Altmetrics: the movement, the tools, and the implications 
Andrea Horne Denton, MILS 
Kimberley R. Barker, MLIS
Defining altmetrics 
•J. Priem (@jasonpriem), I like the term #articlelevelmetrics, but it fails to imply *diversity* of measures. Lately, I'm liking #altmetrics., 4:28 AM - 29 Sep 10, Tweet 
•“…the creation and study of new metrics based on the Social Web for analyzing, and informing scholarship.” 
–http://altmetrics.org/about/
Awareness, not promotion!
Why should you care? Br J Sports Med doi:10.1136/bjsports-2013-092417
Before altmetrics… 
•Traditional products and measures of academic success 
–Publications 
–Conference presentations/posters 
–Committee work 
–Number of times your work was cited 
–Impact Factor and journal rank 
–H-index
Altmetrics… 
Measures 
Traditional 
Research Products 
Traditional 
-Article 
-Chapter 
-Books 
Times Cited 
Impact Factor + Rank 
H-index
Altmetrics… 
Measures 
Traditional 
New 
Research Products 
Traditional 
-Article 
-Chapter 
-Book 
Times Cited 
Impact Factor + Rank 
H-index 
Page Views 
Downloads
Altmetrics… 
Measures 
Traditional 
New 
Research Products 
Traditional 
-Article 
-Chapter 
Impact Factor 
Page Views 
New 
-Datasets 
-Blog post 
-Others 
NONE 
Downloads
What other additional scholarly contributions can you think of? 
•Blogs 
•Invited Interviews 
•Twitter 
•Facebook 
•Reddit
Why the shift? 
•Academic work online 
–Articles - measured by page views, downloads, etc? 
–Academic work disseminated online, e.g. Figshare, SlideShare, etc. 
•Academic engagement on social platforms 
–i.e., serious discussion taking place on Twitter & Facebook 
In a nutshell, academics are engaging in non-traditional arenas and rightfully want credit for that engagement.
Why the shift? 
•Additional scholarly contributions: 
–Data sets 
–Patents 
–Software 
–Copyrights 
NSF “Publications” broadened to “Products of Research” As of Jan 2013 “citable and accessible including but not limited to publications, data sets, software, patents, and copyrights."
How does “altmeasuring” work? 
•Altmetrics are measured, just as are more traditional metrics, such as published articles 
•New products require new measurements
Examples of new measurements 
•Downloads and page views 
•Track-backs 
•Tweets and retweets 
•Links from review services (e.g. Facultyof1000) 
•Sharing, social bookmarking
Tools
Old-ish tools 
•Google Analytics 
•Bit.ly 
•Spring Metrics (websites)
Emerging Tools 
•ImpactStory 
•Altmetric.com 
•PlumX
ImpactStory 
•Your impact profile on the web: we reveal the diverse impacts of your articles, datasets, software, and more 
•Jason Priem and Heather Piwowar 
•Free
Sample ImpactStory Profile
Profile Details
Profile Details
Altmetric.com 
•London-based start-up 
•Funding from Digital Science (LabGuru, FigShare)
Altmetric’s widget (“donut”) 
•Used by publishers/journals 
•Nature Publishing, Cell Press 
•Royal Society of Chemistry as of Sept 2013 
•BMJ specialty journals as of Oct 2013 
•Springer 
•Etc 
•Etc
Altmetric Explorer 
•Subscription product – monitor, search and measure conversations about your publications and those of your competitors £45 a month
Nature Neuroscience
Nature Neuroscience
Nature Neuroscience
RSC and Altmetric
RSC and Altmetric
Altmetric Bookmarklet 
•Free 
•Reading a paper and want to find out its Altmetric details? Install the bookmarklet in your browser 
•When viewing the paper, “Altmetric it”
Altmetric Bookmarklet
Altmetric Bookmarklet
Plum Analytics 
•PlumX analysis tool 
•Bought by EBSCO, a provider of library subscription databases and journals
Plum Analytics 
•Plum Metrics 
–Usage (downloads, views, ILL) 
–Captures (favorites, bookmarks) 
–Mentions (blog posts, news, Wikipedia) 
–Social media (tweets, likes) 
–Citations (PubMed, Scopus, patents)
PlumX: the basics 
•Analysis tool aimed at helping institutions understand influence of researchers’ work through altmetrics 
•Compiles institutional repository data with other data sources 
•Works with customers to add initial data in bulk- individuals then claim info (can use ORCID ID) 
•Pitt PlumX “dashboard” https://plu.mx/pitt/g/ 
•Michael Pinsky, MD https://plu.mx/u/mpinsky
PlumX
Metrics Preview in Search Results
PlumX Author Profiles
Artifact View
However... 
However…
The Debate… 
•Impact vs. attention 
•David C.’s Improbable Science… “Why you should ignore altmetrics and other bibliometric nightmares” 
http://www.dcscience.net/?p=6369 
•Popular topics get higher counts, quickly, but then fade? How does this reflect quality?
The Debate… 
•Does social media help promote good science? Or not? (e.g. anti-vaccine)
Positives & Negatives 
•Positives 
–Speed of feedback 
–More complete picture of scholarly activities 
•Negatives 
–Not commonly recognized by scholars/administrators 
–Can be “gamed”
Altmetrics: worth pursuing?
If you’re interested… 
•Some next steps: 
–Investigate use of measurement tools 
–Set up social media profiles and lurk 
–Experiment with low-commitment activities
See our LibGuide for further resources 
http://guides.hsl.virginia.edu/hsl-altmetrics

Altmetrics: the movement, the tools, and the implications

  • 1.
    Altmetrics: the movement,the tools, and the implications Andrea Horne Denton, MILS Kimberley R. Barker, MLIS
  • 2.
    Defining altmetrics •J.Priem (@jasonpriem), I like the term #articlelevelmetrics, but it fails to imply *diversity* of measures. Lately, I'm liking #altmetrics., 4:28 AM - 29 Sep 10, Tweet •“…the creation and study of new metrics based on the Social Web for analyzing, and informing scholarship.” –http://altmetrics.org/about/
  • 3.
  • 4.
    Why should youcare? Br J Sports Med doi:10.1136/bjsports-2013-092417
  • 5.
    Before altmetrics… •Traditionalproducts and measures of academic success –Publications –Conference presentations/posters –Committee work –Number of times your work was cited –Impact Factor and journal rank –H-index
  • 6.
    Altmetrics… Measures Traditional Research Products Traditional -Article -Chapter -Books Times Cited Impact Factor + Rank H-index
  • 7.
    Altmetrics… Measures Traditional New Research Products Traditional -Article -Chapter -Book Times Cited Impact Factor + Rank H-index Page Views Downloads
  • 8.
    Altmetrics… Measures Traditional New Research Products Traditional -Article -Chapter Impact Factor Page Views New -Datasets -Blog post -Others NONE Downloads
  • 9.
    What other additionalscholarly contributions can you think of? •Blogs •Invited Interviews •Twitter •Facebook •Reddit
  • 10.
    Why the shift? •Academic work online –Articles - measured by page views, downloads, etc? –Academic work disseminated online, e.g. Figshare, SlideShare, etc. •Academic engagement on social platforms –i.e., serious discussion taking place on Twitter & Facebook In a nutshell, academics are engaging in non-traditional arenas and rightfully want credit for that engagement.
  • 11.
    Why the shift? •Additional scholarly contributions: –Data sets –Patents –Software –Copyrights NSF “Publications” broadened to “Products of Research” As of Jan 2013 “citable and accessible including but not limited to publications, data sets, software, patents, and copyrights."
  • 12.
    How does “altmeasuring”work? •Altmetrics are measured, just as are more traditional metrics, such as published articles •New products require new measurements
  • 13.
    Examples of newmeasurements •Downloads and page views •Track-backs •Tweets and retweets •Links from review services (e.g. Facultyof1000) •Sharing, social bookmarking
  • 14.
  • 15.
    Old-ish tools •GoogleAnalytics •Bit.ly •Spring Metrics (websites)
  • 16.
    Emerging Tools •ImpactStory •Altmetric.com •PlumX
  • 17.
    ImpactStory •Your impactprofile on the web: we reveal the diverse impacts of your articles, datasets, software, and more •Jason Priem and Heather Piwowar •Free
  • 18.
  • 19.
  • 20.
  • 21.
    Altmetric.com •London-based start-up •Funding from Digital Science (LabGuru, FigShare)
  • 22.
    Altmetric’s widget (“donut”) •Used by publishers/journals •Nature Publishing, Cell Press •Royal Society of Chemistry as of Sept 2013 •BMJ specialty journals as of Oct 2013 •Springer •Etc •Etc
  • 23.
    Altmetric Explorer •Subscriptionproduct – monitor, search and measure conversations about your publications and those of your competitors £45 a month
  • 24.
  • 25.
  • 26.
  • 28.
  • 29.
  • 30.
    Altmetric Bookmarklet •Free •Reading a paper and want to find out its Altmetric details? Install the bookmarklet in your browser •When viewing the paper, “Altmetric it”
  • 31.
  • 32.
  • 33.
    Plum Analytics •PlumXanalysis tool •Bought by EBSCO, a provider of library subscription databases and journals
  • 34.
    Plum Analytics •PlumMetrics –Usage (downloads, views, ILL) –Captures (favorites, bookmarks) –Mentions (blog posts, news, Wikipedia) –Social media (tweets, likes) –Citations (PubMed, Scopus, patents)
  • 35.
    PlumX: the basics •Analysis tool aimed at helping institutions understand influence of researchers’ work through altmetrics •Compiles institutional repository data with other data sources •Works with customers to add initial data in bulk- individuals then claim info (can use ORCID ID) •Pitt PlumX “dashboard” https://plu.mx/pitt/g/ •Michael Pinsky, MD https://plu.mx/u/mpinsky
  • 36.
  • 37.
    Metrics Preview inSearch Results
  • 38.
  • 39.
  • 40.
  • 41.
    The Debate… •Impactvs. attention •David C.’s Improbable Science… “Why you should ignore altmetrics and other bibliometric nightmares” http://www.dcscience.net/?p=6369 •Popular topics get higher counts, quickly, but then fade? How does this reflect quality?
  • 42.
    The Debate… •Doessocial media help promote good science? Or not? (e.g. anti-vaccine)
  • 43.
    Positives & Negatives •Positives –Speed of feedback –More complete picture of scholarly activities •Negatives –Not commonly recognized by scholars/administrators –Can be “gamed”
  • 44.
  • 45.
    If you’re interested… •Some next steps: –Investigate use of measurement tools –Set up social media profiles and lurk –Experiment with low-commitment activities
  • 46.
    See our LibGuidefor further resources http://guides.hsl.virginia.edu/hsl-altmetrics