http://www.ChildCareDailyApp.com Delivered at the National Association for Family Child Care annual conference, this interactive session for providers and administrators gives insight into the habits of highly successful family care providers. Learn tips to help you understand what today’s parents want in a child care partnership. Explore tools and technology that can boost your connection to parents and improve the effectiveness of your program. Presented by Bill Collins and Marty from Appelbaum Training Institute.

1. Always On!
Making Today’s Connected
Lifestyle Work for You
Marty Appelbaum and Bill Collins
Appelbaum Training Institute and Child Care Daily App
www.atiseminars.org and www.childcaredailyapp.com

9. Traditionalists
•Be patient.
•Communicate.. in writing.

10. Baby Boomers
• Speak Openly and Direct.
• Present options

11. Generation X
• Savvy and entrepreneurial.
• Uses e-mail.
• Wants to be in the loop.

12. Generation Y - Millennials
•Uses email, text
messaging, and Apps.
•Uses Social Networking.

13. Generation Y - Millennials
•Uses technology to make
life simpler.
•Wants frequent feedback.

14. Today’s Millennial
Parents
Millennials are on
course to become
the most educated
generation in
American history.

15. Today’s Millennial Parents are Confident
• Work Longer hours.
• Spend more hours each day
using technology.
• Have an increased
desire for connectedness.

16. Millennial Generation
1st time Parents
Average age of 1st-time mom - 25
Average age of 1st-time dad - 27

17. Characteristics
Digital Natives

18. Millennial Generation
60% raised in homes of
divorce or by single parents,
so they are more open to non-
traditional parenting such as:
• Child Care
• Shared Parenting

19. Millennial Generation
Highly focused on values, purpose
and quality of life.
•52% say being a good parent is
most important thing in life.
•Want options to allow them to
stay connected to their

20. Millennial Generation
More likely to live further distances
from family and need to rely on
non-family child care options.

21. Millennial Generation
Seeking Child care arrangements that:
• Use technology to improve
communication
• Use technology to improve
connectivity
• Create a sense of engagement

22. Additional Facts
45% highly associate their lives
with simplicity.
43% say that texting is just as
meaningful as actual conversation.

23. Connected Lifestyle
Opportunities for
Caregivers

24. More Connection

25. Video/WebCams

26. APPS

27. Real Time

28. Harness Technology
to Market Your Child
Care Services

29. Learn when you want,
where you want.
www.atiselfstudy.org

30. Millennial Way
Word of Mouse

31. Millennial Way
Listing and referral services.

32. Millennial Way
Family, friends, and strangers.

33. Remember this?
Seeking Child care arrangements that:
• Use technology to improve
communication
• Use technology to improve
connectivity
• Create a sense of engagement

34. Deliver more with Less Effort

35. Old Way…
Write it down

36. Old Way

37. Old Way

38. New Way
Digital

39. There’s an app for that

40. Harness Technology
to Improve Efficiency
and Meet Required
State Licensing

41. Millennial Way

42. Millennial Way

43. Millennial Way

44. Millennial Way

45. Millennial Way

46. Millennial Way

49. Question & Answers

50. Marty Appelbaum & Bill Collin
Best wishes to you
in your very
important work
with children!
Appelbaum Training Institute
#1 for Teacher Training