The document outlines the supplier operation procedures for selling on Amazon in China, including online registration, commodity data upload, delivery, product listing, payment, and marketing. It provides step-by-step instructions over several pages on registering as an Amazon vendor, uploading product information, delivering inventory to Amazon warehouses, setting up products online, and utilizing Amazon's payment and marketing services. The appendix also includes screenshots of Amazon's vendor central system interface.

1. Supplier Operation Procedure –
Amazon in China
• Online Registration Procedure
• Commodity Data Upload
• Delivery Procedure
• Product Online
• Payment & Marketing
Prepared by Charlotte Lee
2013 Oct
1

2. Vendor Application Procedure
Online
registration
1 week
Commodity
Upload
1 - 2 week
Amazon Invite
registration by e-mail
Vendor self-study
Online video
Vendor online register
V. 1st Upload
product details +
photo
Online video
Vendor provide co
data
Company audit
Amazon right offer
Amazon cross
check vendor infp
Vendor self-study
Online video
Vendor continue to
upload balance
product data
Delivery to
warehouse
1 week
Vendor self-study
Online-Video
Product
online
Vendor online check
Inventory check
& replenishment
V. Create delivery
platform e.g. label
Online Video
Order Checking
Online Video study
Warehouse
booking
Update product
info @24 hours
Vendor delivery to
warehouse
Amazon product
receipt & post online
Arrange
promotion
CS e-mail
Vendor Support
hotline：
010-85568000
2

3. Online Registration Procedure
Online Registration
Amazon send the invitation letter by e-mail
Data Audit
After registration succeed by email, ，
Vendor need to provide data to
Amazon
（shown as next page）
Vendor get registration link in email and
follow instruction
Amazon Data Audit
（2-3 working day）
Vendor provide co register name, email,
password, bank account …etc
Vendor read and sign Amazon contract by
online
REGISTRATION SUCCEED！！
email notification to vendor
Passed
Amazon offer “
authorization in
platform
Not Passed
Vendor need to
provide more
data
Amazon will inform next step
3

4. Online Registration Procedure
1. Business Registration License (Copy + Co chop) 营业执照副本复印件
General
Requirement
2. Tax registration form 税务登记证（国税和地税）复印件
3. Trademark Certification 商标注册证明
4. Brand Authorization 品牌所有者出具的授权信和商标使用许可
5. China Government Quality Report 国家质检的相应检验报告（如适用）
6. Amazon invitation letter
1. Provide copy + company chop
2. Submit by email to Amazon business development manager
Attention
3. Amazon follow Chinese Law
4

5. Commodity Upload and Procedure
•
•
EDI
Vendor Central
Platform
Online Video
Self-learning in platform manual
High SKU
Single Product upload
Lot upload
Direct to Vendor Platform
Product & detail fill-in
Self-learning ：Online Video，
Trial 5-10 product data an send IT
manager for cross checking
Operation Method：
Stock Add new commodity
After receipt feedback, vendor can
complete the balance product details
Self-learning: Online Video
Lot upload
Amazon manager offer technology support
Low SKU
UPLOAD SUCCEED！！
5

6. Delivery Procedure
Self learning: Online Video
Vendor Delivery Platform
Video Self learning
Check Amazon commodity regulation
Buz Development
manager feedback
（3 days)
Prepare adhesive sticker
for commodity
Courier awb should
mark down FBA no
E-mail/ telephone for warehouse booking
and delivery
Product Delivery！！
After goods arrived warehouse, vendor
contact IT manager about shop online
And delivery
immediate at same
booking
•
Over 24 hours, the
order will be cancelled
•
Warehoues 8:00-18:00
6

7. Delivery Procedure
• Delivery many commodity, it need to do delivery application in “Vendor Control”
• Amazon has 2 warehouse but watch only send to Beijing
• During delivery application, it needs to prepare 3 documents: Adhesive sticker, packing list, carton sticker as
shown below
• Contact warehouse by telephone or email. Vendor will get the booking no and write this no in the courier
awb form.
Set up Qty
Sticker
Print
Product Sticker Print
• System will offer EAN
• All sticker need to use laser print
Select
courier
Prepare
carton
Packing List
• Each box has 1 packing
list as below
Provide
Details
Carton
sticker
Carton Sticker
• Each box has 1 carton
sticker
7

8. Product Online – Further Setup
1. Invoice Confirmation
Video Self learning – how to arrange invoice
2. Customer Service Email set up
Input email address as customer service
8

9. Payment
1. Payment Term :
Consignment based; 14-day settle account;
2. Volume incentive rebate:
If annual net payment reach
Rebate % of total cost price
500,000 – 700,000
A%
700,000 – 900,000
B%
900,000 – 1,100,000
C%
1,100,000 – 1,300,000
D%
1,300,000 – 1,500,000
E%
3. Damage allowance
F% of net payment
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10. Payment and Condition
4. Extra Fee:
ASIN fee for new product, fee for unqualified picture
5. Substitution :
Not allow
6. 14 day delivery:
Order should be delivered in warehouse within 14 days.
Otherwise, the order will be cancelled
7. Quantity:
Not accept over-ship or short-ship qty
10

11. Marketing
Amazon offer difference plans in banner marketing in their platform:
Plan
Basic
Gold
Front Page
0
Spotlight
1
Promotion
Chanel Ads
Promotion
E-mail
20% exposure
4 week
1
100% exposure
4 week
10
6 month
Diamond
1
5% exposure
2 week
1
20% exposure
6 week
1
100% exposure
6 week
20
12 month
1
5% exposure
4 week
1
20% exposure
8 week
1
100% exposure
8 week
20
12 month
Individual
1
5% exposure
￥15,000/week
1
20% exposure
￥5,000/week
1
100% exposure
￥1,000/ week
20
￥20,000/ year
Price ￥
11

12. Global Selling
• Global fulfillment centers: Use Amazon centers service
• Online order management: Seller Central System, such as at-aglance order status, messages from buyers, and seller-coaching
tips.
•Simple shipping: Amazon logistic network
12

13. THANK YOU
• This presentation focus on how Joyo amazon.cn operate in
China.
• Other B2B and B2C platform operation system will be
summarizing and compare in last section
• New brand + e-commerce strategy in China
Prepared by Charlotte Lee
2013 Oct
13

14. Appendix: Vendor Central System
14

15. Appendix: Vendor Central System
15

16. Appendix: Vendor Central System
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17. Appendix: Vendor Central System
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18. Appendix: Vendor Central System
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