Agencies and Innovation: Focus on the Good Ideas

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Agencies and Innovation: Focus on the Good Ideas

  1. 1. AGENCIES AND INNOVATION:FOCUS ON THE GOOD IDEAS Anjali Ramachandran @anjali28 PHD UK @phd_uk
  2. 2. Amount of data produced per year 800 600 Exabytes 400 200 0 Dawn of civilisation 2003 2010Source: Google Think Quarterly - The Data Issue
  3. 3. “We used to be calorie poor andnow the problem is obesity. We usedto be data poor, now the problem isdata obesity.”
  4. 4. Source: Sasser & Koslow (2005), Rethinking creativity and innovation in advertising agencies
  5. 5. Step out of theagency bubble
  6. 6. PROOF in Education: A story of process innovationSource: Akshara Foundation (2009), Performance Measurement in Education: The PROOF in Education Initiative
  7. 7. Akshara Teacher Learning Pre-school In-school LibraryFoundation training partnership Client Agency SEO Social Mobile Display services INNOVATION
  8. 8. 1. What is the context of theinnovation? PRODUCT PROCESS MARKETING ORGANIZATIONALINNOVATION INNOVATION INNOVATION INNOVATION AGENCY (internal) CLIENT (external)
  9. 9. 2. What is the frame of reference? LARGE NETWORK MEDIUM-SIZED SMALL AGENCY AGENCY INDEPENDENT AGENCY
  10. 10. “....classifying firms as “innovative firms” can be a very reductive perspective in understanding the impact of innovation. Firms can implement different types of innovations (product or process) and, for each case, the capabilities and organization required by the firm to innovate are very dissimilar and the effects on firms’ output could differ.”Source: Faria & Lima (2009), Firm decision on innovation types: evidence on product, process and organizational innovation
  11. 11. Avoidinnovation snobbery
  12. 12. “....the next time you - or a colleague -smirk at an innovation offering, pleaseask yourself: does that sense ofsuperiority come from what you thinksignificant or what customers mightthink important?”Michael SchrageResearch Fellow, MIT Sloan Center for Digital Business
  13. 13. THANKS!phdww.com/united-kingdom/ @phd_uk anjalir.wordpress.com @anjali28 anjali.ramachandran@phdnetwork.com

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