The document discusses the concept of altmetrics, which are alternative metrics for evaluating academic work based on social media and online engagement, as opposed to traditional measures like citations and impact factors. It highlights the shift toward recognizing various scholarly contributions and introduces tools for measuring these new forms of impact, such as Impactstory and PlumX. The text concludes with a debate on the value of altmetrics, including their potential for promoting academic work and the concerns about their reliability and recognition in the scholarly community.