales people, we are surrounded by big data. Yet, we have big questions about our customers that we still don't have the answers to. We know a lot about what people are doing but not really the underlying reasons why. To get at that why you need to leverage the power of SMALL data.
Mba marketing-research-project-on-customer-preference-150326101640-conversion...samim khan
This document provides information about a project report on customer preferences for choosing Big Bazaar store located in RTC X Roads, Hyderabad. It includes chapters on introduction, methodology, company profile, data analysis and interpretation, findings, conclusions and suggestions. The methodology chapter describes the research design, objectives, scope, sources of data collection and limitations of the study. The company profile chapter provides details on the Indian retail industry, history of retailing in India and key players in the sector such as Big Bazaar, Cafe Coffee Day, Reliance Fresh etc. It also discusses the growth and future of organized retail in India.
Mba marketing-research-project-on-customer-preferenceTabish Ahmed
This document provides information about a project report on customer preferences for choosing Big Bazaar, an Indian retail store located in RTC 'X' Roads, Hyderabad. It includes a declaration, acknowledgements, table of contents, and introductory chapters on the methodology, research design, objectives, and limitations of the study. It also provides a profile of the Indian retail industry and history of retailing in India. The report aims to analyze factors influencing customer preferences and retention at Big Bazaar through primary and secondary research.
How to Build Your Product Manager Toolbox by former Microsoft PMProduct School
This document describes courses offered by ProductSchool to help product managers succeed. It lists courses in product management, coding for managers, data analytics for managers, and digital marketing for managers. It also advertises an upcoming speaker and lists topics that will be covered, including the product development process, market analysis, customer profiling, design thinking, agile development, metrics, and go-to-market strategies. ProductSchool offers these part-time courses in various cities and online to help people land and succeed in product management roles.
The document provides an overview of topics related to marketing management, including case studies on Google and Under Armour's marketing strategies. It discusses market surveys conducted on music streaming platforms and customer relationships. It also covers developing a new social media planning product called "Paper Saver", including prototyping, features, pricing, packaging, branding, promotion, distribution channels, and filing patents and trademarks.
The document discusses the Business Model Canvas, a tool for developing and analyzing business models. It describes the nine blocks of the Business Model Canvas - value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure. For each block, examples are provided and exercises are given to help apply the Business Model Canvas to the reader's own business model. The document emphasizes the importance of understanding customer needs and validating assumptions through customer discovery interviews.
Competition Track project ( Max Retail )Akash Jaiswal
The retail industry profile discusses:
1) Retail is the sale of goods directly to consumers and is currently the largest industry in the world.
2) The Indian retail sector is highly fragmented with 97% run by small, unorganized retailers, though organized retail is growing.
3) The retail industry provides opportunities for new players as India's organized retail sector is still nascent but growing rapidly.
The document discusses components of an online business model, including value proposition, online offering, resource system, and revenue model. It provides examples of different business models such as a metamarket switchboard model (e.g. Babycenter.com), traditional and reverse auction models (e.g. eBay.com), freshest-information model (e.g. NYTimes.com), and others. For each example, it summarizes the core benefit, offering, key resources, and revenue sources. The conclusion recommends that companies consider how to integrate these components into a successful overall business model rather than blindly following any single model.
As business owners and execs, as product managers and sales people, we are surrounded by big data. Yet, we have big questions about our customers that we still don't have the answers to. We know a lot about what people are doing but not really the underlying reasons why. To get at that why you need to leverage the power of SMALL data.
Mba marketing-research-project-on-customer-preference-150326101640-conversion...samim khan
This document provides information about a project report on customer preferences for choosing Big Bazaar store located in RTC X Roads, Hyderabad. It includes chapters on introduction, methodology, company profile, data analysis and interpretation, findings, conclusions and suggestions. The methodology chapter describes the research design, objectives, scope, sources of data collection and limitations of the study. The company profile chapter provides details on the Indian retail industry, history of retailing in India and key players in the sector such as Big Bazaar, Cafe Coffee Day, Reliance Fresh etc. It also discusses the growth and future of organized retail in India.
Mba marketing-research-project-on-customer-preferenceTabish Ahmed
This document provides information about a project report on customer preferences for choosing Big Bazaar, an Indian retail store located in RTC 'X' Roads, Hyderabad. It includes a declaration, acknowledgements, table of contents, and introductory chapters on the methodology, research design, objectives, and limitations of the study. It also provides a profile of the Indian retail industry and history of retailing in India. The report aims to analyze factors influencing customer preferences and retention at Big Bazaar through primary and secondary research.
How to Build Your Product Manager Toolbox by former Microsoft PMProduct School
This document describes courses offered by ProductSchool to help product managers succeed. It lists courses in product management, coding for managers, data analytics for managers, and digital marketing for managers. It also advertises an upcoming speaker and lists topics that will be covered, including the product development process, market analysis, customer profiling, design thinking, agile development, metrics, and go-to-market strategies. ProductSchool offers these part-time courses in various cities and online to help people land and succeed in product management roles.
The document provides an overview of topics related to marketing management, including case studies on Google and Under Armour's marketing strategies. It discusses market surveys conducted on music streaming platforms and customer relationships. It also covers developing a new social media planning product called "Paper Saver", including prototyping, features, pricing, packaging, branding, promotion, distribution channels, and filing patents and trademarks.
The document discusses the Business Model Canvas, a tool for developing and analyzing business models. It describes the nine blocks of the Business Model Canvas - value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure. For each block, examples are provided and exercises are given to help apply the Business Model Canvas to the reader's own business model. The document emphasizes the importance of understanding customer needs and validating assumptions through customer discovery interviews.
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
Product development and life cycle strategiesShubham Wani
This document discusses product development and the product life cycle. It begins by outlining the key topics to be covered, including the new product development process and how marketing strategies change during a product's life cycle. It then provides details on each step of new product development, from idea generation through commercialization. It also outlines the four main stages of the product life cycle - introduction, growth, maturity, and decline - and describes typical marketing strategies used during each phase.
0301028 study of promotional activities at choithram llcSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
The story map plans a drone delivery service targeting professional customers like Patrice the deli owner. The MVP focuses on delivering small packages efficiently and safely within cities. Subsequent releases expand the service to more customers and locations while ensuring regulatory approval and community acceptance through minimal noise and environmental impact. The core value is fast, personalized delivery that saves customers time and money.
A study on the customer preference and perceptions on Big Bazaar NitinJames
This study is undertaken to analyse the factors effecting customers purchasing decisions with reference to Big Bazaar. This study focuses on various promotional strategies adopted by them and how they take they take the competitive advantage of being organised. Customer satisfaction is one of the most important part of a retail business, this study focuses on customer satisfaction on the products supplied by big bazaar.
FIXED LINE PRODUCTS Portfolio Plan.pptxAwab abdalla
The document provides an overview of the product management and portfolio plan for a fixed line telecommunications company. It outlines the vision to provide fiber internet services to residential and commercial customers. The product strategy discusses where to focus efforts, how to differentiate and win in the market. It identifies challenges around limited customer base and need for additional products. The document also covers elements of the product strategy, product development lifecycle, metrics to track success, competitive landscape, potential product offerings and pricing, and revenue projections.
How to Create a Simple Marketing MachineKirk Faulkner
This document outlines how to create a simple marketing machine with four core components: a core offering, lead magnet, prospecting channels, and engagement strategies. It recommends finding an uncontested market space to define a unique value proposition as the core offering. The lead magnet should offer real value to prospects through gated content with a low barrier to entry. Prospecting involves capturing and sharing content on social media following an 80/20 rule of mostly useful content and some calls-to-action. Engagement strategies include permission-based communications, segmented email campaigns, and personal outreach to build relationships over time.
Market research sbp 2014 2015 update 23 09 14Dirk Laverge
This document discusses various aspects of conducting market research for a new product idea. It provides guidance on defining the target consumer group, analyzing competitors and market trends, testing the initial product concept with consumers, and gathering feedback to help identify gaps and opportunities in the market. Key aspects discussed include developing a feature analysis and positioning map to understand how the new product compares to others, conducting a SWOT analysis of strengths, weaknesses, opportunities and threats, and using the results of market research to help minimize risks and ensure the product is well-positioned to meet consumer needs. The overall aim is to guide readers on how to systematically research the market and gather customer insights to improve chances of success for a new product introduction.
This document contains a presentation by Susan Saurage-Altenloh on measurement for successful communications and marketing. The presentation discusses the importance of understanding customers and competitors through research in order to develop effective marketing strategies. It provides examples of low-cost tools for gathering both quantitative and qualitative insights from customers, markets, and internal stakeholders. The presentation also outlines metrics for evaluating the performance and effectiveness of marketing programs and discusses common pitfalls to avoid when using metrics.
“LEVEL OF CUSTOMER SATISFACTION AT SUBHIKSHA”BHOMA RAM
This document provides a 3-paragraph summary of Subhiksha Trading Services Ltd., a large supermarket, pharmacy, and telecom chain in India. It discusses the company's history starting in 1997 with a single store in Chennai. It has since expanded to over 1,400 stores across 90+ cities. The company's vision is to be the dominant supermarket player built on trust and world-class service. Subhiksha aims to understand customer needs and offer superior products and convenient service while leveraging technology. It has become one of India's largest supermarket chains with over 1 million square feet of retail space across five states.
This workshop slide deck describes the tools and methods for conducting market research for new products and services, including market sizing, forecasting, concept testing, demand estimates, price tests. Learn how to identify potential customers, answer key questions such as: their interest in your products/services, how much they are willing to pay, what they value, how to reach them and deliver that value.
This slide deck describes how to conduct market research to identify potential customers, test product concepts and value propositions, and pricing. Do research to answer key questions for new product market success: 1) who are your customers, 2) what is your value proposition and what are customers willing to pay; 3) how will you win customers and retain them at a profitable rate? Once you have answered these questions, you are on your way to a successful customer discovery and development process.
It’s time to embrace the future of customer engagement. You need a customer-centric approach in order to build your business around the needs, preferences and intents of your customers on an ongoing basis. But do you know how to create the optimal customer insight platform to get you there?
Our guest Brandon Purcell, Senior Analyst at Forrester Research, and Steven Noels, CTO and Co-Founder of NGDATA, defines what the customer insight platform is, and how it can be used to engage in a relevant way with your customers, transform your business, optimize costs and achieve new growth.
Key takeaways include:
How to stay ahead of evolving customer demands, and how data and analytics play an essential part
Understanding all the components necessary to transform customer data into insights to meet and exceed your customers’ expectations
How to operationalize customer insights to optimize every customer interaction
Boxed is an online bulk wholesaler looking to increase its market share. It competes with Amazon, Costco, Sams Club and Walmart. Boxed's target audience includes millennials and families. The document proposes a marketing strategy for Boxed including running social media contests to engage customers, content marketing, guerrilla marketing with free shipping coupons, and utilizing social media analytics tools to measure performance. The proposed budget is $250,000 to be spent over 12 months on advertising, website development, contests and other initiatives.
This document provides an overview of a customer success presentation for a distribution company client. It includes an agenda, introduction of the client and their business lines, a high-level strategy discussion, and specific challenges the client faces. Potential technology solutions are proposed to address challenges around streamlining purchasing and offering packaging as a service. The presentation also maps the client's needs to a customer success lifecycle process and playbook. It outlines marketing, sales, implementation, onboarding, business-as-usual support, expansion, renewal, and advocacy phases and proposes playbooks and processes for each phase. The next steps identified are to prioritize playbooks, develop templates, engage stakeholders, establish feedback, test and iterate on the playbooks.
150 this is not my beautiful product how did i get here-communicating your ...ProductCamp Boston
This document outlines five strategies for communicating a product message more accurately and successfully within and outside an organization. It discusses common problems that arise during handoffs between product managers and marketers, such as inaccurate or missing information in marketing collateral. To address this, it presents a repeatable "Product SBAR" process involving five steps: understanding the product's scope, value proposition, assets, relaying domain knowledge, and establishing communication norms. Using a standardized template can help ensure the right message is conveyed concisely and consistently throughout the product launch process.
The document provides information about a marketing research project conducted on "Marketing Strategy for Increase Circulation" of Outlook Group magazines.
It includes the synopsis, objectives of the research which are to identify factors influencing customer purchase decisions and understand consumer behavior.
The research methodology adopted is explained which involves use of structured questionnaires for primary data collection from 150 customers. The scope of study covers customer expectations, brand offers, prices and impact of competition. Limitations include limited geographical coverage and reluctance of some respondents.
Depth interviews are used to explore research topics in-depth. They involve one-on-one, open-ended interviews between an interviewer and respondent. The interviewer uses probing questions to elicit detailed information and responses from the respondent by turning their initial answers into follow up questions. This allows respondents to further explain their views in a natural discussion. The goal is for respondents to provide unstructured, qualitative data that provides insights rather than fitting into predetermined categories.
This document provides a project report on customer preferences for choosing Big Bazaar, a large retail store. The objectives are to study customer preferences and factors affecting their choice of Big Bazaar. 80 customers were surveyed using questionnaires and interviews. The report includes an introduction to Big Bazaar, describing its profile, competitors, and future plans. A SWOT analysis is also provided. The data collected is analyzed and interpreted using tools like editing, classification, coding, tabulation and graphs. In conclusion, the report aims to help Big Bazaar understand customer preferences to improve marketing strategies.
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
Product development and life cycle strategiesShubham Wani
This document discusses product development and the product life cycle. It begins by outlining the key topics to be covered, including the new product development process and how marketing strategies change during a product's life cycle. It then provides details on each step of new product development, from idea generation through commercialization. It also outlines the four main stages of the product life cycle - introduction, growth, maturity, and decline - and describes typical marketing strategies used during each phase.
0301028 study of promotional activities at choithram llcSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
The story map plans a drone delivery service targeting professional customers like Patrice the deli owner. The MVP focuses on delivering small packages efficiently and safely within cities. Subsequent releases expand the service to more customers and locations while ensuring regulatory approval and community acceptance through minimal noise and environmental impact. The core value is fast, personalized delivery that saves customers time and money.
A study on the customer preference and perceptions on Big Bazaar NitinJames
This study is undertaken to analyse the factors effecting customers purchasing decisions with reference to Big Bazaar. This study focuses on various promotional strategies adopted by them and how they take they take the competitive advantage of being organised. Customer satisfaction is one of the most important part of a retail business, this study focuses on customer satisfaction on the products supplied by big bazaar.
FIXED LINE PRODUCTS Portfolio Plan.pptxAwab abdalla
The document provides an overview of the product management and portfolio plan for a fixed line telecommunications company. It outlines the vision to provide fiber internet services to residential and commercial customers. The product strategy discusses where to focus efforts, how to differentiate and win in the market. It identifies challenges around limited customer base and need for additional products. The document also covers elements of the product strategy, product development lifecycle, metrics to track success, competitive landscape, potential product offerings and pricing, and revenue projections.
How to Create a Simple Marketing MachineKirk Faulkner
This document outlines how to create a simple marketing machine with four core components: a core offering, lead magnet, prospecting channels, and engagement strategies. It recommends finding an uncontested market space to define a unique value proposition as the core offering. The lead magnet should offer real value to prospects through gated content with a low barrier to entry. Prospecting involves capturing and sharing content on social media following an 80/20 rule of mostly useful content and some calls-to-action. Engagement strategies include permission-based communications, segmented email campaigns, and personal outreach to build relationships over time.
Market research sbp 2014 2015 update 23 09 14Dirk Laverge
This document discusses various aspects of conducting market research for a new product idea. It provides guidance on defining the target consumer group, analyzing competitors and market trends, testing the initial product concept with consumers, and gathering feedback to help identify gaps and opportunities in the market. Key aspects discussed include developing a feature analysis and positioning map to understand how the new product compares to others, conducting a SWOT analysis of strengths, weaknesses, opportunities and threats, and using the results of market research to help minimize risks and ensure the product is well-positioned to meet consumer needs. The overall aim is to guide readers on how to systematically research the market and gather customer insights to improve chances of success for a new product introduction.
This document contains a presentation by Susan Saurage-Altenloh on measurement for successful communications and marketing. The presentation discusses the importance of understanding customers and competitors through research in order to develop effective marketing strategies. It provides examples of low-cost tools for gathering both quantitative and qualitative insights from customers, markets, and internal stakeholders. The presentation also outlines metrics for evaluating the performance and effectiveness of marketing programs and discusses common pitfalls to avoid when using metrics.
“LEVEL OF CUSTOMER SATISFACTION AT SUBHIKSHA”BHOMA RAM
This document provides a 3-paragraph summary of Subhiksha Trading Services Ltd., a large supermarket, pharmacy, and telecom chain in India. It discusses the company's history starting in 1997 with a single store in Chennai. It has since expanded to over 1,400 stores across 90+ cities. The company's vision is to be the dominant supermarket player built on trust and world-class service. Subhiksha aims to understand customer needs and offer superior products and convenient service while leveraging technology. It has become one of India's largest supermarket chains with over 1 million square feet of retail space across five states.
This workshop slide deck describes the tools and methods for conducting market research for new products and services, including market sizing, forecasting, concept testing, demand estimates, price tests. Learn how to identify potential customers, answer key questions such as: their interest in your products/services, how much they are willing to pay, what they value, how to reach them and deliver that value.
This slide deck describes how to conduct market research to identify potential customers, test product concepts and value propositions, and pricing. Do research to answer key questions for new product market success: 1) who are your customers, 2) what is your value proposition and what are customers willing to pay; 3) how will you win customers and retain them at a profitable rate? Once you have answered these questions, you are on your way to a successful customer discovery and development process.
It’s time to embrace the future of customer engagement. You need a customer-centric approach in order to build your business around the needs, preferences and intents of your customers on an ongoing basis. But do you know how to create the optimal customer insight platform to get you there?
Our guest Brandon Purcell, Senior Analyst at Forrester Research, and Steven Noels, CTO and Co-Founder of NGDATA, defines what the customer insight platform is, and how it can be used to engage in a relevant way with your customers, transform your business, optimize costs and achieve new growth.
Key takeaways include:
How to stay ahead of evolving customer demands, and how data and analytics play an essential part
Understanding all the components necessary to transform customer data into insights to meet and exceed your customers’ expectations
How to operationalize customer insights to optimize every customer interaction
Boxed is an online bulk wholesaler looking to increase its market share. It competes with Amazon, Costco, Sams Club and Walmart. Boxed's target audience includes millennials and families. The document proposes a marketing strategy for Boxed including running social media contests to engage customers, content marketing, guerrilla marketing with free shipping coupons, and utilizing social media analytics tools to measure performance. The proposed budget is $250,000 to be spent over 12 months on advertising, website development, contests and other initiatives.
This document provides an overview of a customer success presentation for a distribution company client. It includes an agenda, introduction of the client and their business lines, a high-level strategy discussion, and specific challenges the client faces. Potential technology solutions are proposed to address challenges around streamlining purchasing and offering packaging as a service. The presentation also maps the client's needs to a customer success lifecycle process and playbook. It outlines marketing, sales, implementation, onboarding, business-as-usual support, expansion, renewal, and advocacy phases and proposes playbooks and processes for each phase. The next steps identified are to prioritize playbooks, develop templates, engage stakeholders, establish feedback, test and iterate on the playbooks.
150 this is not my beautiful product how did i get here-communicating your ...ProductCamp Boston
This document outlines five strategies for communicating a product message more accurately and successfully within and outside an organization. It discusses common problems that arise during handoffs between product managers and marketers, such as inaccurate or missing information in marketing collateral. To address this, it presents a repeatable "Product SBAR" process involving five steps: understanding the product's scope, value proposition, assets, relaying domain knowledge, and establishing communication norms. Using a standardized template can help ensure the right message is conveyed concisely and consistently throughout the product launch process.
The document provides information about a marketing research project conducted on "Marketing Strategy for Increase Circulation" of Outlook Group magazines.
It includes the synopsis, objectives of the research which are to identify factors influencing customer purchase decisions and understand consumer behavior.
The research methodology adopted is explained which involves use of structured questionnaires for primary data collection from 150 customers. The scope of study covers customer expectations, brand offers, prices and impact of competition. Limitations include limited geographical coverage and reluctance of some respondents.
Depth interviews are used to explore research topics in-depth. They involve one-on-one, open-ended interviews between an interviewer and respondent. The interviewer uses probing questions to elicit detailed information and responses from the respondent by turning their initial answers into follow up questions. This allows respondents to further explain their views in a natural discussion. The goal is for respondents to provide unstructured, qualitative data that provides insights rather than fitting into predetermined categories.
This document provides a project report on customer preferences for choosing Big Bazaar, a large retail store. The objectives are to study customer preferences and factors affecting their choice of Big Bazaar. 80 customers were surveyed using questionnaires and interviews. The report includes an introduction to Big Bazaar, describing its profile, competitors, and future plans. A SWOT analysis is also provided. The data collected is analyzed and interpreted using tools like editing, classification, coding, tabulation and graphs. In conclusion, the report aims to help Big Bazaar understand customer preferences to improve marketing strategies.
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1. MINOR PROJECT REPORT ON
A CASE STUDY ON AMAZON
Submittedin requirement of fulfillment of BBA Degree of GGSIPU,New Delhi
Submitted By :
Name: SWAPNIL KUMAR
Enrolment No: 03415601723
Semester:Ⅱ
Batch:2023-26
Dr. Akhilesh Das Gupta Institute of Professional Studies
(Affilated to GGSIPU)
FC-26,Shashtri Park, New Delhi - 110053
2. DECLARATION
I SWAPNIL KUMAR bearing Enrolment No. 03415601723. Do hereby declare
that the Minor Project-1 entitled
‘’A CASE STUDY ON AMAZON ’’
Submitted in requirement of partial fulfillment of BBA degree, is an authentic
record of my own work , under the guidance of Mr. Aman Garg,(Asst.
Professor), School of Business Studies(BBA), Dr. Akhilesh Das Gupta Institute
of Professional Studies, FC-26, Shastri Park, Delhi - 110053.
This is to further declare that I have not submitted this project report to any
other institute for the aware of any other degree.
Name SWAPNIL KUMAR
Enrollment No: 03415601723
Batch: 2023-26
Date: 06/03/2024
3. CERTIFICATE
This is to certify that the Project Report entitled “A CASE STUDY ON AMAZON ”
submitted by
SWAPNIL KUMAR in partial fulfillment of the requirement for the aware of BBA
degree at Dr. Akhilesh Das Gupta Institute of Professional
Studies, affiliated to GGSIPU, New Delhi, is an authentic work carried out by the
student under my supervision and guidance.
Signature of Project Guide:
Mr. Aman Garg
Faculty Guide
Date: 06/03/2024
4. ACKNOWLEDGEMENT
The successful completion of the project would be incomplete without the
mention of the people who made it possible.
I would like to take the opportunity to thank and express a deep sense of
gratitude to my Project Guide, Mr. Aman Garg(Asst. Professor), school of
business studies (BBA), Dr. Akhilesh Das Gupta Institute of Professional
Studies, Affiliated to GGSIP University, New Delhi, who in spite of his busy
schedule has co-operated with me continuously and has provided valuable
guidance at all stages of the study, that has been certainly indispensable for
my project work. I am also thankful for his support.
I owe my wholehearted thanks and appreciation to Dr. Sachin Jindal, Head,
BBA Department, for the continuous encouragement and cooperation during
the course of my study.
I express my sincere thanks to Prof.(Dr.) Sanjay Kumar, DG & Prof. (Dr.)
Niranjan Bhattacharyya, Director, Dr. Akhilesh Das Gupta Institute of
Professional Studies, New Delhi, for being a constant source of knowledge,
motivation and guidance.
I would also like to convey my warm regards to my family members and
friends for their kind support and helping hand.
NAME: SWAPNL KUMAR
ENROLLMENT NO: 03415601723
BBA -Ⅱ Semester, Batch 2023-26
5. TABLE OF CONTENT
S.NO. DESCRIPTION PAGE
NO.
1 CH-1 INTRODUCTION 6-15
2 CH-2 OBJECTIVES 16-31
3 CH-3 LITERATURE REVIEW 32-36
4 CH-4 RESEARCH METHODOLOGY 37-39
5 CH-5 DATA ANALYSIS AND
INTERPRETATION
40-41
6 SWOT ANALYSIS 42-45
7 CH-6 FINDINGS & CONCLUSION 46
8 BIBLIOGRAPHY 47
9 ANNEXURE 48
7. Who are Amazon?
• Amazon.com (NASDAQ: AMZN), a Fortune 500 company based in
Seattle, Washington USA. It was one of the first major companies to sell
goods over the Internet and was one of the iconic stocks of the dot-com
bubble.
• Since its creation in 1995 when Amazon began as an online bookstore,
they have significantly expanded the product offerings, international
sites, and worldwide network of fulfillment and customer-service
centers.
• A blend of traditional retail principles and innovative application of
marketing practices.
• Now after thirteen years, Amazon has a revenue of 19 billion USD.
8. Amazon Vision
‘‘Earths most customer centric company
- Start with customers and work backwards’’
-Jeff Bezos, Founder
10. Interesting facts about Amazon
• What was the first name for the company (before
Amazon)?
– Cadabra Inc.
• Where does the ‘Amazon’ name come from?
– The name reflected the vision of Jeff Bezos, to produce a large scale
phenomenon like the Amazon river.
• How much money has Amazon spent on real state
(headquarters, warehouses, etc)?
– Amazon owns zero real estate!
• In 2003 Amazon passed the $5 billion sales mark – it took
Wal-Mart 20 years to achieve this. Amazon has only
13,900 employees (2006) , Wal-Mart has 1.9 million
employees (2007).
11. “If we can get this to work, it will be big”
- Jeff Bezos, Founder.
17. “We don’t make money when we sell things; we make money
when we help customers make purchase decisions”
- Jeff Bezos, Founder.
18. Amazon’s Strategy [Strategy Cont…]
• Three Customer Sets
– Consumers, Sellers and Developers
• Consumers: Who buy products on Amazon (including Amazon’s
products).
• Sellers: Who want to sell products on Amazon (including Amazon)
• Developers: Who want to use Amazon’s developing services like
Developing websites/portals, Hosting, Web Services, S3
(Storage), Checkout Services, etc.
28. [Strategy Cont…]
• Customer is the King – Create an experience for him
• ‘Culture of Metrics’ Customer’s each ‘click’ on website is recorded- a
valuable asset for Amazon
• Allows clear sensing of customer needs & preferences
• Formation of ‘S Team’ to address strategy issues
• Customer is the key at all levels in the Organisation
• Customer Loyalty and repeat purchase
• Amazon do not over emphasise competitors – It has turned some of
them like Borders in to collaborators
29. Whole World is market place….. [Strategy Cont..]
• Strategic change in vision from being an online bookstore in 1995 to
becoming world’s largest online store
• Leveraged on the strength of brand value and business model
• Very low fixed costs
• Geographical expansion in Canada, Western Europe, Japan & most
recently China.
30.
31. Amazon …an experience
• Selection
– Wide product range
– Books, videos, many more …and they have a category ‘Crazy
Things’ under Toys & Games !
• Convenience
– Selection available on your screen
– Various price ranges – New & Used
– Delivery in shortest possible time
• Prices
– Prices revised daily
– Many times Free Shipping
37. RESEARCH METHODOLOGY
• Cost-Leadership – Low and Fixed Prices, Bundle Discounts, Future
Discounts.
• Customer Differentiation – Personalization, Convenience, Quality.
• Focus Strategy – Takes one of the above applies to a market niche a
specialized area within a customer group.
38. “Be afraid of our customers, because those are the folks who
have the money. Our competitor are never going to send us
money”
- Jeff Bezos, Founder.
40. DATA ANALYSIS AND INTERPRETATION
• “Amazon's evolution from Web site to e-commerce partner to
development platform is driven by the spirit of innovation that is part
of the company's DNA.
• The world's brightest technology minds come to Amazon.com to
research and develop technology that improves the lives of shoppers
and sellers around the world.” (Amazon, 2024)
42. Opportunity Threat
Strengths To be perceived by Internet users as the performed
online “department store” to exploit
accelerating online retail sales
Wall-Mart, Best Buy, Costco, etc are
increasing their presence on the
Internet
Brand recognition Extensive experience in online
marketing, advertising and fulfillment
like satisfying customer orders.
Convenient online order entry system
Information technology infrastructure
Fulfillment infrastructure for selected
products like books.
Weaknesses
Inadequate warehousing and inventory
management systems to support rapid sales
growth
Substantially smaller retail sales
volume limits ability to exploit.
Limited financial resources
Limited name recognition in selected
markets like consumer electronics
Retail management depth
Limited experience in merchandising non-
core retail products like pharmaceuticals,
sport equipment etc.
Limited financial resources
SWOT Analysis
44. Cooperative Strategy
• Partnerships: Drugstore.com, Living.com, Pets.com, Wineshopper.com,
HomeGrocer.com, Sothebys.com(auction) ,Kozmo.com etc - Amazoning
a sector
• Alliances: Amazon formed alliances with many portals, internet search
engines and Internet Service Providers (ISP’s)
• Acquisitions: The first acquisition started in 1998 from Bookpages (one
of the largest online bookstores in the United Kingdom), Telebook
(operating through its ABC Bücherdienst subsidiary, was Germany’s
number one online bookstore) and Internet Movie Database (largest
repository for information on movies and television) on April 27, 1998.
Recent acquisition was in August 2008 AbeBooks,
45. “Amazon is not merely a store, but an
immense repository of facts”
46. Conclusion
• Amazon’s online business model is very successful and advantageous
to the company.
• Though facing many challenges and opportunities they are constantly
improving customer experience, investing in the existing platform and
focusing on optimizing free cash flow.
“ Innovation is the Foundation of Everything We Do” – Amazon, 2024
47. BIBLOGRAPHY AND REFRENCES
• Campbell, D, Stonehouse, G, & Houston, B (2002). Business Strategy: An Introduction. Woburn: Butterworth-Heinemann.
• "Amazon.com expands internationally". Discount Store News. FindArticles.com. 15 Apr, 2024.
http://findarticles.com/p/articles/mi_m3092/is_1998_Oct_26/ai_53191183/
• DePamphilis, Donald (2007). Mergers, Acquisitions, and Other Restructuring Activities. London, UK: Academic Press.
• unknown, (2008, October 28). Amazon: International Strategy?. Retrieved April 15, 2024, from Seeking Alpha Web site:
http://seekingalpha.com/article/101806-amazon-international-strategy
• unknown2, (2008, December 10). Amazon talks strategy, international growth. Retrieved April 15, 2024, from Seattle PI Web site:
http://blog.seattlepi.com/amazon/archives/156631.asp
• Marcus, J. (2004) Amazonia. Five years at the epicentre of the dot-com juggernaut, The New Press, New York, NY.
• Internet Retailer (2003) The New Wal-Mart? Internet Retailer, Paul Demery.
• Amazon, (2024). Amazon's Media Room. Retrieved April 16, 2024, from Amazon http://phx.corporate-ir.net/phoenix.zhtml?p=irol-
mediaHome&c=176060
• Proctor, T 2000, Strategic Marketing: An Introduction, Routledge, London.
• Daft, R. (2003). Management. 6th Ed. Cincinnati, Ohio: Thomson South-Western.
• Porter, M 1998, Competitive Strategy: Techniques for Analysing Industries and Competitors. Free Press.
• Sloman, J. and Sutcliffe, M. (2003). Economics for Business, 2nd Ed. Harlow, England: Pearson Education Limited.
• Williams, J. R. (1992). How Sustainable Is Your Competitive Advantage?California Management Review, Spring, pp. 29-51.
• BookSellers, (2024, March 27). News. Retrieved April 16, 2024, from BookSellers.com Web site:
http://www.thebookseller.com/news/81164-page.html
• Slawski, William (2006. October 26). Amazon Acquisitions and Investment. Retrieved April 16, 2024, from SEO by the Sea Web site:
http://www.seobythesea.com/?p=342
• Chaffey, Dave (2008, March 13). Amazon.com case study.. Retrieved April 16, 2024, from Your Guide to Digital Business Web site:
http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Amazon-case-study
• Amazon, (2024) Amazon's Media Room. Retrieved April 16, 2024, from Amazon
• http://www.amazon.com
