HK Global Sources

1. CASE STUDY - LAUNCHING A 40$ KITCHEN
PRODUCT ON AMAZON - EVERY STEP I TOOK
WELCOME TO THE GLOBALSOURCES WORKSHOP
Content presented during the Smart China Sourcing Summit Apr 17-19, 2016. Organized by

2. MY NAME IS MANUEL BECVAR,
BORN AUSTRIAN, LIVING AND
WORKING IN HK FOR THE LAST 11
YEARS.
WHO AM I?
STARTED MY OWN COMPANY IN
2014 (MANDARIN-GEAR)
I CURRENTLY HAVE 250 STUDENTS
TAKING MY COURSE
(IMPORTDOJO) AND SELLING
PRODUCTS ON AMAZON IN THE
EXCESS OF 1 MILLION USD.

3. A CASE STUDY
IMPORTING FROM CHINA AND SELLING ON AMAZON FBA
FRENCH COFFEE PRESS IN COPPER
MATERIAL
-RUST FREE
-HEAT RESISTANT GLASS
-BPA FREE /FDA APPROVAL
PRODUCT:

4. HOW DID I FIND THIS
PRODUCT?

5. I SAW IT AT AN EXHIBITION
MANY OF YOU HAVEN’T BEEN TO THE SHOWS
OR CHINA SO FAR OR THIS IS YOUR FIRST TIME
BEING HERE.
I REALISE IT MAY BE DIFFICULT IF YOU ARE
STARTING OUT AND CAN ONLY SOURCE ONLINE
BUT BEING AT THE SHOWS IS DEFINITELY THE
BEST WAY TO FIND NEW PRODUCTS AND MEET
SUPPLIERS IN PERSON.
HOWEVER YOU CAN ALSO FIND THIS PRODUCT
ONLINE AND TODAY I AM GOING TO SHOW YOU
HOW YOU CAN SAFELY IMPORT A PRODUCT
EVEN WHEN SITTING IN THE COMFORTS OF
YOUR HOME.

6. OUTLINED PROCESS FOR THIS CASE STUDY -
CREATE A TO DO LIST
1. Research Amazon & Research numbers with Jungle Scout
2. Take reviews and accessories into consideration
3. Research regulations and certificates
4. Shopping List
5. Preparing the inquiry
6. Online Sourcing - GlobalSources
7. Price comparisons
8. Supplier background check
9. Margin Calculation
10. Maximise profits by larger qty and decide on MOQ
11. Setting up Seller Central

7. OUTLINED PROCESS FOR THIS CASE STUDY
12. Sample
13. Amazon Listing
14. Check for CBM, KG, carton measurements
15. Check logistics with forwarders
16. Request PI with all details
17. Place Order, negotiate & sample refund (if applicable)
18. Ask for factory address, product details and high-end photos for listing
19. Finalize Amazon listing/keywords
20. Insert Card
21. Packaging & photos if necessary
22. Add product on your website (add Amazon affiliate link)

8. OUTLINED PROCESS FOR THIS CASE STUDY
23. Inspection booking
24. Book shipment
25. Prepare launch (contact bloggers, instagram people, email list, FB page)
26. Finalise product on your website/social media27. Inspection
28. Inspection
29. Shipment
30. Update Seller Central products shipped
31. Arrival and launch (promotion with bloggers, email list, instagram etc.)
32. Reviews (use friends, Reviewkick & Spike-listing)
33. Wait for social proof
34. Activate PPC

9. Research Amazon & Research numbers with Jungle Scout
STEP 1

10. STEP 2
Take reviews and accessories into consideration

11. STEP 3
Research Regulations and Certifications

12. The Shopping List
STEP 4

13. Preparing the inquiry
STEP 5
Attach shopping list and company presentation

14. Globalsources
STEP 6

15. Globalsources
STEP 6
http://importdojo.com/global-sources-the-oldest-and-most-professional-supplier-directory-in-china/

16. Price comparisons - Apple with Apples
STEP 7

17. Supplier background check
STEP 8

18. Margin Calculation
STEP 9

19. Maximise Profits With Larger Quantities
STEP 10

20. Setting Up Seller Central
STEP 11

21. Sample Order
STEP 12

22. Amazon Listing
STEP 13

23. Check for CBM, KG & Measurements
STEP 14

24. Check logistic costs with forwarder
STEP 15

25. Request PI with all details, sign agreements and contracts
STEP 16

26. Place Order, Negotiate, Sample Refund
STEP 17

27. Ask for factory details, product details & High-resolution photos
STEP 18
1. Factory details for Seller Central
2. Measurements, packaging details
3. Produce descriptions & attributes (listing)
4. High resolution photos

28. Finalise Amazon listing & keywords
STEP 19

29. Insert Card
STEP 20

30. Packaging and photos
STEP 21

31. Add product on your website
STEP 22

32. Inspection booking
STEP 23

33. Shipment Booking
STEP 24

34. Prepare launch
STEP 26

35. Finalise product on your website/social media
STEP 27

36. Inspection
STEP 28

37. Payment and shipment
STEP 29

38. Update Seller Central products shipped
STEP 30

39. Arrival and launch
STEP 31

40. Reviews
STEP 33

41. Wait for social proof
STEP 34

42. Activate PPC
STEP 35

43. RESULTS AS OF 15TH OF APRIL (6 DAYS IN)
• Currently page 2 for the main keyword
• 1/3 of the product costs recouped
• Ranked as # 7 in French Presses
• ~ 15 pieces per day

44. IMPORTDOJO MASTERCLASS OFFER
SPECIAL OFFER
1. Over 100 video tutorials
2. 5 modules (incl. new case study)
3. Facebook community
4. 2 hours one on one consultation
5. Bi-weekly Google hangouts
6. Templates, contracts and more

45. IMPORTDOJO MASTERCLASS
SPECIAL OFFER
Act now and get a 50% discount
497$ instead of 997$
Offer only valid for 48 hours
http://importdojo.com/importdojo-masterclass/

46. Importing a Product from China and selling it on Amazon
CASE STUDY
THANK YOU!