1. AMA Houston Strategy SIG Leveraging Research & Strategy to Create & Market Your Company’s Next “Big Idea” Marc Nathan October 22, 2010

2. INSPIRATION IDEATION ACTION INNOVATION 2 1 3 Our innovation framework

3. Metrics Culture Failure Three necessities of innovation

4. Demographically & Psychographicly Diverse Everyones experience has value if it contributes insight

5. Our Core Beliefs – What Gets Us Up in the Morning

6. The sun's rays do not burn until brought to a focus. - Alexander Graham Bell

7. Innovation is the result of Applied Learning It can be manifested through structured creativity

8. Connect Clarify Concentrate Convey

9. Innovator’s Toolkit

10. Lean Methodology

11. Business Model Canvas

12. Each Client Represents a New Story We craft the user narrative – first experience and subsequent interactions over time We question ‘knowns’ and ‘unknowns’ Johari Window & Narratives

13. KAIZEN not EUREKA!

14. New versus Better

15. Selected Case Studies How we’ve applied our process and expertise

16. Social Recommendations For Business

17. Complete Mobile and Web Integration Business Strategy, Persona and Narrative Creation, UX/UI Design, Web and Mobile Development

18. Strategic Persona Development “I wonder if they have a service fraternity here. I’m just not sure where to find things I like to do.

19. Hardware Assisted Behavior Management Business Strategy, UX/UI Design, Product Launch, Marketing

20. 2 1 Inspiration Action 3 Ideation Key Takeaways Innovation KAIZEN Seemingly unrelated ideas can =

21. Thanks for your attention Marc Nathan 713.569.3703 marc@chaione.com